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WPW Discussion Posts |
Adsense Tracker - Giving
You What Google Doesn't?
Has anyone tried Adsense
Tracker? Or - what do you think of it? The one thing it appears to give that
no other tracker seems to give is the ad which
was clicked on - which, I'm sure you'll agree is an incredbily
useful piece of info. If you scroll towards the bottom of that cheesy
looking sales webpage, (or just CTRL F and "DEMO"), you'll find a link
to a demo page - and there's also a link to a video as well.
Can Blogger be Used
as a Newsletter?
I have a customer that would like a page set up as a newsletter that goes out 3 times a year. They want to do the updates themselves. I wondered if this could be achieved using a standard Blogger Account?
Does anyone else use their Blog Account for the same and how do you get on with it? Or should I stick to a conventional CMS package?
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Under the arrangement, sales representatives from Verizon will be able to offer
potential advertisers not only print ads, but AdWords campaigns too.
Editor's Note: If you're reading WebProNews, you probably
know search advertising a little bit. But if you're new to the site, first, welcome;
second, would you buy a Google ad from your Verizon sales rep?; and third, comment
about that at WebProWorld.
 Google's
latest push into local search embraces a very old-school concept - the salesperson.
With Verizon signing on with Google as an AdWords Reseller, Google gets a valuable
ally in reaching small businesses it may not reach otherwise.
Call it the Wal-Marting of AdWords. If Google can extend its healthy search advertising business to scores of small businesses with tightly focused campaigns, the volume could cushion drops in large-advertiser revenue.
A Verizon executive illustrated how the new program will work for its advertisers:
"We may have a local advertiser today that has said, 'I want to spend $200 a month with you with your PPC program,'" explained Eric Chandler, president of the Internet division of Verizon Information Services. "When we look at our inventory, we can only spend $100 a month. This deal will allow us to take that excess budget that we have and plug that advertiser into the Google environment."
"We know our environment drives the best inventory," said Chandler. "We're able to maximize the distribution in our environment. Our interests are aligned with our advertisers."
CNet reported the deal, which was announced at The Kelsey Group Drilling Down on Local conference. Kelsey Group's Greg Sterling noted in the article how important the deal is for Google:
Deals like this "are critical to move the local search market forward because these businesses would not go on their own to Google or Yahoo," said Greg Sterling, managing editor at The Kelsey Group.
"There is a lot of inertia in the small-business market, which relies on sales representatives to call them or visit," Sterling said.
The report also noted how the Verizon-Google hookup extends to AOL and Ask.com. Both sites display Google's search advertising.
Google has made other moves that appear to focus on the small-business market. Recently they introduced AdWords Starter, a simplified one-page process for signing up for a Google AdWords campaign.
The deal also helps Google keep pace with Yahoo, which signed a deal with Verizon rival YellowPages.com in January to place its listings on Yahoo's local search.
Online advertising, particularly in the local search arena, stands to increase greatly in its competitiveness. Yahoo's Overture unit has been battling Google for some time. MSN ditches Overture in favor of its adCenter service that debuts this summer. Even Amazon.com has been quietly testing an ad publishing service as well, though its intentions toward local advertising are not known.
Why so much eagerness to play in the online advertising game? Money, money, money. Local search may hit close to a billion dollars in 2006. By 2010, that figure could be worth four billion dollars.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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With any topic, there are believers and nonbelievers, and the rest float, agnostically
bounced from pundit to protestor. The role of the blog in corporate communication
channels is no exception. An open door is a chink in the armor; a human voice
is a liability.
Ed's Note: What are your thoughts on corporate blogging?
How much influence do these things have? Take, for instance the Windows
Vista rewrite debacle that occured this weekend. Does having this much influence,
especially when you could be mistaken, help or hurt? Discuss this and other topics
at SyndicationPro.
Microsoft's voice in the blogosphere is Robert Scoble, co-author of the corporate blogging book Naked Conversations. Widely considered by many a pioneer in this realm, Scoble caught the ire of many after a weekend rant against an Australian journalist and a few choice Internet publications.
"Whenever you see a story that says 60% of any OS is gonna be rewritten you should demand that the journalist who wrote that be immediately and publicly fired. Totally 100% incompetent. Did NOT do their homework," wrote Scoble, before a subsequent post about not linking to certain sources.
Business writer Nicholas Carr, formerly of the Harvard Business Review, used Scoble's short-lived paroxysm as a case against corporate blogging, calling him a "bully" who is not helping Microsoft's own bully image. In a post entitled "Seven rules for corporate blogging," Carr's first rule is not to have one, period.
"If you give bloggers too much freedom, they may "go native" and tarnish your
reputation by writing something stupid. If you try to rein them in, you'll be
attacked for being a dinosaur. That's a lose-lose situation - the kind companies
should avoid if at all possible," said Carr.
Read
the Full Article and Discuss at SyndicationPro
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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PPC Advertising: Improving SERP Rankings?
Continuing the subject matter introduced last Friday, today's WebProWorld feature
post looks at a potential search engine ranking increase because of PPC advertising.
Is there a coorelation? Does one directly influence another? If you consider the
convential wisdom, the answer is "no," one does not have an effect over
the other. However, when you take a look at the post below, perhaps there is more
going on here than meets the eye. Take a gander a what's being discussed and share
your thoughts. While you are reading, consider this, does the method lend itself
to spam?
|| Chris||
PPC Ads Increasing Inbound Links?
So recently I've seen a ton of improvement in a site which I can attribute no
other reason to the movement up in Yahoo but Adwords ads.
A site that was fixed in relative nowhereville, that I hadn't worked on in a while
is now ranking very nicely in Yahoo for a solid keyword phrase of "golf swing
trainer". When exploring the site, I'm seeing a ton of inbound links from areas
that would have been an adwords ad.
Has anyone else seen anything like this and has anyone thought of this as a strategy
to improve the performance of a site for their clients? Just found this to be
quite interesting and was hoping I could get feedback from anyone who might have
noticed anything similar.
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WebPro Question: |
I have a square picture. What is the easiest/best way to round the corners using
Fireworks MX?
- lukkyjay
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