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Pubcon
Boston Day 2
Lots of great sessions on Wednesday here at WebmasterWorld Boston Pubcon. Unfortunatley,
I was only able to attend two of them (one as a speaker) due to a teleconference
I did with Bulldog Reporter.
SEMLogic
Means No More Search Secrets
During a compelling presentation of Fortune Interactive's SEMLogic demo, I realized
a greater implication of the service than accurate search marketing - Mike Marshall
and his team have managed to duplicate search engine functionality.
MediaBot
- New Google Agent Confirmed
Website owners and administrators might have noticed a new search spider agent
appearing in their site logs. It appears that Google has another bot operating
out there.
Opera
9 Browser Enters Public Beta
The Oslo-based software company moved version 9 of its freely available browser
into public beta after receiving feedback on its two prior technology preview
releases of Opera 9.
eBay
Earnings Fall On Stock Expense
Although revenue increased by 35 percent compared to the same quarter last year,
net income for eBay moved down by three percent as stock-based compensation expenses
impacted the bottom line.
Yahoo
Accused Again; 3rd Journalist Jailed
Reporters Without Borders (RSF) has issued a statement claiming Yahoo was complicit
in the jailing of Chinese journalist Jiang Lijun, sentenced to four years in prison
in November 2003 over pro-democracy articles he wrote.
Facebook
Sees $25M From Greylock
Venture capital funding provided by Greylock Partners and other firms totaling
$25 million placed a value of $525 million on Facebook, which reportedly turned
down $750 million from Viacom.
Google
‘MediaBot’ Indexes Web Pages
Google's Matt Cutts confirmed that the AdSense Mediapartners bot, commonly known
as "mediabot," is indexing webpages for Google's Big Daddy index, according
to some well-known bloggers. What that means to webmasters: having two versions
of a webpage (one for each bot) can get you into duplicate content issues.
Report
Refutes Click Fraud Rates
The pervasiveness of click fraud was at one time estimated (primarily by companies
like ClickDefense who sell preventative services) to be as high as 30 percent.
But a recent analysis...
Agony
Of The Blog Stars
When one is a high-profile blogger, and an employee of a prominent Internet presence,
sometimes the prospect of posting an entry can cause some personal misgivings.
Stars
Of Blogging Come Out At PubCon
Mike McDonald sat in on WebmasterWorld's Pubcon Boston morning session today,
featuring a trio of bloggers well-known to our search marketing and optimization
audience.
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Thursday Apr 20, 2006 |
Leaving AOL further out on a limb holding its Goodmail playbook, Google said it
will not be instituting a payment system to ensure email delivery to Gmail users.
The power of email filtering, said the company, should rest in the hands of its
users.
Editor's Note: Is it getting too hot for AOL? Is it time for them to scrap their Goodmail partnership? Or is true net-neutrality and open access a fantasy of the Internet socialist? Discuss in WebProWorld.
 Until
now, Google had been very quiet about AOL's controversial plan to implement Goodmail's
CertifiedEmail system, one that would require approved bulk mailers to pay a small
fee per email in order to ensure delivery to member inboxes.
After Yahoo! made a separate announcement about the use of Goodmail, many had feared a domino effect in the industry that would cost bulk mailers millions of dollars per year. The fear that Google would follow suit stemmed largely from the presence of Google Vice President Jonathan Rosenberg on Goodmail's list of strategic advisors.
But in a statement to WebProNews, Google Corporate Communications' Eileen Rodriguez said there were no plans to implement any such payment process.
"Gmail does not accept payment to bypass its filters, nor are there plans to charge senders to reach Gmail users," said Rodriguez.
Adam Green of MoveOn.org, one AOL's harshest critics, believes Gmail's announcement to be illustrative of email service providers (ESP) increasing reluctance to be lumped in with the AOL pay-to-send scheme.
"AOL is increasingly looking like the black sheep of the industry as respected
titans like Google distance themselves and state for the record that they will
not follow AOL's lead into a world where the big guys can pay to bypass spam filters,"
said Green.
"Today, Google set the dominoes in motion as AOL becomes a completely isolated and tainted actor in the industry."
