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SearchNewz
Daily Focus: 
Google
Skips While Others Trip
It's hard out here for a portal. Yahoo! and MSN keep ramping up their offerings
in order to take back some of that search share they keep losing to Google. How's
it working for them? Yahoo! stock tanks, MSN loses its Google assassin team all
while el Goog finds success in quirkiness. This is a roundup of what's going on
in the search world.
More SearchNewz |
| Top
News |
Heat
Turned Up On Dell Over Notebooks
The now-famous footage of a Dell computer exploding in front of attendees at a
Japanese conference has led to the revelation of many more overheating units causing
the computer maker problems for a period of years.
Webhead
Tops Supes In Movie Search
Movie fans doing queries on AOL Search have preferred superheroes to devils in
Prada and pirates in the Caribbean.
Google
Domains: Search And Everything Else
Only four of Google's domains receive more than one percent of the traffic coming
to a Google.com address from a US-based requestor.
Feds'
Online Gambling Sting Gets 'Ridiculous'
The US Justice Department is making clear that only certain types of gambling
are okay online and there's no exception for advertising agencies running campaigns
for offshore sports betting companies.
Gizmo's
Attempt At Free Phone Service
Free phone calls have taken a step closer to becoming a reality. The Gizmo Project
is telling people to "call all of your Gizmo friends for FREE on their landline
or mobile phones." However, one can't help but notice the asterisks dotting
all of the company's offers.
Time
Compares Apples To Goodmail
If a fish salesman's brother tells you his brother's fish is the best in town,
do you take his word for it? Or would you think it, um, fishy?
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Friday July 21, 2006 |
Ask.com now displays RSS Smart Answers for web searches on the names of popular
blogs or news sources; the three latest posts from a site's RSS feed will appear
atop the Ask search results.
Editor's Note: Does Ask's new feature have enough to make RSS more mainstream, or will something else help RSS reach the tipping point for adoption by the masses? Be a smart RSS answerer and tell us what you think at WebProWorld.
 Gary
Price and Ryan Massie at Ask
formally announced the latest feature in the expanding Smart Answers program.
This one, RSS Smart Answers, gives the searcher a little more content in response
to their queries.
A typical search result on a website's name usually returns links and short text summaries from those sites. Since RSS distribution has become so widely used among news sites and blogs, the new feature looks well-suited to match the increase in RSS usage.
Price and Massie detailed how RSS Smart Answers will work on Ask:
Now, when you conduct a web search for many of your favorite blogs, RSS feeds, or news sites, it's likely that at the top of the web results list, you'll find the last three posts from that site's feed. New items appear very quickly after the publisher hits the publish key. Of course, you'll also find a direct link to the blog or news source to see the entire post.
Examples of that can be seen in Ask searches for blogs like BoingBoing
and TechCrunch,
and news sites like Digg.
Ask has based its selections of sites for this treatment on the most popular feeds
chosen by users of its RSS reader service, Bloglines.
Ask plans to add more RSS feeds to the list over time, and make it more comprehensive. While the RSS Smart Answers are geared toward people making web searches on blog or news site names, another service from Ask focuses on searching through blogs or feeds instead.
Called Ask Blogs & Feeds Search, that service looks through the postings made on blogs. Its features allow the searcher to preview a post's blog or site by doing a mouseover of the binoculars icon, when available.
From the blog and feed search results, dropdown menus for each result enable a couple of actions for the user. The Subscribe feature allows the visitor to quickly add a site to a selection of RSS reader services, like Bloglines or Google Reader.
Another option called Post To lets the searcher quickly add a search result as
a post to sites like Digg, del.icio.us, or Reddit. Ask combined
technology from Bloglines and its web search service to create the Blogs &
Feeds Search, which debuted in June.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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McAfee
TOTAL PROTECTION for Small Business
No Payment Until August
- Click Here |
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AOL is testing closed captions for streaming news content from CNN aimed at enhancing
the online media experience for people who are deaf or hard of hearing. The captioned
content will be available through all AOL channels, which includes its network,
service, Web portal and video portal.
The company had offered synchronized text transcripts for CNN news updates, but transcripts were limited to anchor scripts. AOL is now manually captioning CNN content, which will add current events and entertainment. Captioning for additional video content will be added over the coming months.
AOL solicited the aid of WGBH's Media Access Group, an organization that develops technologies and services for media accessibility. The initiative is funded by a grant from NEC Foundation of America, which supports programs with national reach and impact in assistive technology for people with disabilities.
"Online captioning is a central accessibility issue for the deaf community and hard-of-hearing community and we are excited to be at the forefront of the movement," said Tom Wlodkowski, Director of Accessibility, for AOL.
Similar to closed captioning for television, AOL captions are displayed directly beneath the video window and correspond to the audio content. The service is activated by clicking on the "CC" button on AOL's media player.
Read
the Entire Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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SEO Over PPC?
Which method of search marketing do you prefer? Or do you implement a strategy
using both methods? Many feel the second approach instead of choosing one over
the other is one of the ways to be have a successful search engine presence. But
what about you? What method has served you the best? Let us know at WebProWorld.
|| Chris||
Benefits
of Organic SEO Over PPC
Once you work on clients website and they are willing to be involved and learn as they go, they can eventually manage much of the techniques themselves. I have always been one to teach and as I optimize if the client is willing to learn. Just the knowledge you gain from how your website interacts with the top search engines is far more valuable than simply clicking buttons to get traffic to your website.
Of course organic SEO takes lots of time and dedication. Many companies/clients simply cant/don't want to do that. Then PPC is a fast and easy solution, but it sure does cost a hell of a lot. Sure the rankings are guaranteed to be there, but are the sales? And what about fraud? No thanks for me. In fact I rarely handle PPC campaigns.
Most all my work is organic SEO. Why pay for it, when you can get it for free
with determination, hard work and patience?
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WebPro Question: |
I just wondered... there is a wealth of advice and help here but is anyone actually
making any money? Has anyone given up their day job?
- Nomax5
Comment
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