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Richard
Edelman - PR in 5 Years
Richard Edelman in his Q&A sit down today at Syndicate was asked, among other
things, what the PR industry might look like 5 years from now.
Bono
Endorses Phone, Tries To Cure AIDS
U2 singer Bono is doing his part in the fight against AIDS: he's endorsing a red
phone. Some of the proceeds from this red version of Motorola's Slimline SLVR
model will go to a global fund to fight AIDS and other diseases.
Technorati
In Paramount Pictures Deal
Founder David Sifry moved from helping a user with using Technorati to making
an announcement at the Syndicate Conference.
Digital
Divide Rankles Spitzer
New York State Attorney General used the 2006 Personal Democracy Forum held in
New York City yesterday to indicate his displeasure with how far behind New York
was in technological innovation, and soon there would be a "digital divide"
in America.
CollectiveX:
MySpace For Professionals
A new social networking site is trying to draw in business professionals. In addition
to more typical features, CollectiveX, launched on Monday, will offer password-protected
networks aimed at specific clubs, groups, and associations.
Yahoo!
Finance Flashes Badges for Blogs
A new beta product from Yahoo! Finance, just announced at the Syndicate Conference
in New York, provides financial content to websites.
Growing
Up Wired; E-biz Looks Younger
It won't be long until the average Internet user isn't so average. As teenagers,
a demographic that has little or no memory of life before the Web, grow into adults,
the world of e-commerce will expand to levels heretofore unrealized (or dreamed).
Blogging
And The Future Of News
The role of bloggers in the news and media was a big topic at the Future in Review
Conference. In a panel on the issue, Dave Winer (considered the father of RSS
and blogging) and author Dan Gillmor were among participants who shared their
views.
Yahoo
Rolls Out New Look
Users of Internet Explorer 6 (but not 7) and Firefox 1.5 should now see the redesigned
Yahoo homepage in those web browsers.
Microsoft
Finds A Data Mining Gem
IBM's Rakesh Agrawal has departed the Almaden Institute in favor of the cozy confines
of the Microsoft Search Labs.
IBM
Unstructures Biz Intelligence
On Wednesday, IBM plans to unveil its WebSphere Content Discovery for Business
Intelligence solution, an enterprise search and unstructured information discovery
software. IBM calls it an "industry first" for its ability to gather
and understand unstructured information from audio, video, comments, and others.
Skype
Drops The Bomb On VoIP Market
For the remainder of 2006, calls made from SkypeOut within the US and Canada to
any landline or mobile phone will be free. No strings attached. If you're reading this somewhere in the United States or Canada, Skype has a deal for you.
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Tuesday May 16, 2006 |
The Syndicate Conference opened in New York, and Buzzmachine's Jeff Jarvis provided the opening keynote address with his talk on advertising, syndication, and the challenges of the blogging medium today.
Editor's Note: How has syndication impacted your business? What do you need to see from advertising products before you will implement them in your syndicated content? Tell us more at SyndicationPro.
"Oh, Agent Starling, do you think you can dissect me with this blunt little tool?"
-- Hannibal Lecter opines on the issues facing advertisers looking for metrics
in the world of syndication, Silence of the Lambs
The Syndicate Conference
touched off this morning at New York's Roosevelt Hotel for two days of discussion
on RSS feeds, blogs and podcasting as a medium for advertising. WebProNews publisher
Rich Ord and managing editor Mike McDonald listened in on the proceedings.
Conference chair Eric Norlin commented "I'm not sure I know what syndication is anymore either. It started as blogs, but now there is a bunch of other stuff," before introducing Jeff Jarvis for his opening remarks.
Jarvis wondered if RSS sends a tacit approval of syndication, to which Norlin noted that marketers might not know just what it is they want to measure with syndicated content from a metrics standpoint.
Money should find its way to syndication from advertisers, Jarvis thinks. He illustrated several points that those marketers should consider. For metrics, feeds can deliver information from cookies about the system reading the feed, list how often feeds are viewed, and tell how many users have opted in to receive those feeds.
Feeds can carry advertising, as companies like conference sponsor Yahoo have demonstrated. Feed publishers can enable a layer of sophistication with their advertising and tracking methods by wrapping feeds with the technology needed for that.
