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Google Rating Cut Down By JMP
Oracle Takes Portal Software For $220M
ClickTracks Gets Big Sales, Gartner Coverage
IRS Gets Go-Ahead For PayPal Request

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NYT Discovers SEO
A story that ran in last Sunday's New York Times shows that the world of mainstream journalism is finally waking up to the importance of SEO.

62% of Users Click on First Page Results
A new whitepaper by the search marketing firm, iProspect shows that 62% of search users click on links found on the first page of search results.

Farechase Reloaded At Yahoo
The programmers behind Yahoo's Farechase travel metasearch have included everything but the kitchen sink with the recent relaunch of the flight and hotel website.

Sony, Google Break The Da Vinci Code
Part of the publicity for the Tom Hanks film based on Dan Brown's bestseller includes a puzzle-solving contest and lots of trips and Sony goodies as prizes.

BlackBerry Seeing Red Over RedBerry
After some seven years of trying to enter the Chinese market, Research In Motion had to be furious to learn of China Unicom's announcement of its RedBerry service.

Shock Jock Causes SIRIUS Traffic Spike
Celebrity shock jock Howard Stern may prove himself to worth the half billion dollars SIRIUS Satellite radio spent on him. Since Stern defected from the FCC controlled airwaves, traffic to the SIRIUS website has ballooned, surpassing rival XM Radio, according to Nielsen//NetRatings.

IRS Given Go-Ahead To Seek PayPal Info
The honeymoon may be over for PayPal clients using their accounts to funnel money from offshore and avoid the Internal Revenue Service. A federal court in California granted the IRS permission to seek account information from the eBay-owned company.

Gay Community Embraces Online Travel
Gays and lesbians are more likely than heterosexuals to make travel arrangements online, according to a new poll by Harris Interactive. What's more, the gay community is several times more likely to cite fair treatment in their top three most important considerations for choosing hotels.

PubCon Begins Next Week In Boston
The three-day conference held by WebmasterWorld runs from April 18-20 and focuses on a variety of SEO and SEM topics.


David Utter Thursday Apr 13, 2006

Google Calendar Wants To Date You
Months of waiting and leaked screenshots have finally led to the official launch, in beta, of the Google Calendar product. Google Calendar has occupied the minds of Googlites everywhere, dutifully blogging away whenever a whiff of GCal rumors wafted into the blogosphere.

Editor's Note: How will Google Calendar change the way you schedule your personal or business life? Are you ready to go online with your events, or does the traditional "scribble on the back of a receipt" approach still work for you? Pencil us in for your opinions at WebProWorld.
Google Calendar Wants To Date YouSo it wasn't much of a surprise to see a pair of posts from ZDNet blogger Garett Rogers about Google finally launching its calendar site.

After logging in with a Google Account and creating an event for this afternoon, we took the grand tour of Google Calendar. Or at least as much as we could see from the various settings and overview pages Google provided.

Basic preferences allow users to set time zones, date and time formats, calendar views, and declined event and invitation placement in one's calendar. Users can create multiple calendars, share the ones they have, or delete ones they no longer need.

Notifications from Google Calendar to its users can be delivered by email or by SMS when mobile notifications are enabled. People who want to enable mobile notification can do so from the Notifications tab; just enter a mobile number and the carrier, then enter the verification code received on the phone to finish the process.

Users with existing calendars in iCal or Microsoft Outlook can import them into Google Calendar through a simple select and upload process. Those can be imported to any of the calendars the user has created.

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Additional users can be assigned rights to calendars. Specific people designated by the user may access those calendars with permission to change events, manage sharing, or simply see event details or free/busy information.

Google probably created this feature to support their Gmail for Domains clients; with Gmail for Domains, Google hosts Gmail accounts for a specific business or institution. Users in groups or organizations tend to desire not only calendars, but sometimes multiple permissions for managing a particular calendar.

Other guests can be invited to an event, and permission for those guests to invite others may be granted as well.

Event creation can be done through a simple process of clicking a desired time within a date, entering some details, and saving it. If that's too complicated, Google also provides the Quick Add feature.

