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Outrage
Over AOL Email Filtering Plans
AOL's announcement last week that they are often deleting links and images from
emails from those who aren't whitelisted has created a firestorm from their subscribers.
Lycos
Turning Search Lights Out?
A rumour is circulating that says Lycos has laid off most of its search team and
is retaining a skeleton crew to keep its beleaguered services operating.
Ask
Jeeves Leaning On Pisa
The Oakland-based search engine has been working on its Continental flair, by
adding a research center in Italy to complement the debut of two new search sites
in Europe.
Google
Desktop Does Cross-PC Search
One new feature in the latest version of Google's information-laden Desktop product
will get a lot of attention from users in the wake of Google's fight with the
Department of Justice over user privacy and trade secrets.
Yahoo
Considers Search Incentives
While Yahoo isn't implementing Bill Gates suggestion that search engines should
consider paying their users, Yahoo is thinking about giving some goodies to people
who make Yahoo their primary search engine.
Yahoo
Updates My Web Features
The Yahoo My Web 2.0 team delivered several functionality updates and performance
tweaks to its bookmark sharing site.
Blinkx
Adds British News Source ITN
Independent British news producer ITN has chosen Blinkx to create and power a
new video player and power the company's news search through www.blinkx.tv.
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The search advertising company has expanded its magazine ad test to a broader
number of magazines in three of its vertical markets.
Editor's Note: Are you ready to make the jump from online
advertising to print? What could entice you to bid on AdWords in print? Type up
your response at WebProWorld.
 Google's
test
of magazine ads began last summer, and involved two computer-oriented publications.
Certain advertisers
appeared on ad pages with the words Ads by Google and special phone numbers
Google used to track the effectiveness of the test.
Several more options for magazine ads have been introduced to AdWords advertisers. Those options include three vertical markets: automotive, lifestyle, and technology. Some very well-known publications appear in those lists, like Car and Driver, Martha Stewart Living, and InfoWorld among the 28 listed.
Advertisers can click on titles in those lists to see demographic information and more details on the magazine's content and readership. A form on the magazine info page allows users to login with their AdWords credentials, select an ad size, pick which issues they want the ad to appear in, and enter a maximum bid.
When selecting issues, a bidder may not win all the issues they selected. Google will let bidders win some issues though, and explained the prorated option available to bidders:
...as long as when you submit your bid, you check the box indicating that you'd like to prorate your bid for individual issues. Prorating your bid means that if, for example, you bid $12,000 for three 1/4 page ads, our system will treat your bid as three $4,000 bids for each 1/4 page. That way, if your bid does not win for all of the issues you selected, you can still win some of the issues and pay a prorated amount for each.
Prorating is an option enabled by default, but can be cleared by unchecking the box next to that option in the issue selection area of the page.
The Inside AdWords noted bids must be submitted by February 20th, 2006. After the deadline, the auction will take place, with Google contacting the winning bidders. Google will also work with those winners to ensure they deliver print-ready ads to the magazines.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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More
WebProNews Articles covering the AOL/Goodmail controversy: |
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Whitelist Stays: AOL’s Goodmail Dance
 By
Jason Lee Miller
Let's start by putting out a fire. America Online is not, repeat, is not phasing out its Enhanced Whitelist email system and rewarding that elite group of good emailers by extorting a fraction of a cent per hyperlink and image laden emails through Goodmail as a new type of email postage charge.
Pay no attention to the AOL Postmaster behind the curtain, and resume your bulk emailing as usual. The looked-like-a-press-release-but-really-wasn't memo issued by Charles Stiles was only a test.
This is a very intriguing story, especially to hear AOL tell it. But, as cooler heads review, there may be more to this story than meets the eye. And we may never know all the details, but we may see some excellent tap dancing.
The saga began on January 30th, when it appeared that AOL and Goodmail were taking measures to pass on the cost of spam filtering to legitimate bulk email marketers. The news hit national press, taking AOL by surprise and the backlash from marketers calling the program "email postage" forced the Internet company to issue an apparent reversal.
But AOL says it didn't reverse anything because there was never a change, nor a press release announcing the change, and that all the resulting hoopla was hype and propaganda set up by Goodmail competitors and others as part of a misinformation campaign. But didn't that misinformation begin with the press release that Charles Stiles issued?
Read
the Full Article
About
the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.
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Are You Still Playing in The Google Sandbox?
It seems as if the debate about the Google Sandbox is one that will never completely
go away. Does the mythical "holding pattern" actually exist, or is it
an excuse used by site owners who don't rank as well as they'd prefer? This appears
to be one of the arguments where never the twain shall meet. However, just because
a consensus hasn't been formed does not mean the topic is worthy of discussion.
In fact, the varying opinions pretty much ensure the debate will be lively. So
what do you think? Does the Google Sandbox exist or do people hide behind its
belief in order to remove the responsibility of not ranking high enough? Discuss
your thoughts by checking out what's being said below
|| Chris||
Is
the Sandbox Finally Dead?
We and other Forums have had viscous debates over the so called sandbox theory.
Top SEO experts in our industry agree more than ever (reviewing 2005) that it
doesn’t exist, as referenced above. I don’t see a need to digress
there again...
It doesn’t matter whether “Brick and Mortar” or “Internet”. The same analogies
could have been drawn for a strictly “off-line” marketing plan, or even expanded,
combining both.
The “Aging Delay” is nothing but the time it takes combined with the resources
expendable to meet a desired competition level, online or off …plain and simple.
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WebPro Question: |
Forum Sites - Who is responsible for the posted comments?
- mikesmith76
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