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News |
Microsoft
May Use UIMA To Top Google
A Microsoft Europe executive has provided some bulletin board material for Google,
in claiming Microsoft will exceed Google in the search market in six months, based
on being better able to retrieve specific information rather than just URLs.
Apple
Prepping Movie Service
Feature-length films could be a click away from iTunes users if the company moves
forward with a plan to offer on-demand movies, as hinted at in a survey from a
California firm.
Google
Search Records Leaving China
By moving Google.cn search records out of China, the company hopes to protect
users their from government mischief. How effective the decision by Google to
move details of searches from China to the US...
Google
Breaks Free From Intel With AMD
New servers purchased by Google will contain Opteron processors from AMD instead
of models from Intel, an analyst firm said. No one from Google has confirmed the
report in the Los Angeles Times on the switch story.
The
Google Sitemaps Trio Of Goodies
Webmasters who use Google Sitemaps to ensure their sites get indexed properly
by the search engine now have some new features available to them.
Papers
Need Eyeballs To Survive
For every print subscriber who decides to cancel a subscription and get news from
the Internet, newspapers will need from 20 to 100 online readers to replace that
subscription.
Apple:
50 Percent Of Line Runs Intel
Amid all the excitement over Apple CEO Steve Jobs' announcement of a new Mac mini
and the iPod Hi-Fi, many missed one bit of news about Apple's transition to Intel
processors.
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WPW Search Discussion Posts |
SEO Advice
I'm not an SEO by profession or anything. I'm a student helping the owner of a language school with his website. It was all written with FrontPage so the HTML code was very very poor.
I have completely redesigned the page but am still not getting many visitors from Google (or any search engine), and certainly not many subscriptions from new students.
2 Websites, 1 Webhost
- Will They Suffer...
I have one site which ranked very well with Google from February 2004 - March 2005. After an algorithm update, it lost 95% of traffic from Google and is now hardly receiving any traffic from Google at all.
It still gets spidered by the Googlebot and ranks well only for the name of the site. But apart from that, nada. I'm almost convinced it's over for that site and have actually stopped working on it.
New HTTPS cannonical
problem
We have just noticed that Google has indexed the https://www versions of our homepage
and most important internal page. This has resulted in the http://www versions
being de-listed! There are absolutely no links to the https:// address's and they
only work as the SSL cert is applied to the domain for use with our secure form
pages.
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Until the four major US search engines were subpoenaed by the government, searcher
anonymity and privacy was a yawn of concern for most, even if there were a few
Paul Reveres out there. After complying with the order, though MSN and others
promised no personally identifiable information was given, the slippery slope
got a whole lot slicker.
Editor's Note: What do you think about a Search Privacy Bill of Rights? Which is more important to you-anonymity or personalization? Is all of this just paranoia or is this a real and present threat? Discuss at WebProWorld.
Among the indignant protests that came noisily tumbling to the front of our minds
was a recollection of the Fourth Amendment. But EPIC.org
s Sherwin Siy,
speaking to a surprisingly small group at SES NY, says the Fourth Amendment, which
protects citizens from unlawful search and seizure, doesn't apply in civil matters.
The panel assembled for the Search and Privacy track at SES also included MSN's Ramez Naam, SearchEngineWatch.com's Danny Sullivan, and Columbia Law School professor Tim Wu.
Wu, who co-authored the book "Who Controls the Internet?: Illusions of a Borderless World," framed it as a civil liberties issue that went beyond the US government.
"This just the beginning," said Wu, giving a harrowing prediction of abuse by governments around the world. "There are many governments that are interested in this," he said.
Perhaps even more eye opening, the panel agreed that the better a company is at aggregating data, and not destroying it, the more attractive that data will be to government entities.
The issue of privacy isn't so much about what the US Dept. of Justice received, which was a basic list of queries and time frames. The issue surrounded what could be obtained in the future. Wu was quick to mention that European law was much stricter about user privacy than US law.
As WebProNews has covered in the past, the index kept by search engines like Google may have a tremendous amount of personally identifiable information that at the very least has a registered IP address. But some query logs will also hold an email address if a personalized service is used.
Siy pointed out that a subpoena to an Internet service provider would reveal to the government (or others) who was using a specific IP address. But also at issue here is the impact the ease of information retrieval has on the culture.
Public records, for example, at one time were difficult to find. Siy said they "went from the basement to the Web and are easily discovered. Until the information was available online, it wasn't worth it to anyone to find it."
But public records and publicly viewable information are a small hiccup compared the personal information Web users trade on a daily basis to acquire the services they desire.
 "It's
a value exchange," said Naam, referencing the benefits of personalization services
offered by high-profile companies like Google, AOL, Yahoo, and MSN. Users agree
to trade a little (or a lot) of privacy to make their online experience richer.
The key question, then, is whether the benefits of personalized service outweigh a certain level of privacy. The personal information granted to Google is stored on Google's server. How long will the search engine be able to resist government subpoenas at home and abroad?
If a Web user is willing to forgo personalized features, they can use anonymizing software to help maintain their privacy.
Toward the end of the session, Sullivan expressed the need for some sort of Search Privacy Bill of Rights, and/or some kind of privacy notification posted on websites if only to avoid subpoena.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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SES NY: Communities, Wikipedia & Tagging
 By
David Utter
Social community websites, user-edited encyclopedias, and content classification
by tagging
all of these can be utilized by the savvy search marketer to garner
traffic for a website.
Ed's Note:
Do you tag or wiki or commune with like-minded business people? How has it
helped your business? Tag us at SyndicationPro
and tell us more.
A group of presenters discussed ways to tap into the popular social media technologies that have debuted online. Mike McDonald from WebProNews sent along his take on the session, SEM via Communities, Wikipedia & Tagging.
National Instruments search and community manager Jeff Watts started by discussing Wikipedia, the online encyclopedia that can be edited live online. His firm has an entry in Wikipedia and Watts thinks other firms could benefit from an entry there as well.
"Getting feedback from a larger audience sometimes requires moving to a larger
source," Watts said. "In general content in Wikipedia is fairly trusted and neutral.
One of the goals of the community is to keep it that way."
Read
the Full Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Continuing Our SES NY Coverage
With the current leg of the Danny Sullivan's SES conference coming to a close
this afternoon (03/02) and with our intrepid, on-location reporters< Mike and
Jason, back home in the fold, the amount of articles covering SES NY are unfortunately
going to dwindle. Alas, that is the nature of this particular beast. However,
we still have some really good information to share, much like the article snippet
below this note and few more, which are forthcoming. Take a look at what Mike
has to say about the future of the search industry. There is certainly some interesting
stuff. Until later,
|| Chris||
SES NY - Thinking about the Future
I was in the 'Search Pundits' session this morning here at Search Engine Strategies
in New York. Basically, you had Robert
Scoble,Matt
Cutts, Jeremy
Zawodny, Zia
Daniell Wigder and David
Vise sitting up front with Danny
Sullivan moderating questions from the audience.
One of the more noteworthy responses, I thought, had to do with a question to the effect of 'where did the panel see search in the future'. Sure it's a bit open ended, but Danny's response struck me as particularly poignant. Largely, I suppose, since I'd heard him say something similar at a past SES (Chicago maybe) and since then I've really realized how right he may be.
The gist of the response was basically that the SEO game is changing right before our eyes. The long running race to be the number one result in a major engine web query is on the verge of changing course rather dramatically (and quicker than some folks may think).
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WebPro Question: |
I chose the main keyword as being Womens Health - Now here is my question - gramatically
it should read Women's but are "apostrophes" recognised by spiders?
- ctabuk
Comment
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Rating: MVP
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Location:
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