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Microsoft
May Limit Employees' Admin Rights
Due to one of the new features in Windows Vista, many Microsoft employees may
have their administrative privileges taken away. Most of the people employed by
the software giant currently have full admin rights on their desktop PCs, but
this is unusual state of affairs for a corporation.
Poll
Shows Citizens Want More Online Protection
The Cyber Security Industry Alliance (CSIA) has released the results of its survey
dedicated to measuring the public's confidence in the security of the nation's
digital infrastructure. Results of the nationwide survey of 1,150 adults by Pineda
Consulting demonstrate for the first time that Americans' lack of confidence...
Sponsored
Links More 'Risky' Than Organic
Sponsored links are two to four times as likely as organic links to lead a searcher
to a "risky" or "dangerous" website, according to McAfee's
Site Advisor researchers Ben Edelman and Hannah Rosenbaum.
MSN
Spaces Tops In Blogs
Microsoft noted how its MSN Spaces blogging service drew more than 100 million
visitors in April, and that does not even include its 20 million unique visitors
in China.
Google
To Shut Down Orkut Bad Apples
Google agreed to the Brazilian government's request to shut down a list of Orkut
communities reported to violate Brazilian laws regarding violence, human rights,
and other criminal activities.
YouTube
Is King of Online Video
Online video sites have a long way to go if they want to catch up with YouTube.
You might say that it has become the Google of online video, even if Google has
its own video service. Hitwise says that as of the end of last week, YouTube controlled
43 percent...
Microsoft
Tells Word Users to Play It Safe
In this ever-changing world in which we live in, sometimes it's comforting to
know that some things never seem to change. Puppies are still cute, Paul McCartney
keeps making music and Microsoft has discovered another huge security flaw...
Microsoft
to Unveil Office 2007 Beta 2
Office 2007 is still a work in progress. The interface is a mix of new toolbars
and boring old dialog boxes. But Microsoft has made a number of changes since
beta 1. Perhaps the finished product...
MySpace
Searches Down Under, Finds Google
While News Corp.-owned MySpace.com courts major search engines to expand its advertising
offerings through search marketing, it is also looking to expand its Australian
base to better target its 800,000 Aussie members.
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Thursday May 25, 2006 |
EBay and Yahoo dropped an announcement bomb early this morning saying that the two Internet giants have agreed to combine their efforts on a number of projects. By 2007, expect an increase in eBay search results on Yahoo!, an increase of contextual text and graphical ads on eBay, PayPal to power Yahoo! Wallet, a co-branded eBay Toolbar, and click-to-call advertising using Yahoo! Messenger with Voice and Skype.
Editor's Note: Yahoo and eBay's arrangement could have a huge impact on e-commerce. How do you plan to implement it into your strategy? Do you think it will have a negative effect on Google's search advertising share? Or is Google command of the market strong enough to withstand two other giants conspiring against it? Discuss in WebProWorld.
 Hang
on. I think I've got some announcement shrapnel in my leg.
The partnership, which only affects U.S. clients, is thought to be an affront toward Yahoo!'s chief rival in Google, who until recently wasn't considered a threat to eBay. With the arrival of Google Base and a rumored online payment system in the works, eBay has now responded with precision force through its Yahoo! alliance.
The deal will also have a large impact on Yahoo!'s bottom line as the exclusive implementation of PayPal as its third-party payment provider will likely lower the search company's costs in payment processing.
More important to the advertiser and online sellers is the robust mesh of options now available to them through pay-per-call, the increased seller presence though auction listings in organic Yahoo! search results, and delivery of contextual ads on eBay listings.
" This will include testing some sponsored search ads for complementary products and services," said Bill Cobb, president of eBay North America. "For example, a buyer searching for a hair dryer might be presented with sponsored search ads for related items like shampoo or hair brushes. To be clear, we will not place ads on view item pages."
