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Click-To-Call
May Ring Up $3.7 Billion
By 2010, the click-to-call ad market could be worth substantial money to the search
advertising industry.
AOL,
WebEx AIM At The Office
A collaboration between AOL and online meeting facilitator WebEx plan to offer
a business version of AIM to enterprise customers on a subscription basis.
Retailers
Face Challenge Of Keyword Costs
As more and more marketers enter the paid search market, competition for desired
keywords has driven up the prices.
Google
Maps Light Up And Mob Up
A Hungarian techie has created a mashup of Google Maps that doesn't just have
a night and day difference, but a dusk one as well; HBO has created a mashup to
promote its Mafia-inspired series The Sopranos.
AdCenter
Could Have Demographic Edge
Unlike Yahoo or Google, MSN provides a variety of demographic data for its marketers
to utilize when creating and modifying campaigns.
IPTV
A Threat To Cable
A poll conducted by Harris Interactive shows that most consumers would be willing
to give up their cable or satellite TV subscriptions if...
Microsoft
Begins VoIP ‘Bloodbath’
What many had speculated for a while seems to have been verified from the words
of Steve Ballmer: Microsoft is entering the VoIP market, offering free calling
through Wi-Fi-ready mobile phones...
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WPW Google Discussion Posts |
PageRank Update
For those of you who care about the PageRank number you see in the toolbar, it looks like there's a PR update going on.
I'm seeing page that normally were PR4 pages now show as PR5 pages, so there's definitely an update going on from what I can see.
As for what this means, it's not really that significant.
AdWords effecting rank?
Google has hated my site for forever and I have tried everything. It has been
established for almost 7 years. We have many backlinks (500+ same theme, long
standing links), it is content rich...
Will Google accept my links
directory?
I am planning to set up a link directory on my site where people can submit URL's
for inclusion using a form. I will personally review all requests before adding
them to a directory which will only contain links to sites...
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Another Google PageRank update appears to be underway or near completion. What
that means for search engine optimization is a matter of debate inside the industry.
But along PageRank toolbars, ranking has increased for lower ranked sites while
it has decreased for previously higher ranked sites.
Editor's Note: Have you noticed an increase or decrease in
your site's PageRank? Do you think PageRank is more or less important than generally
thought? Wow us with your link building knowledge or pose questions to SEO professionals
at WebProWorld.
This indicates that there is something to PageRank, even if the industry
aficionados don't always agree on what. The general consensus, however, is that
PageRank is not as important for your site, as it is for other sites linking to
your site. That is, if a highly ranked and trusted site links to yours, you get
more credibility.
"Google seems to have expanded their differentiation between bogus links and links which are earned," said Search Engine Journal's Loren Baker.
"Earned links are links from authority blogs and web communities, well branded and trafficked sites, links earned via news or linkbaiting (the art of creating an idea or tool on your site worth linking to) and yellow page, local directory, user reviews, & local search marketing for brick mortar businesses."
Ultimately that can mean higher search result rankings for competitive keywords. PageRank, therefore, seems to be only a very small (but somewhat important) part of the overall equation. PageRank is judged primarily on a website's link volume, link age, and link value.
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Most authorities in the SEO industry, including both individuals and companies have denounced the once mythical status of PageRank. At one time, PageRank was so valuable that companies were willing to pay to increase their website's PageRank (through link buying). As recently as a couple of years ago, high PageRank meant high rankings nearly all the time.
Hundreds of posts in the more popular SEO forums and blogs, though, have shown that the PageRank update has had ranging effects. Like all PageRank updates new websites are seeing increases in PageRank. Most new websites we see are being indexed anywhere between PR1 to PR5. Many sites previously ranked PR3 or PR4 have seen a one point increase.
Like an update that took place approximately nine-twelve months ago, many higher-ranked websites are seeing a drop in PageRank by one point on several of the datacenters, particularly those in the PR5-PR8 category. A PR7 appears to have taken the place of the PR8's and PR9's of the past as the untouchable score, as even the number of PR7's have declined overall.
With the recent launch of Google's Bigdaddy datacenter and the overall public
awareness of Google's constantly moving rankings across a variety of datacenters,
it's no wonder that we are also seeing PageRank fluctuation now too. Most agree
that this fluctuation should settle down within the next few days.
Read
the Full Article
About
the Author:
Joe Griffin is the President of SubmitAWebsite.com.
Founded in 1997, Submitawebsite, Inc., "The Industry’s Original Submission Company,"
is a leading provider of search engine marketing services... |
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Jarboe
Optimizes SES New York Schedule
 By
David A. Utter
Greg Jarboe, known for his SEO work and SES talks, has some advice for the first-time
Search Engine Strategies attendee.
With 70 sessions in play, no individual can attend more than seventeen of them, Jarboe wrote in his article about the SES New York conference, which begins next week.
His piece suggests an approach one of his clients, who is not a beginner with SEO, should take when scheduling sessions to attend at the conference. "Who knows, optimization of Search Engine Strategies schedules could become a new service that we offer in the future," Jarboe wrote.
Jarboe's client will start SES New York with IAC Chairman Barry Diller's keynote address on Monday morning, and will keep the client's conference days full all the way through the last sessions scheduled for Thursday.
Jarboe also noted that the schedule he recommended for the client will also be his schedule. The main difference will be his work as a speaker at two of the sessions in that schedule. Danny Sullivan recommends Jarboe's two sessions, and also alternates to each one of those.
Sullivan's two recommendations, Contextual Ads on Monday and Pundits on Search on Tuesday (featuring Matt Cutts, Jeremy Zawodny, and Robert Scoble), could be better offerings for the first-time SES attendee than Jarboe's sessions in those slots, due to their more general nature.
It's a tough choice for attendees, but the real choice should be first to attend. A lot of experts in the search field will provide a great deal of expertise in their sessions. Jarboe noted a team can cover a lot more of the conference than a single person can, so perhaps when budgeting for the trip, a business may wish to plan for two people to attend instead of just one.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business.
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Is Bigdaddy "Out of Beta"?
With Google placing a great deal of emphasis on cleaning up their search engine
result pages, keeping track of the various Google datacenters that have implemented
the Bigdaddy changeover gives users an idea of how this task is being addressed.
To learn more about what Bigdaddy addresses, check out the Matt Cutts blog entry
addressing this very issue.
One such WPW poster has been monitoring a number of these Bigdaddy-implemented
datacenters and has made an interesting discovery: the amount of results has been
increasing exponentially. What conclusions can be drawn from such an observation?
Discuss your theories at the best ebiz forum on the web: WebProWorld.
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Big Daddy and Number of Query Results Returned
Has anyone else notice that the number of results returned for a Google search
query has increased dramatically on all DC's showing the Big Daddy update? In
most cases I have seen the number of search results returned for a given query
double, triple, or even quadruple.
I don't think that the number of actual pages in the Google index has increased.
Instead, I think that this infrastructure change allows G to return more results
for any given query. I also notice that I can dig much deeper into the SERP results
for any given search phrase.
So far I do not see any indication that this is making it tougher to optimize
for a phrase because of the increased number of competing pages. After all, a
poorly optimized page is still a poorly optimized page.
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WebPro Question: |
Does anyone know of any software that can tell you what files have been changed/added
or registry keys changed/added when you install a new program?
-
MuNKy
Comment
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