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Ambulance
Chasing Was Never Easier
Google AdWords is saving some legwork for carpe sue'em attorneys. Revealing what
we are likely to see more of in the future, a New York blogger was reluctant to
use the moniker "ambulance chaser."
MTV
Playing Games With Xfire
Viacom has decided to pick up gaming tool developer Xfire for $102 million, and
place it under the MTV Networks division.
Anonymity
The Key To IM Therapy
Instant messaging has found a useful place in the world of mental health, with
a number of services allowing patients to connect anonymously to therapists.
You
May Be A Google Test Subject
Sometimes, searchers see odd things when using Google for their search engine
needs, and Googlers Ambar Pansari and Marissa Mayer say that's completely normal.
Sun
Sets On McNealy As CEO
Sun Microsystems president Jonathan Schwartz has moved up to the CEO position
vacated by Scott McNealy, who will stay on as chairman of the company.
IAC
Asks Lanzone To Be CEO
Ask.com senior VP and general manager Jim Lanzone has been tapped to take over
the big office at the search engine now that erstwhile CEO Steve Berkowitz has
bailed out of the company in favor of David Cole's old MSN position at Microsoft.
Average
Joe And Saving The Internet
Pull Average Joe to the side (the next time you see him at the pub or wherever
Joe haunts these days) and float the phrase "Network Neutrality" by
him; if for nothing else, to watch the blankness wash over him. He has little
use for the phrase, though it has the potential to affect him greatly.
Microsoft
Talks Money In NYC
The Financial Services Developer Conference in New York will promote the .Net
Framework as the place to develop next generation financial applications.
PEI
Bounty Hunting For Blogger
Someone does not like the politics of Prince Edward Island in Canada, and took
to blogging about prominent people and entities in a way that infuriated one target
to offer a reward for the blogger's identity.
Apple
May Win Music Price Fight
Although much credit has been given to Apple CEO Steve Jobs for digging in against
music labels and their calls for variable music pricing, the labels may have had
self-interest in mind in backing away from those demands.
ABC,
eBay Make Reality Show Happen
With a working title of "Make It Happen," a reality show to run on ABC
will feature families selling off a variety of items on eBay as they try to raise
cash for fulfilling a family dream.
Americans
Turning To Web For Big Decisions
As the Internet grows to become the default source of information for millions
of Americans, 45% of Internet users, or 60 million Americans, say that the World
Wide Web played a major role...
Google
Scholar Wants To Keep You Updated
There are geeks and there are nerds, so the Eighties told us (dorks and dweebs,
too, but these have yet reach to any type of social prominence). You may have
guessed by now that I'm a nerd - I like to study.
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| Top
WPW Discussion Posts |
How
I Solved My Google Cache Problem
To clarify, it isn't totally solved, but it's taken a huge step. If you've read any of my prior posts you know Google had 7 of my pages in it's cache - and NOT ONE of them has existed for over 7 months. My home page did not exist, and I did not show up at all in searches for terms I am #1 to #18 on Yahoo and MSN.
How To Find Qualified
PPC Management Pros?
I have several ecommerce sites and have started PPC with Goto (good old easy -very
inexpensive- days of PPC) in 2000. However the last couple years I have been busy
with doing the business side (not-so-fun) of my businesses and lost time to do
proper PPC management (and am paying for it)...
Contract Dispute
I'm the Marketing Director for a manufacturer. One of our customers wanted advice
on a web site under development. I looked at the site and it was terrible (white
on black text, everything centered, terrible navigation, buttons that jumped away
when you tried to click them–one of the worst site I'd seen in that industry)...
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Tuesday Apr 25, 2006 |
The online e-tailer thinks people offer a great opportunity to bring more users
to eBay, and has put up the cash to reward those who bring traffic, and buyers
& sellers, to the site.
Editor's Note:
eBay is rolling out the proverbial red carpet for affiliates, rewarding those high volume sellers with opportunities to make even more. Can you see your small business joining something like this? Discuss in WebProWorld.
Affiliates
with eBay have a couple of ways to profit from that relationship. One method
gives website publishers the ability to affiliate with eBay, deliver visitors
to the e-commerce site, and make money based on what the visitor does when he
or she arrives.
 To
best profit from the eBay
UK Affiliate Program, your site should deliver a large volume of visitors
through your affiliate links to eBay. This is where all of your efforts at optimizing
your site for search engines like Google comes into play. And if you need help
with that, a number of people on the WebProWorld
forums can probably offer helpful suggestions.
We'll come back to the usefulness of search shortly. First some details on the
affiliate program.
Volume matters because eBay rewards
affiliates based on their month to month performance. The site defines its tiered
payment structure on two concepts: Active Registrations and Bids/BINs from clicked-through
links.
