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Ad
Sales Are Changing
The new media are having an effect on the advertising revenue of major networks,
and it's not something the networks view as "good." The upfront market,
in particular, faces decreased growth...
Topix.net
Inks AP Deal
Topix sales and marketing VP Chris Tolles disclosed the agreement with the Associated
Press to help connect users to topical stories.
Microsoft
Tells Workers to Take Unpaid Vacation
More than 1,000 software development and testing contract workers were told by
Microsoft to take seven unpaid business days off to lower this quarter's costs,
according to Reuters.
Genericide
Watch: Is Google At Risk?
It's much too late, if those in charge of protecting Google's brand are honest,
to extract "to google" from the English language (a googlectomy?). But
perhaps Google has conquered the feared genericide of its trademark...
Illinois
General Assembly Chooses Google
Another branch of the U.S. government-more like a small twig, really-has chosen
its side in the never-ending fight between Google and Microsoft.
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Tuesday May 23, 2006 |
The click-to-play video advertisements go on sale beginning today, and will be available to advertisers in the US, Canada, and Japan at launch. Visitors to sites in Google's network of AdWords publishers will have complete control over the video ad experience...
Editor's Note: First came text ads, then images, Flash, and
now full video. Will Google's latest ad offering benefit the site you publish?
Let us know at WebProWorld.
 ...Google's
AdWords team announced
in its blog. Only a static image will be loaded upon reaching a page containing
a video ad.
Once started, users can advance the video, pause it, and adjust the volume of the playback. As with other Google ad formats, users can click through it to the advertiser's website.
Google sees the product as one that can be used by smaller advertisers as well as powerful brand names. "This feature makes video ads much more accessible to all advertisers," the post said.
More details emerged from the Video Ads team in the post:
First, as with all AdWords ad formats, video ads will compete for placement on sites in the Google content network with other text, Flash and image ads -- and, as with our other image ad placements, you can choose to bid on a CPC or CPM basis.
Second, these ads will be supported by both site- and keyword-targeted campaigns. You can choose to serve your video ad on a specific site or on pages in our content network that relate to your product or service. As always, you have the ability to geo-target your video ads internationally, nationally, or locally.
Even though any size advertiser can participate in the program, it is likely Google hopes to attract the brand names to video ads. The expansion of broadband Internet access in the US has taken place primarily to households with higher income and more education, which would be an attractive audience to advertisers.
The targeting features Google provides for ads will permit them to be targeted to specific sites or related pages within the publisher network. Younger age groups have been turning more to the Internet than television. The potential of putting ads in front of that demographic may be an aphrodisiac to marketers.
Video ads will cost more than the unobtrusive text ads that helped Google build its multi-billion dollar business. The company derives about 99 percent of its revenue from online advertising, and reported numbers in its recent earnings announcement that easily bested analyst estimates.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Is
Your In-House SEM Team On The Verge Of Burnout?
 By
Mr. Frog
When SEMPO (the Search Engine Marketing Professional Organization) conducted its annual "State of Search" report in late 2005, it found that just about two-thirds of respondents planned to manage their SEM efforts in-house in 2006, rather than outsourcing the task to an agency.
Given this strongly-expressed preference for in-house management of Search, several industry pundits speculated that SEM agencies faced a diminished future.
But a report by Jupiter Research whose results were published last week suggests that there are some serious problems facing in-house SEM teams in Corporate America, the most serious being that an amazingly large share of people doing in-house SEM work share these duties with other job functions - up to five of them!
What kind of job functions overlap with those of in-house SEM professionals? Well, they vary widely, and include Web site design (58 percent), E-mail advertising (57 percent), Marketing Communications (49 percent), Market Research (44 percent), and Banner Advertising (38 percent). A few unlucky souls even shared PPC campaign management duties with Print, Radio and Outdoor advertising responsibilities!
These findings are a recipe for two really bad things. The first is employee burnout.
The more hats these people have to wear, the more they're likely to be experiencing
burnout, which can cause all kinds of nasty things to afflict their companies,
including loss of internal expertise, high retraining expenses, and low morale.
The second is Search campaigns that under-perform because the people who run them
don't have the time, the focus, or the training to run them properly.
Read
the Full Article
About
the Author:
Mr. Frog is a leading Search industry visionary. Mr. Frog is a member of the Did-it Search Marketing team which accompanies him to most major
marketing conferences.
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Can MSN Out-Google Google?
Since I've been covering the search engine industry, Google has completely solidified
itself as the search engine of choice. In fact, the term "Google" is
now part of the every day vernacular being used as a verb meaning to search something
(obviously). However, another theme has run concurrently with Google's rise to
power: which engine would step up and challenge the folks from Mountain View.
For the last couple of years Yahoo has been the favorite choice of pundits as
being able to put a dent in Google's marketshare, because of Yahoo's strength
as a portal. However, in the last few months, Yahoo has been replaced by a more
vocal and combative Microsoft team determined to defeat Google at their own game,
a task that will be much, much easier to talk about than to actually do.
Check out our spotlight post below discussing this very topic and share your thoughts
with us. Does Google face heavy competition from MSN or is this just posturing
on the part of the Redmond crew?
|| Chris||
Will
The New MSN Eat Into Google?
I am wondering if the new search on MSN will start to eat away at google? I realize
google is still the preferred choice of most web savvy searchers, but google is
getting so big. I think that MSN and possibly Yahoo may start to put a dent into
Googles user base.
I for one have been using MSN more and more lately as the returns seem to be much
cleaner and less spammy...... at least that is my opinon for what it is worth.
In fact, I am starting to optimize some of my websites for MSN rather than google
as it seems to payoff quicker.... I may get fewer hits, but I get them much sooner.
What do you think?? |
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WebPro Question: |
Does anyone have any feedback on searchenginedesign.com or any other SEO companies?
- dspeciale
Comment
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