Admitting that eBay's advertising infrastructure "is not as robust as it could be," Cobb said the online auctioneer would be working with Yahoo! to improve its keyword ad program. Part of this involves Yahoo! accepting more keyword purchases from eBay.com to boost eBay's inclusion in sponsored search results.
"These efforts will mean that Yahoo!'s millions of users will have more access to eBay listings, and eBay.com sellers should benefit from increased traffic to the site," said Cobb.
This summer the duo will be testing ad placements at the bottom of empty search results pages that return no matches for queried items. If, for example, a buyer is looking for a particular vintage G.I. Joe action figure, but no listings for the doll are found, ads will appear related to the query instead.
The inclusion of Skype with Yahoo! Messenger creates another targeted opportunity for advertisers as the combination will be a catalyst for pay-per-call advertising where links included in ads allow the searcher to call a merchant directly. All changes will be gradually implemented for the rest of 2006, to be fully realized in 2007.
"Our consumers will benefit from the combination of Yahoo! and eBay's leading technology and services, providing them with one of the best online experiences," said Yahoo! Chief Executive Officer Terry Semel.
News of the massive collaboration effort sent early morning trading into an upswing for the two companies. At 10:30 this morning, Yahoo! shares were up nearly three percent while eBay jumped seven percent. At the same time, Google dropped by 1.27 percent.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Forget about the page procuring prowess of Google or Technorati's blog search
boom, what the Internet needs most is a way to discover, index, and deliver relevant
human conversations to searchers.
Microsoft's Visual Studio maven Josh Ledgard blogged about what he called "the race for conversation search." Ledgard knows what conversation search isn't today:
I'm not talking about a link ranked blog search. I'm not talking about Usenet search. I'm also not asking for a general web search. I'm talking about doing for human conversations across the internet what services like Froogle do for shopping.
Let me listen in to, learn from, and absorb every IRC chat, blog entry, forum post, and newsgroup thread, and wiki article, that's publicly accessible on the internet and that I participate in privately. How would this be different from a standard web search or blog searches of today?
Conversation search may already exist. But one won't find it available as a search box on a clean white web page bearing a friendly "submit query" type of button. At least, not publicly.
We have written before about how companies like Factiva and Umbria offer corporate-level solutions to tracking online discussions, and how they are utilized. Those companies, and we'll likely hear about others, do delve into message boards and blog posts along with whatever websites may mention a corporate client.
Read
the Full Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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How Important Are Site Descriptions?
A site's meta description and title tags can be some of the most important on-page
identifiers available. Displaying an accurate descriptor can be crucial when it
comes to attracting visitors and potential buyers. With that in mind, most savvy
webmasters work diligently on coming up with effective titles and descriptions,
which brings us to the issue at hand:
How would you like all that work to be thrown out the window in favor of different
description provided by the DMOZ/ODP directory, a common resource for search engines?
Would you prefer a DMOZ description or one of your own? Well, MSN Search has heard
these complaints and adjusted their policy allowing webmasters to reject the DMOZ
description in favor of their own. Take a look at incrediblehelp's post below
and let us know which method of description listing you prefer.
|| Chris||
Don't
Like DMOZ Snippets?
From the MSN Blog: Opting
Out of Open Directory Listings for Webmasters
Quote:
What has bothered the webmasters previously is that when search engines preferred
search result descriptions from dmoz.org, they did not empower webmasters to opt-out
of those descriptions. This can be especially annoying if the descriptions from
dmoz.org are outdated, or just plain inaccurate.
So what we did was introduce a new option at the page level - a robots meta tag
– that tells the MSN search bot not to use the DMOZ site snippet. This is something
that only can be done at Web page level, by a webmaster, and is not done as part
of the robot.txt file.
Jeeez, finally a search engine does something that makes sense for us out there.
A couple of "I wonders":
I wonder if other search engines will follow, I wonder how using this or not using
this tag will effect the algo rating in MSN, Will using this tag effect your ranking
in other search engines? |
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