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Make
A Date With The AdSense Calendar
Google's AdSense Calendar can be integrated with the Google Calendar to keep AdSense
users informed of events related to the service.
Microsoft
Execs Bash Sony
Microsoft has fired another shot in its ongoing battle with Sony and the upcoming
Playstation 3. Xbox UK boss Neil Thompson and Europe boss Chris Lewis made comments
in an interview attacking...
Dell
Premiers New Model
Yesterday, in Los Angeles, Dell premiered its brand-new XPS models. The sleek
looking machines can be ordered starting today, according to ign.com.
Microsoft:
Two Heads Are Better Than One
The position of former Microsoft Office chief Steven Sinofsky has been replaced.
It's apparently going to take two people, though, to take over his old job. Kurt
DelBene and Antoine Leblond were tapped...
D
Is For Deleted Cookie
The Interactive Advertising Bureau (IAB) conducted research into third-party cookies
and discovered about 12 percent of Internet users routinely reject those cookies
from being accepted.
Chinese
Journalists Supported On Yahoo Video
The new video service from Yahoo now matches competitors YouTube and Google Video
in permitting users to upload videos to the service for sharing with others; two
videos that made it to the system may be a bit embarrassing to Yahoo.
Microsoft
Funding Academic Search Projects
A dozen winners of Microsoft's Live Labs Search request for proposals will share
$500,000 in funding for their work in Accelerating Search in Academic Research.
Technorati
Gets Small With Pingerati
Microformat content may now be searched with Technorati's latest service; also,
the company's Pingerati microformat ping distributor has been put into place.
Low-Cost
Web Site Analytics Services
You can't swing a mouse without hitting a Web site these days. In fact, if Andy
Warhol were alive today, he probably would have said, "In the future, everyone
will be famous for fifteen hits."
Google
Likes To Tweak In Threes
Google announced a hat trick of small enhancements to previously existing services.
Google Toolbar can now help you remember that long lost favorite website and Gmail
can let you sass emailers in a number of different languages.
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Friday June 2, 2006 |
It's no secret any more that as broadband becomes more prevalent in the home, the demand for video content has spiked. An interesting new service called ClipSyndicate, which launched in Beta in April, offers web publishers a way to edit and add video news clips to websites and email newsletters, and monetize them in two ways.
Editor's Note: A syndication service like ClipSyndicate opens
up the world of broadcast news to channels previously restricted to a very select
group of channels. Is this a service you'll take advantage of? Do you have any
tips or ideas about to maximize its potential? Discuss in SyndicationPro.
The leadership at ClipSyndicate's creator, Critical
Mention Inc., already has an impressive pedigree. The founder and CEO is Sean
Morgan, who sold text news syndication service Screamingmedia to CBS Marketwatch
for over $100 million a short time after it went public in August 2000.
Vice president of sales Jim Pavoldi promises that ClipSyndicate will do for video news syndication what Screamingmedia did for text news. Touting it as a "one stop shop" for publishers to search for and publish timely and relevant rich media from broadcasters like Bloomberg, Clear Channel Television, and MultiVu, as well as the four major network affiliates, the ClipSyndicate platform delivers a thumbnail, headline, and summary to client sites.
Aside from the large selection of syndicated content, the boon for this service will be its ease of use. Once signed up, webmasters search through the ClipSyndicate database on whatever topic (say "digital cable") and a lineup of thumbnails appear with the text of the broadcast surrounding the search term.
The clips (1-5 minutes each) have been processed by ClipSyndicate's voice-to-text search engine, so that the transcript of the clip is available. Publishers, as the new content owner, can cut the clip to any length and the text makes it findable by text search engines. The data stays on ClipSyndicate's database so end-users cannot take it from your website and place it on theirs.
Monetizing The Clips
EMarketer projects that video advertising will nearly triple in 2007 to $640 million, reaching $1.5 billion by the end of the decade. The ClipSyndicate service gives marketers and webmasters two ways to attract a chunk of that video spending.
First, Website publishers keep 5-10% of revenue from Critical Mention's content partners based on the number of clip views (CPM) driven from their web property. Secondly, the service allows publishers to work out third party deals with advertisers and insert banner ads on the media player and streaming video ads before clips.
