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SearchNewz
Daily Focus: 
SEO
and Search Marketing Metaverse
Search engine optimization, as a practicing sector of the greater search engine marketing industry, is seeing an upswing in business over the past few months. This trend is fueled by a number of concurrent factors, the least of which is the actual effectiveness of organic search placement.
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Sun
Joins OpenAJAX Alliance, Dojo Foundation
Sun Microsystems, known best for creating the Java programming language, has announced
that it is joining the OpenAJAX Alliance, as well as the Dojo Foundation.
Imbee
- Social Networking For Kids
Imbee has has
launched a new social networking site that caters to kids. Members can use
the site to create personal pages to show their friends. Parents too get tools
to monitor who their children are talking to...
Gates
Announces Semi-Retirement
It'll take two men to fill Bill Gate's shoes at Microsoft. In a surprise announcement
late yesterday, the behemoth software company chairman, whose Windows operating
system changed the face of personal computing, said he would "transition"
out of a day-to-day role in the company so he could more intensely focus on charity
work.
Google
AdWords adds Ad Scheduling
The Google "Inside AdWords" blog has announced the addition of "ad
scheduling" or as it is more often know as, "day parting". "Ad
scheduling can also help you improve your ROI by ensuring that your ads run when
it makes the most business sense."
Amazon
Enters Grocery Biz
You can buy books at the grocery store. Why not groceries at the book store? Amazon.com
has reentered the previously precarious online grocery market by offering nonperishable
food items like pasta, ramen, and canned goods.
How
Not To Make Your Customer Hate You
Perhaps the best single guideline for web design is to ask yourself, "what
do I like?" Seems an obvious concept, but if you do any surfing at all, you
know there are some sites that grab you and keep you, and others you'll break
your mouse finger to get out of. The purpose of this article...
Adobe's
Apollo Program
Offline applications have often been a thorn in the side of developers. Adobe
is coming to the rescue - the company has begun work on a project, dubbed Apollo,
which would allow developers to insert hooks for portability to offline clients.
comScore:
Social Networking Booming Worldwide
Comscore Media Metrix just released audience numbers for some of the largest social
networking sites on the Web. Here's a list of some of these sites.
Google's
Government Search
Google launched a search site specializing in U.S. government information on Thursday.
It's called, appropriately enough, Google U.S. Government Search, and it covers
a number of sources from local, state, and federal levels.
Hitwise
Publishes Live Search Feed to SEMPO
Online intelligence company Hitwise is publishing a live feed of search term data
on the Search Engine Marketing Professional Organization (SEMPO) website to give
a real-time glimpse into searcher behaviors.
Netscape
Back with Hybrid Journalism Site
Netscape is back baby and in a big way. CNET
reports America Online, lead by the team behind its recent Weblogs Inc. acquisition,
has launched a brand new version of
the venerable Netscape.com.
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Friday June 16, 2006 |
Google is a media company - a dangerous one for conventional players. The Mountain View's next potential rival: Nielsen Media Research, the audience measurement company that has held a virtual monopoly in the sector for decades. And it shouldn't be surpirsing. Google's MO is information collection and research.
Editor's Note: How do you see Google evolving over the
next decade? Finish this sentence, "What started as a college project nobody could
sell has become..." Look in your crystal ball and tell us what's next and how
you plan to use it in online business at WebProWorld.
 The
convergence of the Web and television is poised to offer expansive opportunities
to the wired marketer. Though at this point, what Google appears to be working
on in this sector is nearly pure science fiction, we recognize that theory becomes
reality much faster than it used to. Imagine being able to geo-target a TV viewer
as he watches, and interact with him in real time.
Google recently won an award for a paper (PDF)on interactive television applications that wirelessly link your computer to the television. The paper explored the possibility that a laptop, or other computing device, could "hear" what's on television and serve up social interactive programs and, most likely, contextual advertising.
Here's how it works. Plop down on the couch with your laptop and tune into Survivor. Using an audio signature, your computer knows what you're watching and delivers real-time information on the contestants, a chat room for fans to discuss, and an advertisement for a local camping store. The paper's presenters say the technology only notes what's on television and does not "overhear" conversations.
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Interested yet?
From the paper's introduction:
This paper describes mass personalization, a framework for combining mass media with a highly personalized Web-based experience. We introduce four applications for mass personalization: personalized content layers, ad hoc social communities, real-time popularity ratings and virtual media library services. Using the ambient audio originating from the television, the four applications are available with no more effort than simple television channel surfing….