Jarvis also reiterated an opinion he'd made in AdAge recently, that there needed to be an open ad marketplace so advertisers who want to spend money on blogs could give it to blogs who really would like to have that money.
"Advertisers love us," he said of blogs.
Part of what advertisers may not like is the unavoidable possibility of not being able to measure all of the syndication taking place.
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Create Online Help. And Online Anything Else.
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"Isn't there an element of blogs/syndication that is inherently immeasurable?" Jarvis asked. "If you have an idea and then I link to it/add to it and then subsequent bloggers link and further progress the idea...how do you measure that?"
Jarvis also noted the media versus syndication conflict taking place, as the longtime controllers of distribution, the media, tries to come to grips with the aggregation prowess of the blogosphere.
He cited the example of a CNN story featuring The Daily Show's Jon Stewart, and how the story moved from being seen by a few thousand people to being posted as a torrent file seen by millions.
Tagging has been an even hotter lightning rod when it comes to feeds. Jarvis observed how a true tagging standard does not exist. Tags created by authors aren't as indicative as tags generated by end users; also some people use Technorati tags, others use Del.icio.us.
Judging by Jarvis' comments, perhaps the next great achievement for syndication will be the establishment of a uniform tagging system. Technorati tagging came under fire from a few attendees of the keynote, with one person in particular who was online and having problems with Technorati.
That was when "Dave of Technorati support" introduced himself to the person and proceeded to help him. "Dave" was David Sifry, founder of Technorati.com.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
Yahoo! Finance Badges Detailed
 By
David Utter
Another component in Yahoo's syndication strategy will enable publishers to embed financial information into their sites and blogs.
Mani Kulasooriya from Yahoo said the toughest part of creating Yahoo! Finance
Badges was not the technical side. Instead, the legalities proved tougher to negotiate
with the various markets than the creation of the Badges product.
Kulasooriya noted that Yahoo! spent about six months developing the Yahoo! Finance
Badges. In a brief presentation, he demonstrated how they would work for bloggers/publishers.
After selecting a format, the publisher picks the chart type to display, with
up to three symbols included. Then a theme can be assigned; presently Yahoo! Finance
Badges offers two, but Kulasooriya said they are working on making it skinnable
to match the look and feel of a site.
The Badges wizard then generates the code, which can be cut and pasted into the
blog or website.
Kulasooriya said the release of Badges will further Yahoo's overall syndication strategy. As the market leader in online finance news, they should find some traction with this new feature.
Since the Badges are in protected beta, we're just going to provide
a screenshot of how they will look.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
More Copyright Discussion
The importance of understanding copyright rules and courtesies when it comes to
web development is extremely important. Populating a site can be an arduous task
that can be even harder when a fledgling webmaster doesn't understand the proper
way to go about using or referencing someone else's content.
Considering that the New York-leg of the this year's Syndicate
Conference tour begins today (and is being attended by WebProNews' Rich Ord
and Mike McDonald), discussing the correct ways to populate a site with content
seems very appropriate. Take a look at what's being asked below and share your
comments with us at the SyndicationPro
forums.
|| Chris||
Using
News Headlines & Photos From Other Sites
Hello everyone. I would love some informed opinions and suggestions for a little project I've recentely started.
Some Background: I'm getting ready to move my family back to my state of birth (Montana) and have been doing a lot of reading on the state lately. I quickly noticed that all the Montana resources were spread around and there were no good 'one stop resource' websites out there. Well, it didn't take long for me to couple this knowledge with the fact that I plan on doing a few little 'side projects' on the subject of Montana in near future and as a result....I've carved out a little peice of cyber-space to dedicate to everything Montana.
The dilema: I would like to use news headlines and news photos from the various local papers and put them all in one place. I know you have sites like "Drudge Report" that do this... What are the rules/laws pertaning to this practice? |
| ::
WebPro Question: |
Anyone know if there are any free programs out there that will automatically publish
RSS feeds on blogs? ie. every new item in an RSS feed appears as a new post on
the blog?
- lacantina
Comment
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Meet the Members: |
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Creatix
Rating: Member
Joined: 10.15.04
Location:
Dunedin, New Zealand
Website: diverse.co.nz
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