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EU
Domain Grabs Lead To Lawsuits
The European Registry of Internet Domain names (EURid) suspended the registrations
of over 74,000 .eu domains and accused 400 registrars of warehousing names for
resale.
Answers.com
Makes Game Of Blufr
The online information source Answers.com has turned to creating a game based
on its vast repository of data in order to draw traffic to the site.
Oodle
Opens Its Classified API
Classifieds search engine Oodle.com made its application programming interface
generally available today, and introduced a new affiliate program for API users.
LocalBrit
Search Built In 24 Hours
Rome may not have been built in a day, to quote an obvious saying, but the search
engine at LocalBrit.co.uk moved from scratch to launch in that time.
Keyword
Price Hikes Expected In Long Term
Search engine marketers should prepare themselves for "explosive keyword inflation"
over the next few years, according to a keynote address given by SearchEngineWatch's
Chris Sherman.
YouTube
Has Huge One-Week Growth Spurt
It's no secret anymore that YouTube is a gangbuster of an online property. Though
not surprising, it is still enough to set one back on his heels to learn that
traffic to the online video-sharing site spiked 75 percent in one week.
Amazon
Leaks Video Download Plans
Seeking a less crowded and dominated market to exploit, Amazon is reported to
be launching an iTunes-esque video download service in mid-August.
Technorati
Gets "Major Update"
Technorati founder and CEO Dave Sifry made a big entry on the site's Weblog today
to celebrate its third birthday and announce a number of updates. A lot of the
changes appear to reflect users' suggestions, and he noted, "This is just a start
- there's more to come."
Microsoft
Officially Opens Expo
The company set up the Expo.org domain to make it easier to remember, and implemented
some feature tweaks and updates to the site.
Yahoo
Appoints New Data Mining Expert
Doctor Raghu Ramakrishnan will leave the land of badgers and Big Ten football
for the opportunity to serve as a research fellow in Yahoo! Research.
IT
Job Future In Talking, Not Coding
Prospective college computer majors have been fleeing to other majors, since the
real skills associated with a future in information technology look less like
those one needs from a four-year or longer computer science program.
Orchard
Plants Himself At Del.icio.us
Les Orchard, author of "Hacking del.icio.us," has been in the process
of making his way to Silicon Valley, where he will work for the Yahoo-owned Delicious
bookmarking service.
Google
Click Fraud Report In Court
As part of the Lane's Gifts v Google settlement, an independent expert reviewed
Google's click fraud processes and practices. Dr. Alexander Tuzhilin, Professor of Information Systems at NYU, submitted his 47-page report to the Arkansas court overseeing the click fraud settlement between Google and Lane's Gifts and Collectibles.
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WebProWorld Posts |
Tired of Seeing all
this Junk
If I choose to run ads on any site it is up to me to remove those ads if I’m not
making money with them. Let’s say I run an ad and spend $1,000.00 and make back
$3,000.00. That’s a good return on investment and I’m happy with that. If someone
comes up to me and says that $300.00 of that was fraud and I should not have to
pay it then my next decision would be rather or not I want to run the ads again.
Benefits of organic
SEO as opposed to PPC
I have a client who initially wanted to do organic SEO but now is looking for
a quite detailed document explaininhg the benefits of organic SEO as opposed to
dumping all his spend into PPC. I need some hard verifiable facts as to how people
shop and search. I shall be digging out a few bits and pieces myself of course
but I was also hoping to capitalise on your joint wisdom.
Questions about Target
Audience
I am doing link building for 3 big sites at the moment. I know what a good link
is, what relevant site is, etc. etc. (I am doing this for about 3 years along
with on-site SEO) But first I need to say something about sites I am working with
(we have a system which allows to find sites directly from search engines based
on keywords search)...
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Tuesday July 25, 2006 |
The skeptic has always been quick to remind that popularity is not necessarily
a measure of value. In a report detailing the most influential authorities on
blog marketing, Onalytica, a UK-based analytics firm, illustrates that popularity
is not always in line with influence, either.
Editor's Note: We love fresh and innovative ideas about
how to utilize and promote a company blog as well as ways to tap well-respected
bloggers for endorsement. Discuss
promotion tactics and ask questions about blog marketing in WebProWorld.
 In
marketing, there are as many psychological factors as monetary. A car salesman
knows a family's decision maker is often not the one signing the loan papers.
She (yes, she, ask any dealership) holds more sway than the celebrity endorser.
While the pro football player has popularity, the wife has influence.
It stands to reason then, that identifying Web-based agenda setters (those who influence) may become a weightier task than measuring buzz. Google recognizes this concept, as Andy Beal recently noted, weighting link quality (reputation of referrers) far above link quantity.
Flemming Madsen, founder of Onalytica, compares the process of measuring influence against popularity to the way academic journals and universities are measured. "It typically means more to any of us to receive the endorsement of someone we regard as an authority in the field than from someone we know hasn't got a clue," writes Madsen.
With that mind, Madsen describes his company as one that measures who has influence on issues, markets, and brands. In the past, Onalytica has measured who on the Web has the most influence on company image and brand; who are the most influential authorities on business blogging; as well as other topics like stem cell research.
