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News |
Verizon
Calls Vonage On Patents
Things just go from bad to worse for Vonage. On top of a tanked initial public
offering (IPO) and a class action shareholder lawsuit, Verizon has filed a patent
infringement lawsuit against the voice-over-internet protocol (VoIP) company in
a Virginia federal court.
Tips
For Dealing With Stranger Danger 2.0
When I was a kid cautionary tales usually involved crossing the street, stranger
danger, and scissors. Modern parents are adding anecdotes about MySpace and other
social networking sites where strangers transform from shadowy abstract figures
in far away communities to hoards of perverts...
Kosmix
Searches Yield Oddities
Kosmix.com is a self-proclaimed "world class search engine that lets people
search less, and discover more great stuff." It attempts to return search
results sorted into categories that the user can then inspect or ignore. But based
on the results several test queries generated, Kosmix still has a few kinks to
work out.
VeriSign
Teams With eBay For SMS Alerts
For eBay auction bidders tired of losing out to last-minute snipers whilst running
errands (or whatever may pull your attention from the computer), VeriSign and
eBay announced an agreement to deliver mobile alerts via SMS from VeriSign's Intelligent
Messaging Network (VIMN).
Senate
Mulls 'Net Neutrality Lite'
The cries of a million or so petitioners have made it a little farther into the
aural canals of Alaska's Ted Stevens, Chairman of the Senate Commerce Committee.
Intel
Covers VloggerCon
Intel was at VloggerCon and interviewed a bunch of people, including yours truly.
You'll get a hint of some of what I'm thinking about.
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Tuesday June 20, 2006 |
The Search Engine Marketing Professional Organization and Fair Isaac will partner on preparing an in-depth study on click fraud.
Editor's Note: How well can search engine companies
thwart the threat of click fraud? Do you see a time when a Google or a Yahoo becomes
more transparent with its operations? Tell us more at WebProWorld.
 DM
News reported
on the SEMPO and Fair
Isaac pairing, which will attempt to fill the need for an authoritative study
on click fraud.
"We found that the level of concern about click fraud year over year went up ... and that one of the major concerns advertisers have is the value they are getting from search," SEMPO chairman Gord Hotchkiss, also known for his work at Enquiro, said in the report.
To help construct the study, members of SEMPO can choose to contribute click-stream data to the project, the article said.
The project will provide analysis of that data for possible click fraud.
The potential of click fraud disrupting the legitimate business of search marketing poses concerns to the companies that profit handsomely from it.
Google, Yahoo, and Microsoft all make billions annually from search advertising.
Concerns about click fraud, where advertisers pay for ad clicks that come from unscrupulous sources instead of legitimate web traffic, has grown in scope.
Google settled a click fraud lawsuit in Arkansas for $90 million. Yahoo has faced accusations of spyware-powered click fraud occurring with its Overture campaigns.
These and other concerns have led to calls for greater transparency into the operations of the search engines.
Due to the potential for exposing trade secrets, those calls have been rebuffed. But with the billions involved in search advertising, the search engine companies will continue to face demands for greater access to information related to click fraud.
At one time, advertisers were not as concerned about click fraud. SEMPO's report on The State of Search Engine Marketing for 2004 found that marketers believed spam in search results posed more of a problem than click fraud.
Smaller marketers demonstrated more concern than bigger ones in SEMPO's study on the topic of click fraud. The concerns marketers expressed about search spam have probably been supplanted by click fraud for reasons like the growth in the number of search advertisers, and improvements in the ways search engines handle spam.
Junk results in the search engines have been a complaint of users and marketers
alike. Companies like Google and Yahoo solicit feedback from their users regarding
their search engines, and dedicate resources to improving those results.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Google
Makes Calendar Publishable
 By
Jason Lee Miller
Google has updated its online Calendar service by making it possible for people
to publish their calendars for others to see. Calendars created can be given a
webpage or can be incorporated into websites or blogs.
Publishing a calendar could prove useful especially to event organizers or project leaders. Google provides examples of racing schedules and FIFA World Cup match ups.
The company provides a walk-through of how to set up and publish a calendar to a website or blog.
You can add a Google Calendar event reminder button to your site by inserting a special snippet of HTML into your page. Users who click on your button can quickly save your event on their Google Calendars, which will help remind them about your event and about your website.
Google launched its Calendar product in mid-April WebProNews' David Utter has
the details.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Keeping Track of Your Content
What recourse do webmasters have when content they've produced is receiving high
search engine rankings, but appearing on another site, a site they did not develop?
What actions can you take to correct this situation? Taking a look at the dilemma
being described below, you see it the poster is facing a similar scenario. How
should he address this? In the situation being described, it's not as if his content
was stolen; quite the contrary, in fact. The problem is, he submitted an article
to an ezine depository and this is the version that's being ranked, not the original
article located on his site.
Should the poster be worried about duplicate content penalties or can he reclaim
this link with a little communication with Google? Let us know what you think
at WebProWorld.
|| Chris||
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| Request a proposal and receive a free keyword research analysis:
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Some
SEO Insight Needed
I was browsing my stats today when I ran across the term “camp warneke new braunfels texas” The term had been used to access to my site 5 times, so being curious I went to Google and pasted the term in the search box and brought it up. My site advenquest.com was no where to be found in the 107 possible results. No big deal, on to Yahoo where I found my site listed # 1. Interesting, but again no big deal - It’s not like I’m getting rich on that term. But, still curious, I went back to Google. And what I had originally seen on Goole caught my eye - the #1 listing for the term “camp warneke new braunfels texas” on Google is the story I wrote for my site then put on Ezinarticles.com.
How it is my story about an old swimming hole in Texas gets top billing on Ezinarticles.com,
but is nowhere to be found on Google for my own website. Is this proof of duplicate
content penalty?
A site which has absolutely nothing to do with the subject in the article has
the only listing for my original content on this keyword in Google. The link from
Ezinarticles is worthless and the article is published in several other equally
worthless venues.
Is there any value in publishing your original content to other sites? And does the time tested idea of publishing your articles for exposure hold up?
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WebPro Question: |
MSN claim that their new engine is 'more precise and more powerful'. How do they
base this claim and do you agree? In what way is MSN's search power greater than
any other search engine?
- Tim
Comment
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Meet the Members: |
 User:
bjbtexas
Rating: Member
Joined: 02.03.04
Location:
The Woodlands
Website: advenquest.com
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Inc. 2549 Richmond Rd. Lexington KY, 40509
