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Google
Cerf-ing For British Engineers
Google evangelist Vint Cerf, father of the Internet, will canvas several universities
in the UK to help recruit graduates to work for his company's new research and
development center in London.
Halliburton
Bounces Boing Boing
Content filters, the scourge of office Internet goof-offs everywhere, claimed
a very high-profile victim by blocking people behind those filters from visiting
the most-heavily trafficked blog on the Internet.
Microsoft,
Cisco SIP At Communications
A powerful combination of the leading operating system and networking system companies
yielded an agreement to develop real-time communication services for the enterprise.
Google
SERPs Anger UK Footballer
Arsenal and England international left back Ashley Cole is displeased in a legal
sense over Google's alternative suggestion in search results for his name.
Paradise
Blogged: For Love or Money?
Are you a purist blogger? If you were in Chinese actress Xu Jinghei's shoes (after
you stopped rubbing your giant feet), where your blog went from zero to 11 million
visitors in just 5 months, would you have a problem with placing ads alongside
your periodic musings?
He
Said What? Reigning In Corporate Web 2.0
The progressives these days are running around the office shouting unintelligible
words (to the old folks) like "blogs" and "wikis." Attorneys
and public relations managers duck and cover when this happen...
Laying
Tracks For Shopping Feed Standards
Submitting product data to comparison shopping sites and search engines can be
a taxing process. Each engine has its own feed format and special requirements
that create extra work and lower ROIs for retailers...
AOL
AIMs For Development Community
The Open AIM software development kit and support website moved into the public
view Monday morning, and third-party developers have begun downloading the SDK
to give it a try.
Digg
Gives Thumbs Up To Comments
An updated comment system for the Digg user-contributed news site offers several
new features, including ratings for comments and a three-minute window to edit
the comments one makes on a story.
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A section of text in a Google PowerPoint presentation described the concept of
storing 100 percent of a user's data; what started as a one-off observation made
by a blogger rocketed all the way to a lengthy mention in the Wall Street Journal.
Editor's Note: Do you want Google to organize all of your
information? Can the company really accomplish a goal that would require nearly
infinite storage space? And what the heck is Lighthouse? Clue us in at WebProWorld.
 Greg
Linden posted
his thoughts after taking a look at the PowerPoint presentation Google made available
as part of its Analyst Day. One slide described the concept of a GDrive and the
potential for Google to be the 100 percent storage solution for users.
Then, several things happened at once. Other bloggers picked up the story; ZDNet blogger Garett Rogers noted how GDrive could function as a network shared drive; the concept would be familiar to workers in a networked environment who use network shares every day.
After more commentary and wider coverage of the GDrive, Google made the comments in question disappear from the Analyst Day PowerPoint package. Google was its usual helpful self in clarifying that to the Journal:
A Google spokeswoman said the notes weren't intended for publication. "We are constantly working on new ways to enhance our products and services for our users, but we have nothing to announce at this time," she said.
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Of course, placing something online and then removing it did not prevent the presentation from being downloaded and retained by other users. One commenter on Linden's blog posted the alleged comments from slide number 19, which contained the Store 100% reference. A section of that text shows what Google thinks it can do for users and their data:
As we move toward the "Store 100%" reality, the online copy of your data will become your Golden Copy and your local-machine copy serves more like a cache. An important implication of this theme is that we can make your online copy more secure than it would be on your own machine.
Another important implication of this theme is that storing 100% of a user's data makes each piece of data more valuable because it can be access across applications. For example: a user's Orkut profile has more value when it's accessible from Gmail (as addressbook), Lighthouse (as access list), etc.
The important thing to note here, though, is that other than Linden's blog, there is no way to confirm these notes were truly part of the original presentation, other than inferring from Google's comment to the Journal about them.
Slide number 19 has a picture and the words Store 100%, but no comments now. Google isn't talking about it. Analysts in attendance haven't mentioned this online. Maybe this will turn out to be another "Google buys Opera" prank and 'Golden Copy' is another way of saying 'Gotcha'!
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Business
Blog ROI
 By
Shel Holtz
Katie Paine has conceded
a point to Shel Israel:
As cheap as they are to set up and maintain, there's really no need to measure
the ROI of blogs.
Ed's note:
How important is ROI when it comes to an active blog? Considering the lack
of total costs, is this something that even needs to be measured? Share your thoughts
at iEntry's newest forum, SyndicationPro.
After all, is it necessary to measure the ROI of your pants? (Shel denies he ever
used this analog, but Katie remembers it.) There's much to be said of this argument.
If a company installs the open-source Wordpress on its own servers, the cost is
limited to bandwidth. For $14 a month, a company can have the top-tier Typepad
service without concern for bandwidth use. When measured against cost, it doesn't
take much to justify. One minor positive outcome can tip the scales and rationalize
the cost of the blog.
It's even easy to extend the "pants" argument to higher costs, as Toby Ward does when discussing intranet ROI. Intranets, obviously, cost more than blogs, but Toby has asked if companies demand ROI justification for their telephone networks? Not even the bean counters insist on a tally of the ROI for phones because everyone knows the consequences of removing them.
Read
the Full Article and discuss it at SyndicationPro
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Incorporating Different Keyphrase Combinations
There are thousands of different SEO approaches when it comes to jockeying for
position in the search engines. Altering or expanding keyphrases is one that seems
to be having some positive effects, at least in one example (provided below by
WPW moderator ctabuk).
In an effort to improve SERP positioning, ctabuk increased the range of the keyphrases
being targeted, a move that seems to have paid some positive dividends. Take a
look at his example and see if you think this approach works for you. If not,
discuss why you think ctab's method may be faulty. While you are it, make sure
you visit our newest forum: SyndicationPro.
Our newest member to the iEntry family provides us with a place to discuss all
things blogs, digital syndication, and the marketing involved.
|| Chris||
Perseverance Pays
We have been trying to get our site up in Google, the .govs for Right to Buy have always beaten us well down the pages, fine on Right to Buy News/Advice etc but for our simple keyword Right to Buy we were struggling. I noticed a larger brokerage than us was on page 3 and their keywords were Right to Buy from Endsleigh Finance.
So I put this to faglork that it might be worth trying that too. We changed one
page to Right to Buy from Council Tenants Advice Bureau UK Ltd (which is obviously
number 1 on that search term) Today we went straight in on page 4 - Ok it's not
top billing but it's a right step.
Endsleigh use MIVA (formerly E Spotting) for their Directory listings, I don't
- I still do manual and I also buy links, so if you have a unique search term
that gets you top, why not try incorporating the search term into your site?
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WebPro Question: |
We are building some additional, specific content areas on our site. Is it better
to structure it as new.domain.com or www.domain.com/new? Why?
-
Brand Digital
Comment
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