The most recent report measures influence versus popularity to illustrate the principle that the two measures don't always go hand in hand. News sources and blogs are assigned a score in both categories.
The Top 20 most influential authorities on the topic "blog marketing," according to Onalytica:
1. New York Times (the most popular as well)
2. Hyku (the 3rd least popular)
3. Seth Godin
4. Micropersuasion
5. Businessweek
6. ClickZ
7. Wired News
8. Next Level Biz Tips
9. WebProNews
10. Search Engine Watch
11. Fast Company
12. Top Rank Results
13. Marketing Sherpa
14. ProBlogger
15. AllBusiness
16. Gaping Void
17. Buzzmachine
18. Church of the Customer Blog
19. Twist Image
20. Adrants
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The analysis also took into account the 20 most popular authorities on blog marketing and to illustrate how the influence level changes the ranking of some publications:
1. NY Times
2. Micropersuasion
3. Businessweek
4. Seth Godin
5. ClickZ
6. Wired News
7. WebProNews
8. CNN
9. Search Engine Watch
10. Wall Street Journal
11. ProBlogger
12. Adrants
13. ZDnet
14. Marketing Sherpa
15. Buzzmachine
16. Scobelizer
17. BBC
18. Top Rank Results
19. Forbes
20. Marketing Profs
Note how the less popular but influential sources on the topic at hand are eliminated from the top 20 list if popularity is measured alone. The Wall Street Journal, ZDNet, BBC, and Forbes, all famous and established business sources are absent from the first list where influence is stressed above popularity.
It is also interesting to note how the Internet can level the playing field in the information industry, putting bloggers and recently established Web-sources on a par with traditional media powerhouses. Measuring popularity and influence is a valuable test for online advertisers and brand managers seeking to maximize their campaigns.
In early 2005, frequent WebProNews contributor and author of the weblog Micropersuasion (nos. 4 and 2 above) Steve Rubel wrote of pegging bloggers for product endorsement deals:
Sports marketers have been doing this for years. They identify a personality who they feel resonates with their audience and then pay him or her a nice hunk of change to use their product on the field or court. You could easily do the same thing with a blogger.
The keyword there is "resonates." It matters more to a certain audience what former Microsoft employee and celebrity blogger Robert Scoble says than, say, Paris Hilton. And Paris' crowd is less likely to care about what Scoble is talking about.
As with all marketing channels, this is about effectively using a medium to build relationships, whether it is a seller-buyer relationship, an image-audience relationship, or job hunter-employer relationship.
Nurturing that relationship has the same basis as career networking: getting your name out to the right people. While buzz can be effective, it is also fickle and unpredictable, and can turn against you. But the right endorser has words that resonate.
Here's a great tip-list
for blog marketing, contributed last summer by Lee Odden (TopRank Results nos.
12 and 18 above).
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
Live traffic information for more than 30 cities in the United States will be
as close as a commuter's mobile phone via the Google Maps for Mobile service.
Presently, Google offers several Maps services for mobile handset users. Searching for local businesses returns integrated results featuring location and contact information to the phone.
Google Maps can deliver draggable, zoomable maps to those phones, and provide satellite imagery of a location. Users who need walking or driving directions can retrieve those with step by step instructions from Google Maps for Mobile as well.
The company disclosed through a Reuters report on the latest addition to its Maps for Mobiles lineup of services. Live traffic data allows users to see congestion areas and estimate delays.
The service will launch with coverage for over 30 metropolitan areas in the US. Traffic display information noted by Reuters will be color-coded. Red means congestion, yellow for delays, and green indicates normal traffic flow for a route.
Google has not yet revealed the source of its traffic information for the new Maps service. The color system looks similar to that offered by Traffic.com, which currently provides traffic data to Microsoft's online service, Windows Live Local. Traffic.com lists available traffic information for 50 cities on its website.
Mobile users with Java-enabled (J2ME) handsets from Cingular or Sprint, or color
BlackBerry devices from any carrier, can access Google Maps for Mobile services
through the phone's web browser, at Google.com/gmm.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
Stuck In A Loop?
Because of the competitive nature of the eCommerce industry, keeping an eye on your competition's site performance is a wise strategy. However, what do you do when you find out their site has more pages in Google index than it should... a lot more? Is this something you report or do you ignore the issue and make you site the best it can be? If a competitor site is indeed involved in some kind of search engine gaming strategy, is it your duty to inform the search administrators or not? Let us know at WebProWorld.
|| Chris||
Google
Indexing Puzzle
I am doing some work in the telecoms industry and I have come across this site
that has a massive amount of pages indexed by Google. 69,500 to be precise. in
fact last week it was 68,000. they cannot possibly have this many pages, so what
is going on. Has the googlebot got stuck in a loop?
I used this command in google to find how many pages are indexed
site:www.rocom.co.uk
I sent a spider onto the site to see what would happen and it did seem to get
stuck in the bestsellers area but not to the tune of 69k times.
How will this affect the site's rankings?
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What do you guys think is the most important thing to understand in terms of making
a site accessible?
- creative_mind
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