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Microsoft,
Massachusetts Fight May End
Although Microsoft has long espoused its Office Open XML format as a suitable
alternative to the OpenDocument Format supported by many other tech firms, the
company has committed to bridging the two technologies.
Congdon
Umbooms Herself, Maybe
RocketBoom star video blogger Amanda Congdon shocked not only her fans, but apparently
her partner as well, when she announced this morning that she had been "unboomed."
Though the details are unclear, Congdon has left the building - Star Jones style.
Microsoft,
Google Expand
It seems like two big competitors have both decided they need a little more space.
Microsoft has plans to expand its campus in Redmond, Washington to accommodate
roughly 12,000 more people. And Google has announced plans to open offices in
Bulgaria.
Wall
Develops Firefox SEO Extension
Search engine optimization hall-of-famer Aaron Wall has developed an intensive
SEO extension for Mozilla's Firefox browser. The tool pulls data from a number
of sources to offer search engine marketers "a more holistic view of the competitive
landscape."
Troubling
New Study On Click Fraud
Market researcher Outsell Inc. has determined that click fraud is a big issue-"big"
in the sense of a "$1.3 billion problem." Their study also found that the issue
has driven advertisers to spend less money with the major search engines.
India
Sees Big Growth From Small Net Players
Indian small and medium businesses (SMBs) are set to dump a ton of cash into upgrading
their Internet infrastructure this year, according to a study by New York-based
AMI-Partners.
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Thursday July 06, 2006 |
The Google Analytics website highlights a few ways to ensure you have optimized, assessed, and targeted what you can for your sites. School's in session, and Google wants you to step up your game.
Editor's Note: Did Google get into the SEO consulting
business? Not really, but what they have done is publish a companion site to assist
in the SEO process. Let us know what you think at WebProWorld.
 Follow
the tips
they offer for building up your conversions, and you'll have the crowd screaming
"Layup!" when you pull up to launch a 30-foot jumper that's destined for the bottom
of the net.
The companion site to Google Analytics offers "courses" on tactics a site publisher can use to boost the all-important conversion rate. It's a long-held view that turning a new customer into a returning customer benefits a business over the long haul but you have to convert visitors into new customers first.
Getting visitors to a site means making it a place they can discover with their searches. Google suggested using its Sitemaps to help with search engine optimization.
They list five ways Sitemaps can help here:
• Submit all of your pages to the Google index - for free.
• Find out how you rank on the top search queries.
• Find out how Google sees your site.
• Unblock your site (in case your robots.txt file is in Googlebot's way).
• Get re-included (oops, best review those webmaster guidelines again
Learning about the quality of one's site can be as important as the quantitative looks at conversion rates, average visit values, and return on investment. Yes, really. Reports in Analytics can display the range of visitor behavior, which includes a look at visitor loyalty.
Remember, businesses generally spend more to gain new customers than to retain existing ones, and repeat customers contribute much more to the long-term health of a company.
That look at quality can include a review of each campaign your site conducts. Filtering technology in the reports allows this to be performed easily.
Sites that create landing pages for offline campaigns like commercials or print advertising can track those as well. Once a profile for the landing page has been created in Analytics and the code placed on the page, visitors to it can be tracked and viewed in the reports.
AdWords clients who use geographic targeting can track the ROI from those markets. "Separating your geographic markets into AdWords Campaigns makes it easy to track each region's ROI in Google Analytics," writes Google's Alden DeSoto.
Doing this tracking requires that your Analytics and AdWords accounts have been linked. You can track Content and Search separately or together to see their performance.
The tools available from Google can make a site publisher's like easier. Used effectively, they could lead to better profits too.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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"Dirty laundry is not attractive," writes Amanda Congdon, the now former Rocketboom
video blogger with a cult following. Her sudden public exodus yesterday sparked
the Internet version of the Star Jones Wars of last week. Everyone knows that
if you're going down, you should go down shooting.
The online gossip machine wheezed and sputtered immediately when Congdon gave an emotional final broadcast revealing her "unboomed" status thanks to her disinterested partner, and then disappeared to the beach. Her partner and 51 percent owner of Rocketboom, Andrew Baron said he learned the news the same way everyone else did - by watching the show.
But that may be because, as Amanda intimates on her new "Amanda Unboomed" weblog, Baron was a bit of an absentee landlord. Congdon, who published her response to an email from Baron, says his aloofness in dealing with the show's production culminated into Independence Day office fireworks when he told her she was the be "the face of Rocketboom," and nothing else.
Owning a 49 percent stake in the company, Congdon obviously didn't respond well
to the notion. Dropping some more fuel on the fire, Baron said she would have
forfeit her stake in the company if she moved to Los Angeles, a stipulation to
which Congdon says she never agreed.
Read
the Entire Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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What Do Web Stats Teach Us?
All websites produce measurable statistical data about site visitors. This data
can be harnessed and used to help improve potential targeting and marketing approaches.
One of the key pieces of information measured by site stats is the amount of time
a visitor stays, or the site's stickiness. These numbers can give you an idea
of where site improvements need to be made and they can also reveal just how effective
current marketing strategies are working. Take a look at the post below and you'll
see an example of what I'm referring to. The poster learned visitors are not staying
(or sticking) at the site for any length of time, valuable information if you
are planning on improving your site's exposure.
|| Chris||
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| Request a proposal and receive a free keyword research analysis:
Click Here |
Website
Metrics
I've noticed some alarming information on my companies website. After reviewing
the metrics from the Clicktracks program that I use, I have discovered that around
65-75% of my visitors are leaving after only 1 second on the site. We get around
200-300 visits a day from PPC, maybe 120-200 visits organically, and the other
100 or so from referrals and direct visits.
I guess I'm just looking for some sort of benchmark to compare my website with,
which I realize may be an impossible task. Do any of you notice a similar statistic
on your websites? What do you think is the average rate for visitors leaving after
only a 1 second visit?
I am currenty redesigning the website as well as our PPC programs so I'm hoping
this will help the problem.
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WebPro Question: |
Does Google actually cache more than 100 pages and just restricts the search to
the last 100 pages crawled or is there more listed by Google if searching for
a specific term?
- xecute
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Meet the Members: |
 User:
ecobo
Rating: Member
Joined: 02.01.04
Location:
Bulgaria
Site: e-cobo.com
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