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Fox,
Affiliates Sharing Web Revenue
Reruns of "The Simpsons" will yield a 12.5 percent cut of the revenue
generated online from those shows and other Fox programs.
Yahoo's
Filo Goes Home To Help Louisiana
Yahoo co-founder David Filo originally hails from Lake Charles, Louisiana, and
contributed an account of his company's sponsored Back in Business with Yahoo
event in New Orleans.
Apple
Thinks Delay With New iPod
Problems with the next iteration of the video iPod from Apple involve its touch
screen and display according to the latest set of Apple rumors making the rounds.
Google
Leaves China, Returns As "Gu Ge"
As Google expands its reach into China, the search engine whose name was powerful
enough to become a verb in the English language has officially changed its name
Gu Ge (pronounced goo guh)...
Google
Local Grows New Head
Google snatched up a newspaper/online classifieds veteran right from the jaws
of major newspaper companies to head up Google Local. Formerly of Classified Ventures'
Homescape.com, Sam Sebastian is described as a new avenue to print advertising
for Google.
Yahoo
Feeds Readers More RSS Ad Info
The Yahoo Publisher Network blog posted a reminder about its RSS ad program, for
publishers who wish to monetize the feeds they provide.
Intel,
Baidu Join Forces On Search
Intel China and the Baidu search engine plan to work closely together to develop
search and other web-based applications for Chinese users.
Think
About This: IceRocket Is Being Sold
Think Partnership will acquire the blog search engine IceRocket from Mark Cuban
and IceRocket CEO Blake Rhodes.
Sony,
Google Break The Da Vinci Code
Part of the publicity for the Tom Hanks film based on Dan Brown's bestseller includes
a puzzle-solving contest and lots of trips and Sony goodies as prizes.
Shock
Jock Causes SIRIUS Traffic Spike
Celebrity shock jock Howard Stern may prove himself to worth the half billion
dollars SIRIUS Satellite radio spent on him...
IRS
Given Go-Ahead To Seek PayPal Info
The honeymoon may be over for PayPal clients using their accounts to funnel money
from offshore and avoid the Internal Revenue Service. A federal court in California
granted the IRS permission...
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|
Friday Apr 14, 2006 |
The high drama surrounding AOL's arrangement with Goodmail's CertifiedEmail
service was further escalated Thursday after MoveOn.org, one of the company's
most brutal critics, announced that AOL had blocked emails containing links to
MoveOn's petition site, DearAOL.com.
Editor's Note: Do you think AOL blocked DearAOL.com emails
purposefully? Or is this a disasterous accident that activist opponents have exploited
to further their cause? Discuss in WebProWorld.
The event comes on the heels of national uproar over what seemed to be AOL's
plan to phase out their free EnhancedWhitelist in favor of Goodmail's fee-based
authentication service. AOL was quick to make a subsequent announcement that the
EnhancedWhitelist would remain.
But MoveOn.org, among others, doesn't buy that it's not still on the agenda. Calling the proposed system anything from "email tax" to "extortion," the traditionally left-wing organization united the most unlikely of opponents from Gun Owners of America to Cleanpeace.org, from RightMarch.com to the Democratic National Committee.
| From
the Major Motion Picture Elizabethtown |
As
somebody once said...there's a difference between a failure...and a fiasco. A
failure is simply the non-presence of success. Any fool can accomplish failure.
But a fiasco…A fiasco is a disaster of mythic proportions. A fiasco is a folktale
told to others... that makes other people feel more alive... because it didn't
happen to them.
|
|
It's like looking out the window to see Charlton Heston holding hands with Alec
Baldwin. MoveOn.org has collected over 350,000 individual signatures to its DearAOL
petition, and garnered support from over 600 businesses and organizations. In
total, says MoveOn's Adam Green, the list of petitioners counts 15 million people.
That type of opposition was enough to land AOL and Goodmail in front of the California
legislature earlier this week to explain the situation. After the hearing, MoveOn
and a host of other opponents lambasted Goodmail CEO Richard Gingras for reversing
what had been the chief selling point for the partnership for the past couple
of months.