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Indeed it does appear that way, as even Yahoo! Postmaster Miles Libby has been very pointed in delineating the difference between AOL's and Yahoo!'s arrangement with Goodmail.
Libby in DM News:
"The first major difference is that we are designating it for transactional e-mails only. This avoids a lot of the, 'All e-mails need to be spam' kind of concerns."
Rodriguez gave the impression that Gmail's current spam detection system was an adequate defense for its users.
"Gmail has a superior spam detection system that gives users ultimate control over the messages that are filtered into their spam folders," she said.
The concept that inboxes should be more user-controlled as a part of larger net-neutrality argument is echoed by David Hughes, chief executive officer of Reflexion Network Solutions, a Massachusetts-based anti-spam solutions provider.
"I'm glad to hear them say that (referring to giving users ultimate control),"
he said. "Email is a very personal thing. (AOL) should have understood this very
personal, democratic, egalitarian aspect. And I think that's where they blew it.
Power should be in the hands of users."
But proponents of the proposed Goodmail implementation call the free and open access philosophy (to which Google seems to ascribe) naïve. Esther Dyson, editor of Release 1.0 for CNet Networks thinks a world without Goodmail is unrealistic:
"It's idealistic and unrealistic in a world where there are bad people; you need to spend money to protect yourself. At the moment, the costs have to be borne by the recipient. Really you want to charge through third parties [such as Goodmail] who can work together with ISP," said Dyson.
"People who are anti-Goodmail say, 'Let's have an intelligent design for anti-spam
systems'," she says. "I believe in evolution: there will be a lot of different
attempts, and some will work and some won't, and the best will thrive."
Read
the Full Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
While the prospect of the seeing the Super Session panel members dressed for Friday
Nights on UPN may be a frightening prospect, seeing them at WebmasterWorld's PubCon
Boston and hearing their advice on search provided a better experience for WebProNews
editor Mike McDonald.
Editor's Note: The beauty of conferences like Pubcon and
SES is that you get to hear things from the perspective of the search engines,
straight from the horses mouth. Take a look at Dave's article about yesterday's
Pubcon search engine smackdown session and let us know what you think at WebProWorld.
Tim Mayer from Yahoo, Matt Cutts from Google, Ramez Naam from MSN Search, and
a pair of Ask.com search pros, Rahul Lahiri and Kaushal Kurapati, occupied the
end of day Super
Session: Search Engines and Webmasters.
The group hit on the important issues, the basics that everyone starts out following closely, and forgetting later in the quest to nail a high organic search ranking. Focus on the user, not the algorithm. Focus on quality content, not quantity of inbound links. Webmasters can influence the user experience with quality content.
Those search engines want the basics as much as the user community does. As has been noted in stories on link building, webmasters should link to quality sites, and use anchor text related and relevant to one's subject.
Many webmasters already know how important title tags, descriptions, and URLs with full words can be to a site's ranking. It's more important to know the sneaky tactics that, if employed, will elicit hearty chuckles from the respective Super Session Speakers as they send a website into the boundless ether, where no searcher will find them.
So try not to do any of these things, because it would be awful if one of those experts missed work due to shattering a rib from laughing too hard:
Read
the Full Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
Linking Building Advice
Because link campaigns (and the logistics involved) are one of the more important
aspects of SEO, whenever there are Internet technology conferences of note, like
Pubcon and SES, the topic of link building is often discussed in a number of different
sessions... and this year's Boston leg of the Pubcon tour was no exception.
Featuring a panel that includes WPW's Bill Hartzer, the link building session
provided some good tips to consider when conducting these campaigns. Check out
what's being said and share your comments and questions.
|| Chris||
Link
Building And Dangerous Heights
Verticals may be the place to be for a particular business, but Eric Ward warned
attendees at a WebmasterWorld PubCon Boston session to beware of flying too close
to the Sun.
Mike McDonald shared The Fear webmasters should have when it comes to building
quality links for a site. Those were the topic of the session,
Link Building Campaigns.
When building, beware the dizzying heights of verticals. Ward
observed that the more vertical one goes when linking, the less likely the site
will have a significant PageRank.
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WebPro Question: |
Can websites that used AdSense accounts that got banned be used again under a
different account?
- augustin
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