Google Domains Not Catching Fire


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Friday May 19, 2006

Beyond the vaunted minimalist Google home page, the next nineteen Google domains barely account for 20 percent of visits to all things ending in Google.com.

Editor's Note: While the Google.com domain is performing as strong as ever, a lot of their other domains, reserved for services like Gmail are not seeing as much traffic. Tell your thoughts about Google's lack of secondary performance at WebProWorld.

Everyone knows Google is a popular online starting point. Bill Tancer at website intelligence firm Hitwise illustrated this in a recent blog post he made about the popularity of the top 20 Google domains.

In ranking 20 Google domains by market share, Tancer noted that for the period researched, the week ending May 13th, "the collection of Google properties continue to grow, in total, accounting for 4.3% of all Internet visits."

The majority of those visits, nearly 80 percent, headed to Google's main page, which attracts visitors like Disney World attracts tourists. The closest any other Google domain comes, 9.54 percent, is Google Image Search. Gmail, or Google Mail for our UK friends, brings in 5.51 percent of visits to Google domains.

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After that, the numbers drop off the table. Google News is the only other domain with a full percentage point of visits, at 1.49 percent. Google Maps brings in 0.82 percent by Hitwise's numbers.

The newly-launched Google Finance has not fared well according to Tancer:

Google Finance currently ranks 39th in the Business & Finance - Business Information category, with 0.29% market share of visits to the category, Yahoo! Finance in contrast, ranks #1 in the same category with 35.6% of market share

In fairness, Yahoo has a lengthy head start in the finance category. They'll enhance that with their launching-soon Yahoo Finance Badges, which we reported on as they debuted at the Syndicate Conference.

Om Malik observed on his GigaOm blog that he felt "some of the newer offerings weren't really sticking to the wall." Turns out he was right, and he speculated on why that could be happening:

At the recent Google Press Day, I was intrigued by the continuous chanting of the "focus on search" and back to the basics of 70% mantra by the senior Google executives. I wondered to myself, well perhaps, a little fear of the big brother up north is making them circle the wagons a little.

Of course, Malik is referencing Microsoft as the primal growl instilling The Fear into Google, and he makes an excellent point in doing so.

We suggested another company needs to pay attention to The Fear, even if their CEO would rather not hear it.

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David is a staff writer for WebProNews covering technology and business.

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Google is in early talks to make Internet search capabilities available to Chinese mobile phone users. There have been two meetings between the CEOs of China Mobile and Google to discuss the possibility, according to a China Mobile spokeswoman.

Google once dominated the Chinese search market, but has now fallen far behind Baidu.com, in which Google owns a minority stake. Together, though, the two companies control about 90 percent of the Chinese search market.

China Mobile is a mainstay, as well. It is the country's largest mobile operator, with about 261 million subscribers. And its subscriber base is growing rapidly, with about 4 million new subscribers every month, although the average revenue earned from each subscriber is decreasing.

With such rapid growth in the industry, Google isn't the only one looking to offer mobile Web search capabilities in China. Baidu has beaten them to the punch by teaming up with both Nokia and Intel to implement and develop the technology. But Google isn't trailing by far, having recently signed deals with Motorola and Sony Ericsson Mobile Communications.

Google has made some fairly large efforts to establish itself in China. It changed its (regional) name to Gu Ge, the only alternate name it uses in the world. It also bowed to government pressure to censor search results, for which it has received quite a lot of flak.

CEO Eric Schmidt has defended the decision, saying that the company has received no complaints about it from Chinese users. And he tried to downplay the monetary side of the deal, claiming, "China is important not for revenue, though more revenue is always good. China is important because a fifth of the world's population lives in China, and a large proportion of them will be Internet users."

Google is also hard at work in several other countries. In Japan, for example, the operator KDDI is going to add a Google search box to its EZWeb mobile Internet service.

And so the search engine giant's spread continues.

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Doug is a staff writer for WebProNews covering technology and business.

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Big Daddy's Here

Google's Big Daddy update has been the focus of many a discussion, including portions the national media. This discussion came back to the forefront recently, thanks to a recent Matt Cutts post. What are your thoughts on Google's results since the inception of Big Daddy? There's a really good discussion going on at WebProWorld over this topic and I highlighted the initial post so you folks can have a jumping off point; so come join the conversation and share your thoughts with us.

|| Chris||

Cutts Lets The "Big Daddy Cat" Out Of The Bag

Well bad analogy, but Matt definitely divulges more factual information you will find on any SEO forum in his recent blog posting called: Indexing Timeline

This very important post by Matt, discussing the Big Daddy update, Supplemental Index issues, reciprocal linking and much more.

Michael Martinez has a great synopsis of the whole thread at HR on it.

...Click to read more

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