Mass-media channels typically provide limited content to many people; the Web provides vast mounts of information, most of interest to few. Mass-media channels typically beget passive, largely anonymous, consumption, while the Web provides many interactive opportunities like chatting, emailing and trading. Our goal is to combine the best of both worlds: integrating the relaxing and effortless experience of mass-media content with the interactive and personalized potential of the Web, providing mass personalization…
…if friends of the viewer were watching the same episode of ‘Seinfeld' at the same time, the social application server could automatically create an online ad hoc community of these "buddies". This
community allows members to comment on the broadcast material in real time.
In March, ZDNet expert Google spelunker Garett Rogers informed us of Google domain names like googledvr.net and googledvr.org taking up residence in Google's long list of domain names alongside googletv.com and googlehdtv.net. Add that to the paper and a Google job posting for an Interactive TV Product Manager, and this moves from "possible" to "likely."
Interestingly, this can provide a whole new market for Google. The company will be able not only to extend its advertising offerings, but it suddenly will be able to foray in the media measurement market - a market that has been exclusively held by Nielsen.
The rich, real-time data Google will collect and provide to television networks to base advertising prices could obliterate Nielsen's offerings of quarterly randomly selected household results, which are sometimes, in more rural markets, still collected via pen and paper diaries.
Google's viewer data would involve not just what program where and how many people are most likely watching, but what, how many, why, when, when, and how everyone is watching, what they are saying about it, and which ads get the most distance.
To advertisers, that information is worth its weight in gold, and Nielsen may have met the next market blockbuster. What is the sum of search + advertising + media delivery + media measurement + *speculative* ISP? The answer is your next media powerhouse.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Google,
Yahoo, And MSN To Vie For MySpace
 By
Doug Caverly
MySpace, the dominant social networking site, would like to partner with one of
the Web's leading search engine companies. So said Peter Chermin, the chief operating
officer of News Corp., which owns MySpace.
According to Chermin, the popular site, which has about 38 million members, will "auction off our search business to one of the three biggest, Google, Yahoo and MSN, and see the best we can get." This news created slight confusion in some quarters.
There were already rumors that MySpace intended to partner with either Google or Microsoft. This seemed to imply that the social networking site was turning away from Yahoo, which, to all appearances, is the current search provider. But although searches on MySpace do yield results from Yahoo, it is apparently another, separate, partner that is reselling Yahoo results to MySpace, and not the search engine company itself.
Investors didn't seem overjoyed about the announcement, as Class A shares of News Corp. stock fell 20 cents shortly thereafter. News Corp. has been gaining for the year, however. The media company, which is controlled by Rupert Murdoch, purchased MySpace last year for $580 million.
Ross Levinsohn, president of the group, said the company hopes to make an agreement with a search engine provider within the next two months. The number of search queries on MySpace is nothing compared to those of the leading search engine, Google - 43 million searches in April vs. 2.9 billion - but it's nothing to sneeze at, either.
Cutting out the middleman and making a direct deal with a search engine provider should be a good move for MySpace. Of course, it remains to be seen which provider they'll partner with, and what sort of agreement the companies will reach.
About
the Author:
Doug is a staff writer for WebProNews covering technology and business. |
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Fixing A Potential Client Mistake
Pop quiz: What do you do when you've had a web client for a number of years -
years in which you've conducted your webmaster and optimization tasks in a successful
manner - and they entertain another SEO company that seems to be giving them bad
advise? How do you get your message through without coming across as "sore
loser"? Or should you even try to relay this information and let the client
(one you still perform webmaster duties for) find out the error of their ways?
Let us know what you think at WebProWorld.
|| Chris||
Site
Refurbishment
The National Rheumatoid Arthritis Society have been clients of ours for some years now and during that time we have managed to achieve considerable success in terms of SE ranking and continuously increasing visitor numbers. Recently they have engaged a company to design and host a new site based on a CM system which is now running for a week or so.
Prior to completing the new site I made some recommendations with regards to dynamic
URLs / pages in order to make it more friendly to SE spiders. It seems that the
company completely ignored anything I said and it subsequently turned out that
they also claim to perform successful SEO on their sites.
I'm not really worried about them poaching this client when it comes to SEO as
they again paid me for six months in advance to carry out the required work. However,
I would like some third party advice I can show them to make it clear that I'm
not suffering from professional jealousy but simply trying advise them how to
regain the positions they were enjoying before.
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WebPro Question: |
Is Google dancing? I have noticed some big changes in Google ranking over the
past 48 hours. Sites up and down in the top 10, some disappearing completely and
then back again several hours later?
- kimbecker1
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