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Music
Industry Targets Pirates in 12 Cities
Last year, over 800 law enforcement agencies across the country made 3,300 arrests
and seized more than five million pieces of pirated music. This was an 11% increase
over 2004. The RIAA (Recording Industry Association of America) puts the estimated
losses to the music industry at more than $300 million...
Apple
Ads Aimed at PC Users
The new "Get a Mac" ads have received high praise from advertising analysts
for their low key approach to touting Macintosh' advantages over PC'S.
RIAA:
Goodbye BearShare, Hello $30M
Online file-sharing service BearShare, along with operators Free Peers Inc., is
packing it up due to a $30 million settlement with the recording industry. The
conditions of the settlement were agreed to by the P2P company to avoid further...
Google
Reader Lands On Your Homepage
Users of Google's Personalized Homepage can add their reading lists from Google
Reader as a module and view their feeds from the Homepage instead.
I
Saw Your Mom Having Text
Text messaging isn't just for hip teens or gadget-obsessed Japanese mobile phone
users; mothers have been using it in greater numbers to keep in touch with Dad
and the kids.
CBS
Floats Innertube Broadband Channel
CBS joins ABC and AOL in placing content online in a freely available way; their
effort, called Innertube, will be an entire broadband entertainment channel.
Man
Says Dell Charges To Remove Own Spyware
You may have heard of the Dell Computers spyware allegations involving My Way
Search Assistant. But a story is making the rounds (posted on a blog from last
July) that Dell charged a customer $49 to remove the unwanted program from his
computer.
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Friday May 05, 2006 |
Internet Explorer 7 and the Windows Vista operating system will support RSS, and
Microsoft CEO Steve Ballmer thinks RSS feeds will grow in importance to Internet
users.
Editor's Note: Apparently, Microsoft is increasing their focus on RSS content delivery. So much so that Steve Ballmer indicates upcoming Windows software will completely embrace this technology. Tells what you think about this revelation at SyndicationPro.
At Microsoft's seventh annual MSN Strategic Account Summit, Ballmer offered remarks
during his "Digital Marketing Outlook: The Future Is Now" speech
to attendees. The CEO hit on a variety of topics during his talk, from gaming
to communication to interactivity.
He did take a couple of minutes to talk about the Internet, and Microsoft's technologies related to RSS feeds. While feedreading has been more embraced by those who work and use technology very frequently in their lives, Microsoft should be the engine to drive RSS to greater adoption.
"I think for a lot of you RSS feeds will increasingly be an important way for how you essentially allow your users to sign up to receive your messages," Ballmer said to the advertising, marketing, and media professionals in attendance.
RSS offers an opt-in model to receiving content that places much greater control of the flow of information to a user. While legitimate firms that use email for communication do enable people to unsubscribe from an email list, sometimes those email lists find their way into other hands.
And not everyone is equally as effective, or even concerned with allowing people to easily dump those email subscriptions. Of course, unwanted junk mail plagues millions of users with email accounts.
RSS does not have a spam problem. And if a RSS feed publisher suddenly became aggressive in filling a subscriber's feedreader with junk, a simple click is usually all it takes to remove that feed from the reader.
"Users are far more selective about where they want to see advertising online than offline, but users are also more willing to sign up and say I'll subscribe to things that are important to me," Ballmer said in noting how Microsoft will build the platform that enables RSS in Windows.
While a few companies have arrived with the intent to capitalize on the mass adoption of feedreading, it may be Microsoft that pushes RSS feeds past a tipping point. With Windows, IE, and Office on so many PCs worldwide, the addition of a user-friendly way to use RSS could go from its core techie audience to a dramatically larger group of users in a hurry.
Microsoft already released the full beta 2 version of IE 7, and early adopters can try out Microsoft's RSS features today. Judging by Ballmer's speech, this is just the beginning.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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There's still plenty of room to grow for local search marketers, according to
panelists at the Yellow Pages Association (YPA) Annual Conferences. Though small
businesses that have invested in local search advertising report good results
overall, many of them still aren't exploring the medium.
Ed's note:
What are your thoughts on local search? Glorified phonebook-style of directory
or essential part of your day-to-day? Let us know in WebProWorld.
"The local search industry -- including Internet Yellow Pages and search engines -- is fragmented and is really still in its infancy," said Robyn Rose, vice president of Internet marketing for Verizon SuperPages.com.
Rose joined a panel of experts in a session entitled "Unleashing the Magic of Local Search" that included SEMPO president Dana Todd, Yahoo! Local general manager Paul Levine, and Google's director of local search and third-party partnerships Shailesh Rao.
Reports that small businesses aren't exploiting locally targeted ads to their full potential jives with analyst sentiments from the Kelsey Group, also presenting at the conference. According to DM News, online marketing tends to skew young, but neither firms under 10-year-old nor firms over 10 are "embracing local paid search with any real vigor."
Some speculate that the cost and complexity of search marketing can be a barrier. This is an admonition to advertising companies to make it less prohibitive.
Yahoo! has taken steps toward this recently by introducing Featured Listings, sponsored links that appear on local searches that include phone numbers, addresses, and directions. These Featured Listings can be purchased on a first come first served basis for about $30 per month.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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The Importance Of SEO
Because of the explosion of the search engine industry, the acronyms SEO and SEM
have been injected into the everyday vernacular of the ecommerce purveyors. What
is so important about each of the three letter abbreviations? Well, they mean
a great deal when you think about how proper execution of these tasks can reap
incredible benefits. Conversely, the opposite is true if you get caught trying
to game the search engine results, which can be accomplished through a number
of methods I'm not going to discuss.
Take a look at our WebProWorld section below, which offers a look at why proper
search engine optimization is such an important aspect of modern web development.
Longtime WPW moderator Webnauts delivered this particular article, so the quality
is definitely there. Enjoy and share your comments with us.
|| Chris||
Why
SEO Should be Important to You
SEO is an acronym for Search Engine Optimization. This is the process of structuring
a web page so that it is found, read, and indexed by search engines in the most
effective manner possible, making your web site and its content attractive, relevant
and visible to search engines and web searchers.
Why is this important? Consider what it would be like if no one could easily find
your place of business, or even your telephone number. Most businesses could not
continue for long in such a situation.
The same thing can happen with your web site if people cannot easily locate it.
Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers
never even know you are there.
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WebPro Question: |
Does anyone know of any press release software that generates press releases and
distributes them by email? Would this be bordering on spamming?
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