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Firefox
Up In Share, Out In Beta
The Mozilla Firefox web browser has begun moving upward again in global market
share, and those users can now try out version 2.0 Beta 1 of the browser.
Google
And The Need For Speed
If the scientists who claim news content has a half-life of 36 hours online before
it falls off the radar of Internet users are correct, Google's successor online
might match up freshness and relevance.
Google
Tells Woman Which Arm To Twist
Google may not voluntary provide information on the identity of its advertisers,
but if you have a good case, then the company may tell you how to have the courts
make them do it.
Microsoft's
iPod Killer Gets Expanded Duties
Microsoft's rumored iPod killer may be much, much, more than that. In addition
to its own features, the product, codenamed Argo, could be part of a larger line
of "Xbox-branded digital-media products" in the works.
TV Company Says TV Is Better Than Web
A media services company whose bread and butter is advertiser-supplied programming
and media negotiation and billing has released a report poo-pooing the reach of
Internet advertising and championing broadcast television as the medium of choice.
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Tuesday July 11, 2006 |
Google is putting its Birkenstocks down hard on AdWords clients with less-than-quality
landing pages for their websites, in an attempt to clean up those made-for-AdSense
pages found all over the web. Click arbitrage is a modern version of the "buy
low, sell high" advice many have learned over the years.
Editor's Note: Has click arbitrage impacted your keyword
strategy? How have you improved the quality of your landing pages for your visitors?
Post a note about it at WebProWorld.
 The
problem starts with advertisers who purchase keywords at the minimum bid price
on Google AdWords, a ClickZ report
noted.
Users who click that ad end up on an AdSense page. This is usually a low-quality page filled with AdSense or other contextual advertising that pays the advertiser a higher cost per click than the advertiser paid for the keyword in AdWords that delivered the traffic to that loaded page.
It's a poor quality experience for the visitor, one that Google feels diminishes
the trust and value of its AdWords product. To combat this, Google announced
on its Inside AdWords blog that changes would be made to landing page quality
requirements:
From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids.
We realize that some minimum bids may be too high to be cost-effective -- indeed, these high minimum bids are our way of motivating advertisers to either improve their landing pages or to simply stop using AdWords for those pages, while still giving some control over which keywords to advertise on.
Staying on Google's good side with regards to having a quality landing page should not be too difficult. If a search ad leads to a page full of AdSense and no relevant content, Google will likely find it is a low quality experience and boost keyword prices accordingly.
Pages that obey Google's guidelines on providing relevant content, properly handling
personal information, and offering an easily navigable structure, should not have
any difficulty with their minimum keyword bids.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Fortune Interactive has upgraded its proprietary search engine optimization (SEO)
technology SEMLogic to include a broader measure of Website strengths and weaknesses,
trend analysis, as well as a new linking component for competitive backlink analysis.
Background
Fortune Interactive CEO Andy Beal and vice president of technology Mike Marshall launched SEMLogic in late 2005. Using "reverse engineering," the tool was developed to give insight into how search engines determine ranking using keyword comparison and correlation measurement.
After an interview with Beal, WebProNews reported on SEMLogic in December. Beal called it "latent semantic indexing." We called it "the keywords you never thought of," as the tool provides insight into surprising related keywords. If optimizing a Website for [iPod], for example, a search engine marketer may not realize that [October] was an important related word.
The company boasts that SEMLogic uses semantic analysis to examine online competition by identifying patterns and trends, and by establishing what search engine crawlers are recognizing as the strongest supporting words. They claim the technology evaluates more than 100,000 competitor data points on and off the webpage.
Read
the Entire Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Does Google Validate?
As search optimization continues its exponential growth as a valid method of marketing,
search providers like Google and Yahoo have issued a number of guidelines and
tips that, if followed, can make attaining respectable rankings somewhat easier.
However, do these search engines themselves follow these guidelines set forth?
According to a poster at WebProWorld, it appears as if Google does not, which
begs the question, is this a "do as I say, not as I do" situation or
does Google have a valid reason for not following the guidelines they issued?
Let us know what you think.
|| Chris||
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the Insane High Rates of Taxation.
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Google
Webmaster Guidelines: Do as I say...
I am one among a number of web profesionals who prefers their (X)HTML, CSS, and
other code to meet current web standards. One current incentive for webmasters
and designers to use clean code could be Google's Webmaster
Help Center - Webmaster Guidelines.
In this document, Google presents information which they say "will help Google find, index, and rank your site." For those of us interested in SEO, this is what we want to happen.
One of their Design and Content Guidelines is as follows:
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WebPro Question: |
Do people with established sites with relatively good incoming links and good
SERPS continue to build links by requesting to other websites or do you just let
people approach you?
- Steven1976a
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