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Blogger.com
Goes To The Phones
Sony Ericsson and Google have made a deal that will place Google's search and
its Blogger software on upcoming mobile phone models. Thanks to the arrangement
between Sony Ericsson and Google...
The
Great Click 'N' Fraud Swindle
A variety of scams, fraudsters, and software tools could contribute to as much
as a billion dollars of fake click activity each year. Worse, the Googles and
Yahoos of the world may not care as much about fraudulent click activity...
Balthaser
Could Be The Next NTP
The US Patent Office delivered something even sweeter than chocolate to web development
company owner Neil Balthaser on Valentine's Day: a rich-media patent that could
be worth millions of dollars.
Yahoo
Plays Lawsuit Game With MForma
Seven former Yahoo engineers left the portal company to work for mobile games
company MForma, and Yahoo has accused them of walking out the door with trade
secrets. Yahoo lawyers filed suit on Monday...
Bill
Gates Wants To Be Steve Jobs
Microsoft has one more thing for Apple: a product announcement on Tuesday afternoon
that will follow an Apple "special event" earlier in the day. Perhaps Gates looked
out his Windows and decided Apple...
Lifetime
Changes Include Online Boost
A Lexington, KY, high school received the reality show treatment from the Lifetime
cable channel, which devoted web development forum hosting, and other new technology
to supplement the upcoming reality series "Cheerleader Nation."
CBS
Has Eye On Wireless Subscriptions
Breaking news and entertainment alerts from CBS and Entertainment Tonight provide
up to five daily alerts that include text as well as matching pictures and video
for compatible mobile phones.
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WPW Search Discussion Posts |
No Results in MSN
I usually never ask for advice on these types of projects, but this one has stumped
me a little. Usually I am first one to find what websites are doing wrong or why
a particular website has [angered] a search engine. One website, coleparmer.com,
I recently started working on is having issues with showing up in MSN.
SEO vs. SEM
I have had calls from 2 different top event ticket brokers recently.
After talking with them, I found that most of them have multiple domains and sites.
That particular industry and many others are dominated by various controlling games, such as a giant dynamic database that pull in every event in the US, including sports concerts etc..
How does Yahoo rank
sites?
I run a number of websites and handle all the SEO myself. I have done lots of
research on how to best optimize the sites and do all the right stuff. Good content,
lots of content, h1 tags, quality and relevant backlinks, etc.
Google Map made me
lose PR
Not that I'm too terribly worried about it, but I put together a googlemap for
this page... It was a PR1, it
has a lot of content and it's a pretty old site, so I was hoping to boost the
PR a little by making a googlemap for it. I figured it didn't spider too well
because it's dynamic.
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In the e-commerce game, there is a lot of talk of eyeballs. Like in other visual
media, the more eyeballs focused in one place, the more valuable that place becomes.
The darlings of e-commerce to date have been search engines, but industry experts
are seeing trends that indicate the portal is coming back in a big way, and search
is the gate before the front door.
Editor's Note: Does search marketing still hold as prominent
a place in your strategies? How will you broaden the reach of your campaigns?
Discuss your points of difference at WebProWorld.
While Google continues to dominate in search share, controlling anywhere from
40-62% of the search market (depending on who you ask), the data seem to indicate
the emergence of a more sophisticated searcher. Instead of migratory, Internet
users are navigating their way around the Web to places they've already been,
or places they've heard of somewhere else.
In fact, if the e-marketer were to take his or her attention away from search traffic for a moment, they may see an interesting greater picture. Nielsen//NetRatings' Ken Cassar, speaking to a packed Hilton ballroom at the Search Engine Strategies Conference in New York City, intimated that search accounts for only 5% of overall online activity.
The question then is: what are they doing the other 95% of the time? Cassar says that 41% of the time, they're visiting communication sites; 35% of the time they're digesting content; and 19% of the time they're shopping. It mirrors real life in that first we talk about a product, do a little research, and then make a purchase (even if 59% of purchases occur offline 5-8 weeks after the initial research, according to Hitwise's Bill Tancer).