Active Registrations is a way of referring to visitors who complete certain tasks
after traveling through the affiliate link:
1) registers for eBay from the specific URL designated by eBay;
2) confirms his or her registration with an eBay-supplied password sent by email;
3) then goes onto eBay and places a bid or uses Buy It Now (BIN) to purchase an
item within 30 days of their original registration; and
4) does not have an account with eBay at the time of registration.
Since the process for the affiliate does not rely on everything happening within
a single session, as long as the new user completes all the tasks within 30 days,
the affiliate receives credit that month for the Active Registration.
eBay pays for clicks through affiliate
advertising when those clicks result in a bid or a BIN purchase. Active Registrations
and post-affiliate click-through Bids or BINs combine each month and eBay pays
the affiliates.
eBay also helps affiliates who are developers by making API
calls available for developers. Last year, eBay's Affiliates Platform Program
Manager Sean Crotty told us more about that side of the affiliate life and eBay.
Many affiliates in the eBay
UK program want to proceed beyond placing links on their sites, too. They
can build applications drawing on eBay UK's API
Guide, and use the APIs eBay makes available to hook their applications into
eBay's systems.
Since both types of affiliates need traffic themselves to gain the best chances
at profiting from the affiliate relationship, we will come back to the topic of
search. eBay suggests in its Business
Models page for affiliates that any or all of natural (or organic) search,
paid search, and site materials can have a place for a successful affiliate.
 Natural
search benefits those sites that can rank highly in the organic results of a query
for given keywords. Google and other search engines penalize sites that attempt
to game their algorithms for higher rankings, so an affiliate needs to create
quality content and navigable links on a published site, and not take shortcuts
that could get them banned from an index.
Paid search has been popular for some affiliates as it does not require publishing
a website to benefit them. While site publishers can use paid search to bring
visitors to their sites and affiliate links, other entrepreneurs can use paid
search and eBay's Flexible
Destination Tool to embed a tracking ID in a link and send the visitor directly
to an eBay destination.
eBay recommends using what site publishers already have, their websites, and the
various promotional items from eBay UK's Editor
Kits. Webmasters can also choose from eBay's assortment of banners, buttons,
and text links to place on sites.
Affiliate work is real work; it isn't easy to do because a lot of it involves
sitting at a PC and typing and tweaking one's business model. Quite a few affiliates,
and not just big names like Verizon Superpages, have found ways to make it work
for them. But success means doing some work first. eBay
UK's Affiliate site places the tools for profiting out there for those willing
to take on the challenge.
In May, we would like to discuss a growing part of the eBay ecosystem - the drop-off
stores, where people stop by with stuff and the store sells it on eBay. If you
have experience with iSold It stores, we would like to hear
from you.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
Google updated its map service in Europe to include street level views and driving
directions in much of Western Europe. You may still be on your own, though, when
trying to exit that famous London roundabout.
Some Europeans seem disappointed that not all of Europe is covered. But those in Austria, Belgium, Britain, Denmark, France, Germany, Italy, Luxembourg, Netherlands, Portugal, Spain, and Switzerland should be excited to know that the maps appear in their native language and native country names like Polska (Poland) and Deutschland (Germany).
Countries in Eastern Europe, like Greece, Slovakia, and Hungary, according to the comments in this blog, and from this French article, are still largely unmapped except for major roadways.
European shop owners will also be pleased to know that the new release can help tourists find them. A search for restaurants in Paris will bring up a balloon filled map.
Before approximately 3:00 AM (Paris time), only national borders were featured on the site. An influx of European map gazers, says Philipp Lenssen, may have slowed down performance there.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
Is SEO Consuming You?
After I read the post I'm featuring in today's WebProWorld spotlight section,
it made me wonder. Does your targeted area require so much optimization to crack
the first page of the respective SERP that you don't get to enjoy the other aspects
of managing an ecommerce site? Take a look at what's being offered below and see
if you have any advice or stories of commiseration to share.
|| Chris||
 | Earn money from your website with
affiliates.ebay.co.uk - Join Now! |
I
Used To Run A Web Shop, Now I Work In SEO
When I first launched my web store selling coffee machines I thought all you had to do was submit to Google and sit back. Two years later and I spend more time on SEO than on my customers. If the phone isn't ringing I'm submitting to directories or trying to find similar sites to swap links with.
I have a friend with a physical shop who sells home brew beer equipment. He lists in the yellow pages and has "foot" traffic past his shop every day. He also does a little on his web site but when he's not too busy he reads a book. He doesn't rely on Google for a living, what a luxury.
The trouble with SEO is it doesn't end. My main term "coffee machine" just slipped from #5 to #6 on Google. PANIC. Unfortunately I've been overtaken by an Ebay category so it could be difficult to catch up again. Not that I won't spend hundreds more hours trying. |
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WebPro Question: |
Please tell me how to calculate the bit rate of a mp3 file using PHP.
- dinhthinh
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