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Google Updates AdWords Tool
A recent update to the Keyword Tool in AdWords allows advertisers to view additional information about keywords... Full Story
Editorial Exploits Erupt...
The popular Engadget blog, considered the focal point of AOL's $25 million purchase of Weblogs Inc in 2005, has been caught doctoring another site's images... Full Story
FBI Agents Doing Without Email
In New York, the 2,000 employees of the Federal Bureau of Investigation won't all have dot-gov email addresses until the end of 2006... Full Story
EFF Calls For DMCA Reform Support
A bill before the House would reform the Digital Millennium Copyright Act, and ensure protections long enjoyed by consumers for lawfully using digital content continue to exist... Full Story
College Acceptance Podcasts...
File this one under "maybe a little too soon": a Massachusetts college plans to email students it accepts for admission a link to an acceptance podcast on iTunes... Full Story
Microsoft Sues eBay Pirates
Eight people in eight different states are being sued by Microsoft for allegedly selling pirated software on eBay. The software giant says it is hoping... Full Story
Jerry Maguire To Visit Yahoo!
Everybody's favorite expert on "the history of psychology," chemical imbalances, and couch surfing, Tom Cruise is slated... Full Story


Top WPW Google Discussion Posts

KinderStart Sues Google Over PageRank
KinderStart filed suit yesterday in U.S. District Court in San Jose alleging that Google improperly "blacklisted" its website. We have not yet obtained a copy of the legal filing but news reports confusingly use the term "blacklisted". An AP wire story states that KinderStart claims Google blacklisted its website which would mean the site would not be found in Google. However, KinderStart.com has over 43,000 pages in Google.

Double Click Generation - Trigger Happy
I was watching my dad on the net the other day and he double clicks everything. He doesn't know that links only need clicking the once to activate, unlike a desktop program. I remember thinking at the time that this would lead to problems if he decided to click on adsense ads while surfing, adwords clients would be paying twice right?

"Nofollow" within anchor
How spammy is it going to look if I use the "nofollow" tag via my print this page link? The reason I want to use this attribute within the anchor is because I want to avoid repeating content, which the php print script I am using generates. The resulting print page itself received a PR of 2 in the last update, but PR is not my concern...


David Utter
Tuesday Mar 21, 2006

Google Finance: Simple, Sophisticated
The search advertising company launched its financial news site last night, with an interesting take on meshing stock charts and news related to a company.

Editor's Note: How useful have you found Google's new Finance site? Does it offer what you want for financial news? What did you expect Google to do with Finance? Deposit your comments at WebProWorld.
The new Google Finance presents a very uncluttered look to the first-time visitor. A Market Summary of four major North American indexes shows their prices and price changes with a Flash-based chart, and a list of finance-related news items appears below the summary.

That very simple look quickly yields its more sophisticated features. Mousing over each of the indexes in the market summary changes the chart to match the index being selected. Entering a stock symbol into the search box brings up information one expects to see for a publicly-traded company: stock price, market cap, trading volume, and the usual ratios.

News about the company appears on the right, with each news item tagged with a letter. Those letters appear on the stock chart below the stock price. Here, Google has neatly crafted its chart with click and drag functionality familiar to users of Google Maps.

Users can drag the chart back and forth to see the peaks and valleys of a stock's performance in the market. On top of that, a resizable window over a five-year chart of the stock price can be widened or narrowed. That changes the part of the stock chart displayed.

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Those letter tags for news items appear on the chart, where users can see how the stock performed on the day of that news event. Clicking the letter next to a news item highlights it in blue on the chart. By clicking a letter on the chart, the related news item on the right will have its corresponding letter highlight. The news will scroll to display the item if it is not currently in view.

The news draws its content from Google News, and visitors can get probably most of the information they want about a company without ever scrolling down the page past the news and chart. But there is a lot more information to find below the chart and news.

Company facts, a summary, financials, and the management team appear in sections. Mousing over a member of the management team displays a picture and more information about the individual. Further down the page, company related posts found in Google Blog Search appear. A section on related companies show how the competition has performed.

Users can also choose from links within a section of more resources, like analyst estimates or SEC filings. Finally, Google offers discussion groups for each company, and dedicated a section of the Finance FAQ to discussing how those work.

Google has people watching these discussion groups, to ensure posts comply with guidelines they have set forth. While primarily they have been focused on providing a civil discussion environment, Google does not want pump-and-dump touts working the groups either.

Google's noted engineer and blogger Matt Cutts posted about one aspect of the search on Google Finance he particularly likes:

If you do a search for Lexmark, the search will show you an info page for Lexmark (stock symbol: LXK). If you didn't want a company profile page, over in the top right is a "Find more results for lexmark" link so you can search for Lexmark Canada or whatever. At most finance pages, if you typed "Lexmark" into the search box, you'll get a message like "That's not a stock symbol! Click over here to search for a stock symbol." You end up clicking 3-4 times, when the logical behavior is to give you the best matching stock profile, then give you the option to do a deeper search.

About the Author:
David is a staff writer for WebProNews covering technology and business.
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Jason Miller

Google Hires Fortunate Son
The honeymoon's over when you have to plant somebody in D.C. on your behalf. As dewy-eyed and dreamy as Google seemed in the beginning, the search giant learned how to play hardball real quick, hiring a lobbying firm with a direct line to the Speaker of the House of Representatives.

Google hired the firm PodestaMattoon, whose team of D.C. lobbyists includes none other than Joshua Hastert, the son of U.S. House Speaker Dennis Hastert (R-Ill).

The San Francisco Chronicle reports that this isn't the first lobbying firm Google has hired, they've had others in the past. But, the hiring of this firm is newsworthy for obvious reasons.

Google needs a little help in Congress these days as just about every new venture the company has tried has been met with serious public and governmental scrutiny. Just in the past year,

Google has been slapped with copyright lawsuits, flamed over its dealings with China, grilled over its potential to impact user privacy, and subpoenaed by the Department of Justice for user data.

The next pressing issue will be over net-neutrality. Having a strong team of lobbyists can only help things at the Googleplex as it prepares to butt heads with major telecommunications companies, who want greater control over the network.

Companies like Verizon and AT&T, among others, have put pressure on Google to share the cost of bandwidth and high-speed access. Google's been less than warm in their response to the telecoms.

Having a lobbyist who has a direct line to the most powerful man in Congress (third in line for President) can't hurt Google's pull in the legislature. And those that are champions for net-neutrality will cheer on their efforts.


About the Author:
Jason is a staff writer for WebProNews covering technology and business.
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Chris Editor's Pic Chris Richardson

Specialized SEO

Now that SEO/SEM has become an excepted part of 21st century marketing, some wonder how much will this fledgling industry will evolve. Will companies continue to use the board stroke bid management companies or would a specialized approach be better suited, one that focuses as much on a particular industry as it does search. Do you see a place in the SEO industry for such niche marketing services?

Take a look below at Jaan's post and share your thoughts with us.

|| Chris||
 

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Niche SEO Companies, Are You Out There?

I recently stumbled upon Click Motive which is an SEO company that specifically targets car dealers:

http://www.clickmotive.com/

Not a bad idea, plenty of car dealers out there. If you sell yourself as the SEO pro for them and them only I am sure sign up conversions would be higher, especially word of mouth. I am wondering are their are other SEO companies targeting niches ONLY?

Does anyone know of any? I would suspect another great one would be for real estate agents.
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