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Are
Desktop PCs on Life Support?
Whether you call it evolution or intelligent design, the desktop PC, as we currently
know it, may be headed to join T.Rex, the dodo and rotary dial phones.
AdWords
Editor Beta Opens To All
Google continues an active week of product releases and updates by making its
AdWords Editor available to anyone who wants to download a copy.
Craigslist
Blocked By Cox Interactive
In case anyone may be wondering what a world without network neutrality may look
like, it could resemble the "Server Not Found" pages seen by Cox Interactive
customers trying to access the Craigslist classifieds site.
Search
Marketing Grabs More Customers
Many businesses are missing out on a great opportunity to use an innovative method
of 21st century advertising. Search marketing is out there and it's being underused
for promotion.
Microsoft
Decides Vista is Funny
Microsoft has decided to use comedy to promote their new Vista OS. Many people
are probably making their own jokes right now after reading that headline and
recalling some of their own experiences with Microsoft's products.
Web
Search to Sale Tracked by New Product
The research firm comScore Networks will offer a product that will measure "consumer
behavior from an initial Web search to subsequent conversions", according
to ClickZNews.
MacBook
Overheating? This May Be Why
Despite the complicated design and operation of computers and applications, sometimes
things go wrong for the simplest- and dumbest -of reasons. A piece of plastic
may be causing your MacBook to overheat.
The
Saving Grace Of Offsite Data Backup
In the words of Johann Wolfgang von Goethe, "Precaution is better than cure."
In a situation involving the loss of data, where a "cure" may be impossible,
this phrase becomes even more true. Many businesses have taken this aphorism to
heart, and are careful to back up their data. And perhaps just as importantly
- they're backing it up offsite.
Ask
For A Weather Report
The Smart Answer Geeks at Ask.com know there is more to the weather than just
the temperature and the amount of cloud cover floating around on a given day.
Google
Ships Video Mac Player
The universal binary provided by Google for the Mac version of its video player
means it will run on both the PowerPC and Intel-based Mac computers.
Google
Click Fraud Settlement Questioned
An attorney for plaintiffs in a California click fraud case against Google has
submitted a lengthy list of complaints about Google's Arkansas settlement to the
search engine and asked that they meet about problems perceived with that settlement.
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 | | Thursday June 8, 2006 |
WinHelp documentation does not create itself, especially out of around 80 assorted
manuals; for one business, WebWorks
ePublisher Pro for Word took that material and seamlessly assembled
it into the format they needed.
Editor's Note: If you could do so today, how many of
your Microsoft Word documents would you convert to another format to benefit your
online business? Go ahead and convert our readers at WebProWorld.
Writing about technology and technical writing occupy two separate wings of the
writing world. There is a certain freedom with writing about technology, even
as its readers expect accuracy in the details.
Technical
writing, that's all about details. Some technical documentation may be for
software, or heavy mechanical tools, or biomedical devices. As many firms migrate
from printed documentation to electronic versions, the translation has to be precise.
Errors could be fatal.
 Users
of Quadralay's WebWorks
ePublisher Pro for Word benefit from the product's ability to move content
from various formats into other presentations. We found out more about this from
Doris Holloway, who works in Software Documentation Services for Jacksonville-based
Fidelity National Information Services.
She described how her firm switched away from a different product to WebWorks about two years ago. The company had a vast library of documents in Microsoft Word formats that they needed to convert to WinHelp.
WebWorks supports WinHelp and other help systems. Holloway said WebWorks
met their needs well, and continues to do with other projects. Her company
works continuously at releasing documentation on a monthly basis with WebWorks'
help.
One project Holloway cited, an 80 manual collection of documentation for a mortgage-servicing client, required a transition from its legacy format to WinHelp. Through the use of WebWorks her group completed the change without difficulty.
Easily Create Online Help. And Online Anything Else.
Free 20-Day Trial - Click Here |
|
Our readers likely spend more time crafting documents for the Web than for help
systems. Publishers can use Word to create documents as they always have. When
it is time to repurpose that content for their websites, or render it as a PDF
or XML document, WebWorks will be able to do so.
We see a potential benefit
for WebWorks for the small to medium business market, particularly for firms with
a local scope of interest that may not have ventured to the Web yet. We know the
big Internet companies, Google, Yahoo, and Microsoft, all have designs on the
local search market.
Microsoft CEO Steve Ballmer confirmed to us that their AdCenter service and its supporting staff wants to bring in a high volume of smaller clients to their self-service search advertising product.
 Yahoo
and Google
each have made efforts to increase awareness of their search marketing products,
and their services, for local businesses. Those local companies that have been
in business likely use Microsoft Office if for no other reason than to have Excel.
But many of them probably have turned to Word to create documents of all kinds for their businesses. Those entrepreneurs have a passing familiarity with Word, and would likely see it as a tool to assist with their Web aspirations.
That is where WebWorks can have
an impact. A business with product sales literature and documented
instructions all in Word could use WebWorks to export the sales information to
the Web, and instructions to PDF files.
Each type of document flows online and becomes usable on a website by its visitors. This looks like the way WebWorks can make the Web work for the growing local business online market.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
|
Today or Friday, the House of Representatives will be debating and voting on proposed
Net Neutrality amendments to the Communications Opportunity, Promotion, and Enhancement
Act of 2006, a bill that will grant sweeping powers to telecommunications and
cable companies to set up a tollbooth Internet.
Rep. Joe Barton (R-TX), who chairs the Committee on Energy and Commerce, has pushed to pass the bill as-is, without any type of legislative guarantee to bar telco and cable giants from charging fees to the highest bidder for faster delivery of content. Rep. Barton has repeatedly tried to block Net Neutrality legislation and has vowed to continue to do so, arguing from the pockets of his contributors.
Net Neutrality advocates charge this policy would be discriminatory, effectively blocking small businesses and individual content providers from providing services on the same level as large corporations. In addition, the COPE Act sets up a situation where network operators would be able to block, restrict, or slow consumer access to unapproved sites.
Verizon has publicly vowed to uphold Net Neutrality principles in tact as it continues
to lobby against legislation (and to ensure that agreed-to principles required
as conditions set by the FCC during its merger with MCI would sunset
after 30 months). Verizon, though, isn't the only one that seems to be employing
slick (but thin) public rhetoric to gain sympathy for its cause.
All of them have similar methods of misinformation: one involves incorporating messages on green federal paper for distribution in Congress; and the other involves finding those who've never heard the phrase "Net Neutrality" to make them aware of the big corporation and government conspiracy to raise access fees and end the Internet as we know it.
Read
the Full Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
Indexing Older Content
What do you do when you've changed a site over, improved its functionality, and
generally optimized the site for the better and Google and other engines are showing
the site's older pages? As an added kicker, these older pages are showing up in
Google's supplemental results... an area many try to avoid, apparently (on top
of that, the current webmaster doesn't have access to the older pages). So what
do you do? 301 redirects? Resubmitting your catalog to Froogle (an ecommerce site)?
What other tips and ideas can you come up with? Let us know at WebProWorld.
|| Chris||
Google
Indexing Old Site
I am working on the SEO for http://www.kc-inks.co.uk.
The redesigned site has been live for about 9 months. I was doing a site:www.kc-inks.co.uk
search, and found that Google is indexing only the index page of the site, and
as supplemental results, it's listing all the old .asp pages, which no longer
exist.
The site content is all database driven, so there are no hard links to follow,
and I was wondering if Google (and Yahoo, for that matter) cannot follow the database
driven links from the front page.
Can anyone shed some light on this for me, please?
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WebPro Question: |
Paid placement advertising versus PPC listings. Which works best for you?
- dougadam
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