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Good
Web Lessons From Bad Jocks
Bob Reno is a good example of how passion for a topic and a little sensationalistic
human appeal can be a solid recipe for building a website. As the founder of Badjocks.com,
Reno dedicated the site to misbehaving athletes who don't realize that posting
raunchy party photos on the Internet isn't much different than displaying them
in Times Square.
Businesses
Seek Intelligence
Newspapers used to call them "scoops", when they got inside access to
an important story before their competitors (especially the local ones). If they
were first, more people would buy the paper and profits would increase. Newspapers
are getting smaller, but many Internet businesses are growing and they operate
under the same principle.
Symantec
And McAfee Hunt Software Pirates
Symantec Corp. and McAfee Inc., long-established rivals, have joined forces to
crack down on illegal online software sales. Certain eBay sellers are the first
pirates to have been targeted by the corporations. So far, five sellers have been
named in three lawsuits.
eBay
Offers Eight Months of Free Skype Calls
eBay Tuesday announced that its VOIP client, Skype , will be offered free for
all outgoing calls made within Canada and the United States until the end of December
2006.
AdWords
For Google Base Listings
Google is encouraging users to promote products and services listed on Google
Base through its AdWords program.
Apple
vs. Apple Takes Weird BBC Bounce
On Monday, the BBC managed to interview the wrong person, live on air, over the
settlement of the Apple Records vs. Apple Computer trademark suit.
Yahoo
Analyzes Itself, And Applauds
During Yahoo's Analyst Day, company executives emphasized the unique qualities
Yahoo possesses in combination that its competitors do not.
A
Case For Podcasting Now
Here's the choice: support a medium where a company could reach an audience where
100 percent of them have an interest in the company's products, or keep tossing
money into mediums where 98 percent of the audience sees the message as an intrusion.
The
Joys Of Syn...dication
The panel for the Syndicate Conference session, "Everything you always wanted
to know about PR and Syndication but were afraid to ask," traded comments
on the tools and techniques for making syndication work in the world of public
relations.
Your
Attention May Be For Sale
Attention may be just another metric that can be assessed as one of many factors
in marketing, or the most valuable commodity a consumer owns; two notables discussed
the topic at the Syndicate Conference in New York.
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Thursday May 18, 2006 |
The close of the Syndicate Conference in New York came with Searls' keynote address, where he touched on the issue of "The Return to Producerism."
Editor's Note: With content production being one the main focal points of syndication, Doc's comments certainly hit home. Take a look at the concept of "producerism" and let us know what you think at SyndicationPro.
 Our
dynamic WebProNews duo of Rich Ord and Mike McDonald joined the attendees of Searls'
conference closing chat on producerism, the phenomenon major content companies
have enabled due to their stranglehold on homogenized content like entertainment
and news.
Searls noted how Google and Yahoo have their web search and blog searches separate. One can see Yahoo's blog search in news results, while Google has a separate site for searching blogs (although Google does include blog posts in Google Finance and Google News.)
The two companies mainly search the static web, but blogs are part of a live web. Searls described the difference, saying "the static web is about spaces and places" while "the live web is about time and people."
The live web is supplying itself with content. He commented on having time to blog as the time needed to write an email, only in the case of a blog entry one is cc'ing the world.
He also passed along a tip on becoming an "alpha blogger": say quotable stuff.
On the themes of attention and intention, a common couplet in the syndication discussion, he restated what other sessions have observed, that marketing and PR will be changed by the "attention economy" where users control the attention they pay to companies.
Searls also noted how the intention economy works backwards, in that the vendor comes to a consumer who is ready to make a purchase. "We tend to think of the customer as something that needs to be scooped up," he said.
"Branding is for cattle. Respect is for human beings. Branding was borrowed from the cattle industry by Proctor and Gamble."
He also made some predictions and comments about technology. Searls said television is dead, radio is being resurrected by the listeners, and the liveliest parts of the live web are on cellphones.
High-definition will be cheap and standard by the end of 2006, and the majority of desktops and laptops will run Linux in five years.
What the live web has done is connected people in a way that makes them a powerful influence on the economy. "Everybody is already an influencer. Now they are getting networked," said Searls.
Our take on this - TV isn't dead, and won't be because it's too dead simple to use. Radio won't change unless the FCC reverses the decisions that led to massive industry consolidation in the first place.
The cellphone 'liveliness' won't happen in the US until pricing for Internet and multimedia from wireless companies drop significantly.
As for Linux, it had five years to make bigger inroads against Microsoft as Vista development languished. It didn't happen. If Microsoft hits its projected release dates in 2007 for Vista and the new version of Office, they should maintain their market share without difficulty.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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The U.S. government will continue to keep a watchful eye on Microsoft. A ruling
by U.S. District Judge Colleen Kollar-Kotelly extends federal oversight of some
of Microsoft's business practices to November of 2009, with a possibility for
it to be maintained well beyond.
Lawyers for the government have described Microsoft's behavior as "disappointing" and "not very encouraging," and are prepared to extend government supervision of its business practices into 2012 if necessary.
Judge Kollar-Kotelly also asked the Justice Department to justify its decision in an antitrust investigation over the forthcoming Internet Explorer Web browser software. The Justice Department said it would take no action against Microsoft. At issue was how Internet Explorer would direct users towards Microsoft's own search engine, despite the overwhelming popularity of Google.
"I couldn't quite figure out how it got resolved and why it wasn't a problem," the judge said. But she seemed to accept the response of Renata Hesse, a Justice Department lawyer, who explained how easy it is for users to redirect their web browsers.
Although Microsoft has run into a number of antitrust issues, government lawyers have said the problems were "neither willful nor systematic." To resolve the issues, Microsoft is in some instances required to share its technology with competitors so that they can build compatible systems and programs. This ruling, made in 2002, has been a source of many problems for the giant. It came after an investigation by the Justice Department and the attorneys general of 17 states.
Microsoft is faced with a similar court battle overseas, where the European Commission is pressuring the company to make comparable changes and compromises.
About
the Author:
Doug is a staff writer for WebProNews covering technology and business. |
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To Use Parking Scripts Or Not
One of the qualities sure to lift a popular forum even higher is a subject with
the potential for a heated, but civilized discussion. A polarizing topic, while
being potentially treacherous, especially for forum admins, can really cause an
interactive audience to react strongly. Such is the case with the below topic,
or at least it is to me. One of our new posters delivered the following about
placing AdSense on parked domains, something Google frowns upon, in order to collect
ad payouts, a potentially lucrative past time.
However, even the poster knows the thought of doing so is wrong, but he still
wants his piece of the pie. Check out the specifics below and share your thoughts
with us.
|| Chris||
Parking
Script
If you go to any parked page on GoDaddy you see tons of Google links. However
the Google TOS says you can't do AdSense on parking pages. There are sites who
will "park" your unused domains for you and give you some of the revenue (unlike
GoDaddy who keeps it all)...
I would like to write such a script using Google. It would be easy enough to run
the domain name through an english language filter, then generate a page peppered
with those words so that the Googlebot would know what it is about. Then it would
simply be placing adsense code on the page or tweaking it in legal ways. But Google
says you can't.
Don't get me wrong I HATE such pages. They clog up my life. But hey they are a
fact of life, so if I can't beat them I want to join them and make some money
too. |
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WebPro Question: |
Where can I find a quality blog template?
- scot184
Comment
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Meet the Members: |
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Faglork
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Website: faktori.de
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