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AOL
Phases Out Enhanced Whitelist
America Online is phasing out its Enhanced Whitelist, replacing the bulk-mailing
program with Goodmail's CertifiedEmail program. The new system will carry a fraction
of cent fee to commercial mailers for every email with images and hyperlinks.
Google
Pre-Announces New Dell Notebooks
A user found on Google pricing and model names for new dual-core laptop computers
from Dell and excitedly posted them to an online forum, sending Dell officials
scrambling to get the unannounced products off the Internet.
Politicians
Blast No-Show Search Engines
Congress gave a Human Rights Caucus and their desired targets of derision chose
not to attend; that did not stop politicians from attacking Google, Yahoo, and
Microsoft on their policies in China.
Advertisers
Perceive Google As Best
Marketers broadly assume that their paid search ads will do better on Google than
on Yahoo, MSN, or any other search engine.
IBM,
Google, Team On Open Ajax
The old line and the new guard in technology joined a group focused on delivering
an open source project based at promoting the adoption of web development using
Asynchronous JavaScript and XML technology.
CBS,
Survivor Vote Off Google Video
New episodes of the reality show "Survivor" will be sold through the
CBS.com website instead of on Google Video or Comcast. The CBS executive tribe
has spoken, and what they expressed was this:
Google
Foundation Loses Funding From Google
One short sentence in Google's fourth quarter financial press release has raised
some eyebrows. "Google does not expect to make further donations to the Google
Foundation for the foreseeable future." But, seeing as the philanthropic
arm of Google made a call for job applicants today, it doesn't appear to have
been thrown in the recycle bin.
Google
Responds To Human Rights Caucus
Though a representative from Google will not attend the Human Rights Caucus in
Washington, DC, the company's senior policy counsel did submit a statement to
the Members' Briefing.
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During its earnings announcement, Google noted how higher than expected taxes
caused the company to miss Wall Street expectations.
Editor's Note: Google's recent earnings news, impressive except
for the earnings per share figures that were hurt by higher taxes, brings a call
for Google to provide financial guidance from some quarters. Should Google be
more forthcoming? Give us your disclosures at WebProWorld.
 Google
CFO George Reyes talked about the impact of taxes on the search advertising company's
bottom-line, an impact that caused their earnings-per-share to fall short of market
expectations:
Our effective tax rate for Q4 increased to 41.8% this quarter and to 31.6% for the year, above expectations of approximately 30% for the year. The amount of tax expense we recognize in any particular quarter is driven by our estimates for the year. And as we have said in the past, our estimates for the year are sensitive to the mix of earnings in the US and overseas.
At the end of the year, we must true up the tax provision for the year, which could, and in the case of Q4, did have a disproportionate impact on the fourth quarter.
Google pays more tax in the US than it does in international markets. That impact resulted in the swift and merciless punishment of the stock by investors, who wiped out $20 billion of Google's market capitalization the day after the announcement.
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The tax issue also raised another question that a Reuters article attempted to answer today: if Google knew this in advance, should it have informed investors?
"The senior management team should disclose that to the board," said Craig Dunn, executive director of the Corporate Governance Institute at San Diego State University, when asked about the Google quarterly results. "The board, then, I think has a duty to report that to investors, whom they represent."
At least one analyst said the 12 per cent drop in Google stock in extended trade sparked by the earnings miss might prompt the company to revisit the forecast issue.
"This may prove that their policy barring preannouncement and giving earnings guidance may not be the wisest policy," said Robert Willens, accounting analyst at Lehman Brothers. "It's not as if providing guidance is a sign of poor governance."
Google famously does not provide such guidance, a point reiterated by its CEO, Eric Schmidt during the conference call: "I'd like to remind everybody that our policy is to not to give any forward guidance and we are going to continue that policy for the indefinite future."
That may cause some of the large institutional investors who hold Google in their portfolios to prompt the company to change its tune, especially with Google insiders selling over $500 million in stock in January 2006 prior to the announcement.
While those sales likely followed the automated selling process Google pre-established for its executives, it's a substantial sum of money and a lot of stock to move. In the world of high-finance, someone is going to ask Google, very quietly, some uncomfortable questions about its knowledge of the tax rate hit to the bottom-line.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Google’s Move Into Radio: What Does It Mean?
 By
Mr. Frog
Google made headlines last week when it agreed to pay $1.1 billion for dMarc,
a Newport Beach-based company that makes a suite of radio station automation tools.
Although the Frog hasn't listened to radio since Cousin Brucie went off the air in New York, he hopped over to Newport Beach to determine what dMarc might possibly own that Google would be willing to pay so much money for.
What dMarc Offers Google
dMarc has several proprietary technologies that are currently being used by radio stations in the U.S. Each of them will be used by Google in different ways to extend the power and reach of its Adwords platform.
The first, dMarc's DataServices, is a system managing the flow of textual
information transmitted alongside traditional AM and FM radio signals to RDS (Radio
Data Systems) and HD Radio-capable receivers. Right now, the number of people
owning either RDS or HD Radio receivers is tiny, but this is likely to change
quickly, given Apple's recent announcement of the iPod Radio Remote, a $79 accessory
that brings FM radio to the iPod and supports RDS.
Read
the Full Article
About
the Author:
Mr. Frog is a leading Search industry visionary. Mr. Frog is a member of the Did-it Search Marketing team which accompanies him to most major
marketing conferences.
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Website Syndication... Do You RSS?
Syndicating your content can have many positive effects for your site's performance
on the web marketing front, including search engine placement. Because site syndication
is continuing to grow in popularity (actually, that's been going on for some time),
many new site owners are seeking advice on how to implement such technology.
Of course, the most popular of the syndication technologies goes to RSS, which
seems to have taken on an almost universal (or at least worldly) acceptance (sorry
ATOM users).
Below, our featured post asks how to integrate RSS into a number of sites. Since
many of you guys have experience with such activities, please drop by and share
your knowledge. Thanks a bunch. You all take care and we'll see you tomorrow.
|| Chris||
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Adding
RSS for several Web Sites
It's a long time since we started thinking about adding an "articles" section
into the web site to enhance our rankings and offer and additional service to
our customers.
But since RSS became a real thing to have fresh content into a site, new ideas
came to us. We have sites related to cars, apartments, houses... travel services,
so we can just offer this articles as an additional service and not as the main
product (with this I mean that we cannot follow the same strategy like a blog
follows - publishing).
So, what's what we have think (and that's for what I need your opinion): we think
it could be a good idea to create a blog related to travel services on the Costa
Blanca - Spain (one blog for each language with an independent domain name, so
in everyone we can have different contents depending on our customers) and use
them to incorporate weekly fresh news into our web sites.
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WebPro Question: |
I was considering exchanging links with a site fairly relevant to ours. It has
a PR of 5 on the index page and PR of 4 on the links page. My only concern is
that there are over 10 pages of links - each page with around 10 links. Is this
too much?
- pcm535
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