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SearchNewz
Daily Focus: 
Google
Gets Spam Punk'd
When a blog called Monetize published "The Step-by-Step Guide to Getting
Billions of Pages Indexed by Google" pointing to an SEOer's black hat trick
of returning 5.5 billion spammy results in under three weeks, the SEM world did
a giant collective spit take.
More SearchNewz |
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News |
Google
Sitemaps Tables 404 Errors
An assortment of updates have emerged for Google Sitemaps, including expanded
results for crawl errors experienced by Google's spiders.
Microsoft
Provides Coders With Robotics Studio
The company recently announced its community technology preview of its Robotics
Studio development platform, which may be freely obtained from Microsoft.
Google
Looking into AdWords for the Radio
Google has invented, innovated on, acquired or purchased a number of technologies
over the past two years to bolster its online advertising business.
Microsoft
Launches AdLab Tools
A variety of analytics tools made available by Microsoft will help its adCenter
customers optimize their campaigns for greater effectiveness.
Microsoft
Brings Tools To CareerBuilder
Access to Visual Studio Express and SQL Express through the job search site CareerBuilder.com
will be provided by Microsoft in a partnership deal.
AOL
Wants You Dead Or Alive
You would think being dead would get you out of your AOL account. Not so, apparently,
unless you can be a ghost in their machine and possess a customer service rep.
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Thursday June 22, 2006 |
A dozen high-powered companies inside and outside of the technology industry jointly requested Congress pass a law to protect the privacy of consumers, while insulating them from being "brought to their knees" by class-action lawsuits.
Editor's Note: Do you think Congress will pass a federal privacy law? Will it benefit the Internet-using public more, or the companies it would shield from litigation over identity theft? Make your thoughts public at WebProWorld.
 Efforts
by Google and other technology companies to drum up support for federal privacy
legislation appear to be motivated by a desire for protection from civil actions
in the event of a privacy breach as much as ensuring Internet users keep using
the Web for commerce.
The Consumer Privacy Legislation Forum has been formed by twelve companies that believe the perception of the Internet as an unsafe place for personal information has been increasing. Google, eBay, Microsoft, Sun Microsystems, Symantec, Oracle, Hewlett-Packard, and Intel joined other companies in signing off on a letter to Congress requesting a federal consumer privacy law.
"The time has come for a serious process to consider comprehensive harmonized federal privacy legislation to create a simplified, uniform but flexible legal framework," the statement said.
The group cited a survey conducted by the Cyber Security Industry Alliance, where 94 percent of respondents nationwide considered identity theft a serious problem. Only 24 percent believe businesses have sufficiently emphasized protecting information.
A Wall Street Journal report noted the testimony by eBay CEO Meg Whitman and H-P chief privacy officer Scott Taylor on Tuesday about the issue before the House Energy and Commerce Committee. Both called for a federal law to supercede state laws that require companies to comply with multiple legal requirements.
Whitman also called for Federal Trade Commission enforcement of such legislation, as well as taking a position against the right for consumers to pursue lawsuits against companies for security breaches. Those potential class-actions could be crippling to a company found to have inadequately protected personal data; Whitman said companies could be "brought to their knees" by such suits.
The House Committee seemed receptive to the idea of federal privacy legislation, the report said. Joe Barton (R-TX) said, "It is time now for a broader more comprehensive approach. Individual stop-gap measures are not longer enough."
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Google
Looking Into AdWords For The Radio
 By
Jim Hedger
Google has invented, innovated on, acquired or purchased a number of technologies
over the past two years to bolster its online advertising business.
AdWords is arguably the most successful advertising program ever and Google is obviously not content to focus solely on Internet advertising.
Recently took a stab at auctioning off print advertising spaces through its AdWords program. Though the print advertising avenue hasn't shown itself to be a huge success, an even more unlikely AdWords advertising venue is being pursued by Google, targeted ads over a car radio.
According to a short piece posted to the ZDNet Micro Markets Blog , Google CEO Eric Schmidt is very interested in radio advertising and especially interested at targeting advertising to specific recipients. While speaking at a luncheon for New York publishing executives, Schmidt is reported to have "...shared his vision for GPS location-based delivery of highly targeted and personalized advertising via in-car radios..."
This, for Google, is technically feasible. Back in January of this year, Google purchased dMark Broadcasting. dMark built an automated platform allowing advertisers to easily create and individually target radio ads. When it bought the company, Google indicated it would merge dMark into its AdWords unit.
Schmidt predicted that within two years, car radios with GPS tracking chips could be used to deliver user-specific advertising.
"Dave. You want a burger. Turn left Dave. You should have turned left. You really
wanted that burger Dave."
About
the Author:
Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. |
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How Much Has Bigdaddy Hurt Google?
Around the various message boards following Internet technologies, especially
the search industry, Google has been taking a beating because many users feel
the Bigdaddy update may have damaged the quality of Google's SERPs. Whether this
is completely true or whether you agree or not isn't the point at this time. There
is a growing belief that Google's place as the top search engine is in jeopardy,
even though all
the numbers say otherwise. What about you? Do you share this opinion or is
Google still tops in your book? Let us know what you think at WebProWorld.
|| Chris||
Google
Losing #1?
You can agree or dispute it, but more and more people lose faith in the quality
of Google's searches. Posts in many forums speak as the best prove for it.
This wave of losing faith started with webmasters
who were the first to notice strange behaviour. Then site
owners who often don't have much technical talents but who pay money to
get better exposure for their sites in Google.
I think soon this might come down to simple searchers
who use Google as the best searching mechanism in the world - AND
LOSING SEARCHERS IS A THREAT for Google as business.
Take part in the poll to share your opinion on this problem.
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tcady
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Joined: 08.30.03
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Houston, TX
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