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money from your website with
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On Wednesday, MoveOn sent out notices to those on its email list pointing out the seeming contradictions and using them as evidence of AOL's loss of trustworthiness. But AOL members were not receiving those messages. Anyone who tried to forward the message on to AOL accounts had their messages bounced back with notice of permanent failure of delivery.
MoveOn, who has accused AOL of lying throughout the ordeal, was quick to send out notice:
"AOL was caught red-handed censoring email, and now the public knows their credibility is gone," said Adam Green, a spokesperson for MoveOn.org Civic Action.
"Think about it. AOL's first reaction was to tell reporters that the DearAOL.com Coalition were spammers, and their second reaction was to unblock our emails. They can't both be true - why would AOL unblock the email of spammers? AOL was caught censoring email, then they were caught lying about our coalition, and in the end AOL proved they cannot be trusted to preserve the free and open Internet."
The timing of the blockage is what makes many suspicious of AOL's action - a fact
that is either damning or unfortunate. But AOL spokesman Nicholas Graham told
WebProNews that the problem was the result of a technical glitch during system
upgrades, and that technicians were working on the problem long before MoveOn
sent them notice.
Read
the Full Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Blog ads, podcast ads, RSS ads, oh my, it could be a $50 million dollar market
by the time 2006 comes to an end, well over the $20.4 million spent for advertising
on those syndication methods in 2005.
Ed's Note: Where do you plan to spend your advertising dollars on alternative
media? How have you included ads in your syndicated media? Tell us about it at
SyndicationPro.
If you think you are seeing and hearing a lot more advertising in your favorite blog or podcast or RSS feed, you could be right. And you may wish to brace for even more of them.
The Center For Media Research reported on PQ Media's study of Alternative Media. That report found a small but growing ad market for all of that user-generated content. Of course, some of that content is generated by traditional content providers too.
Advertisers seem to share the same issues and needs. Their audience has been scattered across all of that alternative media and other outlets. A 30-second TV ad has its place, but probably isn't reaching as many potential customers as marketers would like.
Worst of all, the much coveted 18 to 34 age group does not covet the traditional ways of passively sitting back and waiting for content to arrive. They are actively seeking out and sending around video content online, with some of the more interesting pieces attaining viral status, a life of its own, as it circulates from inbox to IM to blog entry.
Pity the poor advertiser, then, all dressed up and nowhere to spend its ad dollars effectively. They are willing to give just about anything a shot. PQ Media noted that ad-networks and click-throughs generate $8 million and $7.8 million in spending respectively. Those are the largest ad insertion methods according to PQ Media.
Read
the Full Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
Google Spelling
Since I began covering the Internet industry, by far the biggest name in this
industry is Google, and to be honest, I'm not even sure if there is a close second.
I mean, we all know about Yahoo, Microsoft, Oracle and whatnot, but none of these
companies have grown anything like Google has during my albeit limited exposure.
Because Google is such a predominant figure, discussions about them will continue
long into the future, much like the spotlight post we have for you all below.
This particular poster wonders if the proper English spellings of Americanized
word (like colour instead of color) will subject him to being penalized by Google.
As many of you know, the standard advice is to target as many derivatives of your
keywords as possible, and spelling variants should be no different. Anyway, take
a look at the post and see if you can offer any suggestions. Have a great weekend.
|| Chris||
Literary
Google
I have a concern that's been nagging at me for some time but have had no where
to go for help until now. Thanks for this forum. We all know Google penalizes
poor grammer and incorrect spelling but I have an Irish site at www.tourclare.com
and most of it is written in Oxford English.
This is because I let the B&B's and links use their own text to describe their
accommodations and lodgings. I've been wondering if Google finds the use of words
like cheque, travelling, colour, etc. etc. disagreeable and if I'm in danger of
falling off the listings.
Has anyone else had this concern?
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WebPro Question: |
I wondered what all you seasoned guys would recommend as the 'best bang for your
buck' for exposure for a web site?
- UsedMacs
Comment
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