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Google
Blows Up Earth
The Google Earth and Maps teams must have been on the verge of bursting into data
stream rivers until they finally popped this morning, unloading a mess of new
functionality onto the world. We had to mask our digital footprint with wading
boots to fish out the most relevant to our readers: Google Maps for Enterprise.
Om Malik Leaves Business 2.0 to Go Solo
Business 2.0 journalist/blogger Om Malik is reportedly quitting Business 2.0 and going solo.
JupiterResearch
SEM Survey: Brand is King
JupiterResearch has released their "US SEM Executive Survey 2006? reporting
that 40 percent of search marketers spent at least $500,000 on search in 2005,
compared to 12 percent in 2004.
Email
Digest: All In a Day's Spam
One thing you can say about spam: it rescues us from turning to the Reader's Digest
for humorous modern office anecdotes. Sure, it accounts for up to a 12.5 percent
loss of productivity...
Over-50
Crowd Increases Online Spending
The online economy has discovered a valuable demographic: old folks. This group
has more disposable income than any other, and data suggests the individuals comprising
it are becoming much more comfortable with the Internet.
eBay
To Implement Keyword Advertising
According to eBay chief strategy officer Michael van Swaaij, the online auction
site is going to adopt a tactic used by Google and Yahoo. eBay, Swaaij said, will
let affiliated websites feature contextual ads...
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Tuesday June 13, 2006 |
eBay made another flurry of announcements this week, this time about four APIs announced during the eBay Developers Conference. The APIs follow the current mashup meme, allowing webmasters and developers to incorporate eBay listings and collect referral fees.
Editor's Note: eBay has introduced a number of APIs, making it possible for developers to collect revenue from leveraged eBay listings. Is this something you could make useful? Share your thoughts at WebProWorld.
 The
eBay Developers Conference meets annually to highlight affiliate opportunities
in commerce, communications and Web integration, covering topics like blogs and
wikis, AJAX, XUL, and tagging.
This year's conference offered ways to create widgets for more targeted eBay Web
presence, including soon to be launched eBay Express, a website still in preview
mode, an online store that works more like a traditional retail store than an
auction (no bidding).
eBay Express Search API: Greg Isaacs, director of eBay Developers Program, points to Verizon's Superpages.com to illustrate how this API can be utilized. Do a search for [iPod] in the shopping section of the site, and a tab will appear presenting eBay listings for that item. Verizon receives a share (40-70%) of transactions completed at eBay that originate with clicks from the site.
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eBay Express Shopping Cart API: This API allows developers that list eBay items on websites to add a shopping cart that users can fill directly from eBay.com, without having to go to the eBay listing directly.
eBay Product Info API: This one allows developers to create a clarification mechanism first and then incorporate product reviews and descriptions websites. A search for [Harry Potter] for example will prompt the user to specify whether they mean the book or movie. Clicking on one of the choices brings up information about the movie and a link to where it can be bought.
Contextual Keywords API beta: Allows affiliates to add HTML to a website or blog that will scan content and display listings based on it. If eBay scans the word "cars," for example, cars available to eBay users will be listed on the site.
The APIs are open and customizable to make them unique to a developer's needs.
"The eBay portfolio of businesses offers a powerful combination of commerce, payments, and communication tools for the new generation of developers and entrepreneurs," said Isaacs.
eBay is also expected to announce today the details about how it plans to incorporate Skype into its auction site for a click-to-call service. Newsweek reported Sunday that Skype links will be added in a few categories that includes cars, real estate and diamond rings.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
Search
Patents Of The Week
 By
Doug Caverly
In the latest round of search patents, Microsoft came out ahead - the software
company was granted four. IBM and Yahoo snagged two patents each, and the U.S.
Patent and Trademark Office saw fit to allow Google one new patent.
The sole patent granted to Google this week is intended to speed up searches. It follows a number of recent patents involving search integration with mobile devices and languages that don't utilize alphabetical characters, however, so the leading search engine company isn't resting on its laurels.
One of IBM's patents involves technology that would weed out certain search results. Titled "Administration of search results," it allows users to exclude specific pages, as well as pages linking to or from the original address. The other patent was for "System, method, and service for using a focused random walk to produce samples on a topic from a collection of hyper-linked pages."
The two patents granted to Yahoo deal with the categorization of concepts and building taxonomies of those concepts. The titles are fairly descriptive of their intended purposes: "Automatic generation of taxonomies for categorizing queries and search query processing using taxonomies" and "Search processing with automatic categorization of queries." These link with a number of patents Yahoo has received lately, all relating to searches as based on concept units.
Microsoft also got a patent related to search concepts. Another one of its patents was called "System and method for customization of search results." This technology would allow users to choose what sort of information would appear on the search engine's results page. Microsoft's other patents this week were for a "System and method for video browsing using a cluster index," and "Block importance analysis to enhance browsing of web page search results."
About
the Author:
Doug is a staff writer for WebProNews covering technology and business. |
|
World Cup Interferes With International Search Traffic
Perhaps FIFA has the right idea for toppling the seemingly unstoppable search
industry: hold an event every four years that captures the audience attention
so completely they forget about all things search. Apparently, this is going on
as we speak in the United Kingdom. According to a post by one of our longtime
members, search traffic was reduced by 35% during the previous weekend. The reason
for this decline? The blame seems to lie at the feet of the World Cup, which is
currently taking place in Germany. What other events are there making such an
impact on search traffic? Let us know what you think.
|| Chris||
World
Cup Lowers UK Search Activity
I've just finished analysing search activity for Saturday 10th June and compared it with the week previously. The 10th was the day England played Paraguay in the World Cup. Approximately 30 million watched the event on UK TV.
Across 12 campaigns, 10 showed a decline in search activity - on average 35%.
1 campaign showed a small gain of 6% and 1 a 26% gain. The only campaign to show
a significant rise was for Montenegro
Property. Serbia and Montenegro were due to play Holland the following day
and the fixture may have led to people searching for one of Europe's least known
countries.
This is the first World Cup of the search engine era. The World Cup should be
great for companies selling canned beer, barbecue equipment, LCD TVs and of course
those ubiquitous flags for putting on cars. But for many market categories - travel
(except to Germany), clothes, furniture, real estate - the World Cup represents
a real downturn.
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WebPro Question: |
I think Google recommends that you don't have more than about 100 links on a page
(if I remember right) but has anyone got experience of putting say 1000 links
on a home page?
- jaldridge
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