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“Optimizing the Web 2.0 User Experience – A Best Practice Guide for Optimizing Rich Internet Applications”

Get Quick Wins & Suggested Metrics & Analysis for Rich Internet Applications (RIAs). The guide includes:

• Forrester Research: From RIAs to Rich User Experiences
  -Ron Rogowski, Senior Analyst
  
  
• Omniture ActionSource™: Enabling Marketing Professionals to Measure and Optimize Flash-based Applications
  -Omniture Experts
  
  
• Scripps Network Case Study: Omniture ActionSource enables real-time, high-performance analysis of 2006 HGTV Dream Home Giveaway
  -Scripps Networks & Omniture

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From Forrester Research…
Much of the buzz about Web 2.0 is around the proliferation of rich Internet applications (RIAs), which promise numerous user experience benefits. But building a Web application using fancy technology doesn’t ensure a better user experience. As firms rush to incorporate RIAs into their site designs, they should create a solid understanding of users’ needs and implement structured testing techniques to understand and validate appropriate use and design of RIAs.

From Omniture ActionSource…
Omniture ActionSource is a patent-pending solution which improves analytics for rich internet media and applications that use the ActionScript programming language (Flash, Flex, etc). Omniture ActionSource can uncover traffic patterns that show how many users begin a task, how many complete it and — most importantly — where users drop off. Because it uses native ActionScript analytics, the obstacles and dependencies on other scripting languages, like JavaScript, are removed.

Omniture’s ActionSource was developed based on customer feedback. Our customers want detailed analytics related to rich media, without performance or data inconsistencies introduced by communication between ActionScript and JavaScript. Omniture ActionSource simplifies the implementation process and improves performance and accuracy. Its native ActionScript engine removes the dependency on JavaScript and maximizes application portability and accuracy.

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