Quick Add takes a natural language approach similar to that used by other calendar services like 30 Boxes. Clicking Quick Add brings up a single box, where the user can enter, "Doctor's appointment 9am Friday," click the + sign on the box, and see the event tossed into the correct date and timeframe on the calendar.

Once entered, events can be edited or deleted as needed. Events can be duplicated, or set to repeat for events like tedious weekly meetings with an overpaid, backstabbing network manager as a purely random example.

The Google Calendar works well in Firefox 1.5 and Internet Explorer 6. Its Ajax interface operates quickly, and the controls seem intuitive enough for new users to quickly grasp.

About the Author:
David is a staff writer for WebProNews covering technology and business.
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Jason Miller

Goodmail Jedi Mind Trick Backfires
Goodmail CEO Richard Gingras appears to have employed the Jedi Mind Trick to convince the California Senate that AOL's Goodmail arrangement was never about fighting spam and phishing. One imagines a room reduced to murmurs and page flipping as reporters dig through their notes from February.

"To suggest that the introduction of CertifiedEmail is going to prevent spammers from sending spam or phishers from trying to phish -- we have not said it, nor would any expert say it," Gingras told California legislators last week.

A person that pays close attention to wording may analyze that statement on a semantic level and highlight the words "sending" and "trying." But, as many have noted from the beginning, the AOL/Goodmail fiasco has been a fast-talking bonanza from the accused, who have insisted that what was said is not what they meant.

DM News quotes Sen. Dean Florez' surprise at the statement:

"That's what I thought was the selling point: that it was going to reduce spam and phishing," said state Sen. Dean Florez, a Democrat who chairs the state Senate Select Committee on E-Commerce, Wireless Technology and Consumer Driven Programming.

Indeed, that was certainly the impression people were given when AOL's public relations nightmare began with a phantom statement (not statement, a memo) from AOL Postmaster Charles Stiles in late January.

AOL spokesman Nicholas Graham and Gingras spent weeks on the phone following the snafu, defending the Certified Email program (and denying what seemed apparent plans to charge for guaranteed delivery of bulk email). In light of the most recent comments, the two should consider getting together to get their stories straight.

The week before the hearing, Graham disagreed with Gingras. "As we get ready to testify at the hearing next week, we are also working diligently to protect our members' safety and security by preparing implementation of the anti-spam, anti-phishing, CertifiedEmail program," he said.

When questioned about that statement, Graham fell back on the old that's-not-what-I-meant routine.

"We have never claimed that CertifiedEmail will end all spam; there is no magic silver bullet," Graham told DM News.

What he meant to say was:

Read the Full Article

About the Author:
David is a staff writer for WebProNews covering technology and business.
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Chris Editor's Pic Chris Richardson

Google PageRank: The Green Bar That Launched A Thousand Discussions

Many of our regular readers will probably find a topic about the importance of Google's PageRank system to be old hat, and perhaps with good reason. I've never seen such a minor aspect (in relation to SEO) be the cause of so many heated discussions.

Don't get me wrong; to say PageRank is completely meaningless may be a little premature, although that depends on whom you talk to. However, I'm fairly confident it doesn't require all of the attention it receives. Unfortunately, this little fact isn't quite as accessible to inexperienced individuals (hence the term) who are just starting out in the SEM world, something the post below me emphasizes quite well.

Take a look at our current PageRank discussion and see if you have anything to add, like perhaps a quote from Chris Sherman saying the PR score on Google's toolbar is outdated and inaccurate...

|| Chris||
 

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Google Problems...

I need serious advice, my web site hosting-marketers.com as been on the web for about a year and three months, for the last 6 months, it has [PageRank of] 3.

A subdomain which is about 3 months and as no links backwards, as now rank 4, a web site which I made in February as now also rank 4, and on Rustybrick page rank prediction it says it goes up to rank 6, another one which I designed for a customer 3 months ago, and was rank 0 when I got it, now it is 4 and Rustybrick predicts 8 at the next update.

I know these predictions are a joke, but when I check my site it predicts that will stay rank 3.
Now what I’m doing wrong with my site and for customers am I doing right?
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