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Microsoft Pushing Hard In Business...
An aggressive push by Microsoft with its Dynamics products has seen it grow its placement of CRM seat licenses in the enterprise... Full Story
PodTech Podcast Content Now...
Two venture capital firms invested $5.5 million in PodTech.net, a small firm known on the West Coast for its technology-based... Full Story
Yahoo UK Receives New Mail Beta
The vaunted Yahoo Mail update has been rolled out to its UK users as part of a wider beta test of the service's new functionality... Full Story
AOL May Digg New Netscape Format
After tossing out a number of Netscape staffers, AOL could relaunch the site as a user-generated content destination... Full Story
The Laptop Is Not Enough
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NY Politicians Bought With AdWords
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Company Debuts "Attention Banking"
Often when consumers buy online, vendors take a snapshot of the customer's browsing data so they serve up contextual advertising based on user habits... Full Story
The Essentials of Font Philosophy
I'm prejudiced against certain fonts. Like others, I'm a product of my environment; I was raised to believe that fonts with tails were superior to fonts without... Full Story


Top WPW Search Discussion Posts

.uk and .com both in the US can it hurt?
Could use some understanding. Have a friend that has both .uk and .com hosted in the US, is this unethical? Can you be penalized and would it be considered duplicate content? Any feedback would be awesome and thanks in advance.

Instructions for Robot
Here is something that I want to ask. I am working on a website, firstly it was .php based, now the 'client' wants to convert it into html pages. What I have done is I have redirected .php to the HTML. Now my question is will the robots access html code or the php code?!

On-Line Stores – Is "Generic SERP" a Viable Pursuit?
Many “store” owners are having a great deal of difficulty right now in “Generic” SERP, especially in Google. Many pages have been relegated to URL only listings due to perceived dupe content relegation. Does that matter?


David Utter
Thursday Mar 16, 2006

Google Base Storms Into Europe
Google wants to drag the clock builders and chocolate makers out of their Old Europe brick-and-mortar mindset into the gleaming silicon-driven online marketplace, preferably with a Google Base account at the foundation of those efforts; we suggest a partnership that could help make this happen.

Editor's Note: Can Google revolutionize online retailing in Europe? Does your European business need or even want Google Base as an online solution? Give us your feedback at WebProWorld.

The expansion of Google into the world of online person-to-person sector with its Google Base and forthcoming Google Payments products has drawn comparisons, and dire predictions, for eBay and Craigslist. There may now be a need to bring Amazon into the conversation.

Google Base may begin its e-commerce assault in Europe, where the company's head of Google Europe told the Financial Times, "Google Base is going to have a huge impact on retailers," and that many of those retailers feel a need to be more competitive online.

The search advertising company will have a lot of catching up to do in Europe, where Amazon has relationships with businesses like UK-based Marks and Spencer. Google may have to pitch something beyond its online capabilities, though, according to the FT report:

One big UK retailer with no online presence said on Wednesday that Google's retail offer would be of interest if the internet company could also arrange for distribution. This potentially huge task has raised doubts about the long-term business models of other online retailers such as Amazon.com.

Doubts over Amazon's distribution don't have much grounds for concern. The company has built up its distribution network over the past decade and does have some knowledge in the area. Google's expertise at distribution probably does not go beyond making a change in a router's access control list and opening up a website.

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If Google can address the distribution question for those businesses needing that process, they should have an interested audience. The report said Google claimed to have interviewed executives from twenty of Europe's top retailers. Google found them unsatisfied with their online businesses.

We can suggest one possible partner for Google should they choose to really get serious about making Base a potent e-commerce solution: UPS. The package shipping company maintains bonded warehouses throughout Europe, which could hold the inventory created by smaller retailers and serve as distribution centers for fulfilling orders made through a Google Base system

UPS has extensive knowledge of supply chain management and already offers consulting for these solutions under its Professional Services unit. The combined brand recognition and existing presences in Europe would permit Google to offer a turn-key solution with Google Base for product management, online ordering, and payment processing, and UPS for inventory management and shipping.

Google has seen its stock slip in recent weeks, and some industry analysts believe Google has reached the value it's going to attain with online advertising as its 99-percent revenue source. Maybe Google and UPS CEOs Eric Schmidt and Mike Eskew should get together and talk about Europe and Google Base.

About the Author:
David is a staff writer for WebProNews covering technology and business.
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Shel Holtz

Analysts Expect CEOs To Communicate With Employees
If you reject all the other research and rationale for CEOs to communicate with employees-especially during times of change and stress-you should pay attention to the recently released "Return on Reputation" survey.

Ed's note: How important is communication? How about in the corporate sense? A recent survey, discussed by Shel Holtz, indicates it would benefit CEOs if they communicated with their employees. Tell us how important you think effective communication is at SyndicationPro.

Hill & Knowlton released the study, conducted by MORI, revealing how financial analysts view corporate reputation management. As much as you may dislike the amount of power financial analysts wield over organizations, that power is very real. And analysts expect CEOs to communicate with their employees.

The authors of the study found it "unsurprising" that analysts need to lead organizational change (an opinion held by 76% of the analysts responding to the survey).
Nonetheless the ability to communicate (66%) and motivate employees (60%) are also important factors which perhaps too many senior executives ignore to their detriment.
Another strong piece of evidence tipping the scales in support of direct leader communication with employees. I wouldn't want to be the CEO of a company that got a negative analyst recommendation because I was listening to the voices arguing that leader communication with employees is a waste of time.

Discuss at SyndicationPro

About the Author:
Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
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Chris Editor's Pic Chris Richardson

What To Charge For SEO Services?

Because SEO/SEM has become a legitimate marketing technique, many wonder how much you should charge for these services. Do you charge by the page optimized or total time spent on the project? Since this fledgling industry has yet to establish a concrete set of guidelines (something that will probably not happen), many SEO capable people are flying blind when it comes to establishing a standard when it comes to charging for services rendered.

Granted, this section is focusing more on the freelance optimizer, however that does not diminish the legitimacy of the query. Share your thoughts about price structures for SEO services on WebProWorld.

|| Chris||
 

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How Do You and the Big Boys Charge For SEO?

OK this is a old topic and most individual consultants have their own comfortable ways that they charge clients, but my interest here is the big SEO's and how they charge. I am sure plenty of the members here have been approached by the bigger SEOs out there. How do they price out projects?

I have seen so many methods out there and I want to know what everyone's opinion the best way to charge for work. Here a few of the ways off the top of my head:

Monthly Fee based Time (6-12-18 months)
Hourly
Rankings
Traffic Levels
Commission Only (Revenue Share)
Number of Sales
x dollars for y Number of Pages Optimized
etc...
...Click to read more
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