Syndication satisfies the desire for content providers to increase their audience size, and web publishers can benefit from that need by becoming their own media outlet and monetizing content. ClipSyndicate acts as a media broker that brings the two together.
"As more and more video moves onto the Web, and proliferation of broadband access continues, advertisers hungry for new, more impactful ways of reaching key audiences will follow suit," said Morgan. "We believe that as the business scales up, our emphasis on aggregating vertical sites will drive some of the highest CPMs for video advertising on the Internet."
Pavoldi points to client sites like LucyTheWonderDog's Canine News Network, keeping dog lovers up to date with the latest in puppy love, and TMC.net, who recently added video three video channels focused on subject matters like VoIP and Call Centers.
"ClipSyndicate provides broadcasters with a huge opportunity to find new markets for their previously broadcast assets," said Sean Morgan. "We are offering broadcasters the means to reach vertical markets, generate new revenue streams and extend their brand to the long tail of the Internet, previously inaccessible to them."
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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More than a year has passed since Google introduced NoFollow - a tag intended
to reduce comment spam on blogs. Unfortunately, NoFollow has had very little effect
on spam, and it seems to be dissuading some people from providing genuine comments.
Editor's Note: Well, it seems nofollow didn't work like they
wanted. Apparently, the link property designed to reduce link and comment did
not succeed like expected. Discuss nofollow's failure and what else can be done
at WebProWorld.
NoFollow attributes are essentially a way for site authors to mark links as something to be ignored. Search engines would then disregard the links, and not boost the linked pages' rankings. This would, in theory, deter spammers, who spread comments indiscriminately in the hopes of promoting their own sites. But automated spamming is very inexpensive, and there are still quite a few sites that don't use NoFollow and that can thereby "reward" spammers. Because of this, the NoFollow deterrent hasn't proven strong enough, and comment spam is still widespread.
NoFollow is also having an effect on legitimate posts. Since there is often nothing to gain from commenting (in terms of PageRank), some people have become much less willing to leave comments on the blogs of others. This isn't a universal problem - as Robert Oschler noted on Jeremy Zawodny's blog about the issue, "You put out a post and in less than one hour you have 15 comments, and you say commenting has slowed down since NOFOLLOW?"
As Dylan Tweney points out, commenting on a person's blog amounts to "participating in a discussion, contributing to the content on [a] site, and generally enhancing the value of the conversational Web." Whether or not it boosts PageRank in some small way shouldn't be the primary concern.
NoFollow might not have worked out as Google planned, and perhaps, since it seems universal adoption is unlikely, we would be better off without the tag. There's no point in changing your behavior as an individual because of it, though. Comment on a blog if you want to, keep quiet (or keep your fingers still) if you don't.
About
the Author:
Doug is a staff writer for WebProNews covering technology and business. |
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Defining Relevance
The topicp of site relevance has been discussed quite thoroughly as the popularity
of the search industry continues its atmospheric climb. Most of us know what's
relevant when it comes to search engine results, but that's because experienced
web users have been conditioned to recognize doorway pages and content theives
who exist for the sole purpose of generating ad clicks. However, the opinions
of the experienced users are not the only ones that matter. What about new users?
How would they define relevance? We have a good conversation brewing over this
subject, so please join us.
|| Chris||
 |
Cost Effective Website and Network Monitoring
IPCheck
Server Monitor - Free
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Relevance
- Do You Have a Relevant Website?
What does it mean to have a relevant website?
Every webmaster will say that their website is relevant. But they never say to what while that is a very important factor. Relevance is something that doesn't exist by it self. Relevance is a comparison rather than a stand alone factor.
When a webmaster complains that his "relevant" website is not ranking high enough,
he is simply having a difference of opinion with the search engine in question.
A difference of opinion! A difference of opinion, because relevance can be decided
on only through opinions. It is 100% subjective and totally not objective.
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WebPro Question: |
What do you think about this network of regional sites in the following example.
It's a network of stores serving each region. Do you think it will incur a penalty
from Google?
- shogunner
Comment
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