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Google
Buying Napster Rumor Shot Down
Lots of people have been downloading the chatter about Google possibly buying
the Napster music service, but Google said it's not happening.
Sorry,
Microsoft; ODF Lives On In Mass.
Surprise, surprise. Massachusetts Governor Mitt Romney appointed a successor to
the departed CIO of the state's Information Technology Division, Peter Quinn...
Microsoft
Patent Woes Forcing Office Upgrade
Corporate users of Microsoft's productivity suites Office XP and Office 2003 will
have to upgrade their software, in the wake of Microsoft's court loss in a patent
suit.
Google
Down Ahead Of Earnings Announcement
After-hours trading in shares of the search advertising company declined slightly
from the previous close, down $1.02 to $425.80.
AMD
Can Subpoena Firms For Intel Suit
Third parties that received subpoenas from AMD for its antitrust case against
Intel had been reluctant to comply, citing non-disclosure agreements with Intel.
Wikipedia
Bans Congress
A one-week ban on IP addresses associated with the US Congress will stay in effect
until the Wikipedia Foundation can collect comments on abuses of Wikipedia by
Congressional staffers.
Search
Engines: Release DOJ Data
After all, as Cory Doctorow et al at BoingBoing point out, if there is no personally
identifiable information in the data, there is no reason to keep it from being
posted...
Google
To Set Up Israeli R&D
Sergey Brin intimated to Israeli news source Haaretz that Google "is in the
process of establishing an R&D center in Israel." Brin made the statement
during the World Economic Forum in Davos, Switzerland.
EBay
and Super Bowl Economics
The confounding success of the famous Super Bowl economic indicator, where the
winning team's conference seems to correlate with the coming year's economy, is
spilling over into other areas...
AOL
Expanding Broadband, Portal Deals
Three phone companies will join Verizon and Time Warner Cable as providers of
broadband connectivity; AOL and Sony brokered a portal deal focused on users of
Sony Vaio PCs.
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After General Motors made a call to television viewers to "Google" the Pontiac brand name, it didn't take long for Mazda to launch a keyword counterattack. Sponsored search results carried the echo of Mazda marketing snickers as Pontiac searchers were invited to a side-by-side comparison under the link title "Pontiac vs. Mazda."
Editor's Note: What are your thoughts about Mazda's bidding on Pontiac keywords for Google AdWords. Is Mazda keeping their business tactics above the belt? Discuss this and other topics at WebProWorld.
 The
scenario denotes two important developments: the emerging of a new TV-to-Web advertising
strategy as major companies are not only pointing to URLs, but also inviting viewers
to do a search; and that bidding on competitor brand keywords can be an effective
(albeit potentially expensive) strategy.
Mazda bought the words "Pontiac" and "Pontiac Solstice" to bolster exposure for the MX-5 Miata, Pontiac Solstice's chief rival in the two-seater roadster market.
Acknowledging the power of the Google brand, now used in the common vernacular as a verb, as a symbol of relevancy and credibility, GM chose the search engine for its TV spot as the most recognizable call to action. After all, nobody says, "just Yahoo! it."
Though the cleverness of the TV-to-Google campaign backfired a little, it is definitely a harbinger of things to come. We should expect to see more of that while noticing also a stronger Google hold on the search market.
In a USA Today article, GM marketing director Mark-Hans Richer said Mazda had been taunting them like this for a while (though John Battelle says it was his idea). "We find it flattering that they'd like to take the market-share leader for the last 18 years and compare it to a newcomer. We think it's a wonderful comparison," he said through his pearly whites.
A faint "tee-hee-hee" could be heard from the Mazda camp. In the same article, vice president of marketing for Mazda, Don Romano, says the company will continue looking to bid on competitor brand name keywords while looking for more "alternative modes of advertising."
Primarily focused on a younger market that's typically more interested in the roadster model (they forgot about Mr. Notyounganymore booming Kanye West from his speakers while pretending to care about Miss Implants' thoughts on iPods), Romano said marketing to that demographic is a new game altogether.
"What we're finding is that this younger demographic is not sitting in front of the television watching commercials," he says.
That is, unless you count the Super Bowl. This Sunday's Steelers/Seahawk match-up continues the trend of TV-to-Search advertising. Brands that advertise during the Super Bowl experience a serious spike in search traffic during the next 24 hours.
"In an era when consumers turn to search engines to research companies and investigate products, Super Bowl advertisers must harness the online demand they're creating, and turn viewers into instant customers," says Peter Hershberg, managing partner and co-founder of Reprise Media.
Currently, GoDaddy.com is the champion of Super Bowl-to-Search-to-Website advertising. But then again, that's where Miss Implants works.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Google Calls For Blogtimization
 By
David A. Utter
The Google AdSense team posted some advice about placing AdSense blocks in blogs
and making the most of the space on the blog to better profit from those ads.
AdSense Publisher Support advised bloggers to "blogtimize" their work when using AdSense. A few simple suggestions on placement, they said, can help get the most out of those blog posts.
They recommend placing the medium rectangle ad format at the bottom of each post. "The medium rectangle also supports image ads, increasing the competition and revenue potential for that ad space." Since Google has experimented with CPM ads, which pay site publishers more than CPC ads, that looks like good advice.
Also, place ads where readers will notice them. Google suggests using them as a "commercial break" on the main page, with an ad after each post. Within individual posts, Google think a longer entry may benefit from "embedding a blended medium rectangle into your post and adding a banner at the end. For short entries, just place one medium rectangle or banner at the end."
Publishers can use section targeting to improve the relevance of their ads. Also, they should make use of colors and blend ad units with the blog's background color.
The AdSense team also brought up channels, a feature that allows publishers to assign channels to pages and track how different ads perform on them. This lets the publisher find the best performing combinations via the metrics Google provides.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Just a Little Patience... Yeeaaaaaaaahhhh
When it comes to SEOing for search engines, like most tasks, people would like
to see the results of their efforts immediately, if not sooner. However, a post
from logodesign77
suggests another way of approaching optimization tasks: PATIENCE. I realize that
this particular word is a hard for many of you to come by, but it is an important
quality to have, especially when dealing with search engines.
Yes, Google, Yahoo, et al can and will index new pages or new changes rather quickly,
in fact, one of last week's spotlight posts spoke about the speed in which MSN
Search has been indexing new content as of late. However, that just because something
has been indexed does not mean the improvements will be reflected immediately.
Take a look below and see what you think.
|| Chris||
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a proposal and receive a free keyword research analysis: Click
Here |
Best
SEO Tool For Google - Patience
Patience is a virtue...or so they say. It is often hard to explain to a client who does not have a good understanding of how the Internet works, why they shouldn't expect overnight results on google search engine. I have a client who has a site that is 7 months old. It has been indexed by google and for the last two months it has been crawled to the tune of 20+ meg. The site is about 100 pages. Anyway, he sees that he is number one on MSN for his key search term but not even on the radar on google.
I have learned that the number one tool in any Google SEO program is patience. And I tell my clients that want their sites to show up on Google to be patient and not to expect anything for quite a while. Then comes the inevitable question from the client..... "If I am top on MSN then why not Google, don't they all work the same?" That is when I give them the url to this forum and say read away.
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WebPro Question: |
I am doing a campaign from India. How can know whether or not the ad's are displayed
in Google USA?
- amar
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