The trend toward navigation over exploration may be the harbinger of a new era. comScore's James Lamberti says the 4th quarter of 2005 was the first quarter since this type of data has been measured that search growth slowed to single digit percentages. People are getting a feel of where they're going and where they will return.
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Without including click through rates and conversions, only 9% of Web traffic comes from search. Bookmarks were responsible for 18%, and 15% came from following a link. In the keyword world, the top search terms are heavily dominated by URL searches - and important development to note as indicates the searcher already has an idea of where he or she wants to go - from experience.
The SES panel seems to agree then, that the search landscape was indeed changing and that marketers should be paying close attention to virally charged social networks MySpace and YouTube. In a short time, MySpace has overtaken Google in terms of page views and YouTube has taken over Google Video and Yahoo Video, primarily due to the viral success of Saturday Night Live's "Lazy Sunday" clip.
"Google is overblown," says Cassar.
"All they need [at MySpace] is a search engine," says Tancer.
With the release of a slew of side services like Google Books, Video, Chat, et
cetera, Google seems to realize that navigable content delivery is very important.
Their collaboration with Amazon.com to develop the A9 search engine shows how
seriously the shift is being taken. With that merger, "search becomes the connector
between intent and content," said Gord
Hotchkiss, moderator of the session.
 It
also shows a move to more efficient search that puts the burden on search engines,
not the user, to find content. A9 provides a number of options that includes images,
people, webpages, and others side by side.
"People don't want to work that hard to search," said Hotchkiss.
The one to watch in all this is MSN. Historically, the engine has been far behind Google and Yahoo in search. But, as the panel pointed out, the killer app may be just how MSN is worked into the upcoming release of Windows Vista.
It may be that search marketing will never go away as an important tool, but community
sites are picking up steam as valuable media - media advertisers will want to
have a place in.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Casting A Net For Podcasts
 By
David Utter
There are effective ways to search for podcasts, and more importantly, to prepare
the podcasts you create for indexing, as a session at SES 2006 New York discussed.
Editor's Note: Do podcasts have a place in your business?
What do you think of the podcast efforts being made around the Web? Sound off
at SyndicationPro
with your comments.
Our Mike McDonald forwarded some notes from SES 2006 in New York City. He spent
an afternoon session with the Vertical Search Track presenters who talked about
Podcast Search during their session, which was moderated by Detlev
Johnson, VP, Director of Consulting, for Position Technologies.
Part of what will help continue the interest in podcasting will be a way to search
for the podcasts people want, and find the most relevant ones to their queried
interests. Amanda
Watlington spoke first, summarizing the podcast formula as this: Sound + portable
player + RSS + management tools = podcasting.
Read
the Full Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Kicking Off The SES NY Leg
It's time for another Danny Sullivan special: that's right, the first leg of the
2006 SES tour launched in New York, New York (so good, they named it twice) yesterday
and our intrepid reporters, Mike McDonald and Jason Miller, are in NYC, providing
the best SES coverage around. Take a look at Mike's introductory note below (it
seems none of us can ever have an easy time traveling to these things), kicking
off our coverage in grand style. Stay tuned for more updates, which will be posted
as soon as we receive them.
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Search Engine Strategies - New York
I will be paying particular attention at this conference for any syndication/blog related tracks/sessions and will be sure to relay anything worthwhile I run across.
I probably don't need to say it here, but anything with the word 'blog' in it is extremely popular right now. As a matter of fact, I had intended on my first session being "Blogs, CGM, and Buzz" - but it was full. I don't just mean mostly full, I mean jam packed standing room only full (and I got there early). Next time I'll go earlier I guess.
There are a number of tracks on the schedule referencing blogs for the next couple of days, so hopefully I'll have better luck next time.
I did think it was interesting and noteworthy however to point out that this is a search engine conference - not a blog conference. Maybe next time they will put the blog tracks in larger halls.
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WebPro Question: |
...Does the number of impressions mean the number of people saw the advert? And
if so, does that mean this is the number of searches done in Google?
- JuniorOnline
Comment
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