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News |
Microsoft
Does The Lotus Position
The folks at Microsoft's Redmond headquarters decided to take a shot at IBM and
announced new migration tools to help bring Lotus/Domino users over to the Office/Exchange
side of the productivity world.
Video
iTunes Boosts NBC, ABC
$1.99 downloads of recent episodes of shows like "The Office," "Lost,"
and "Desperate Housewives" may have led to ratings gains for all three
programs. The death of television at the hands of the Internet isn't happening.
Technorati
Enhances Chart Blogging
The charts provided by blog search site Technorati now have more data behind them,
giving blog searchers an extra treat while searching for posts on their favorite
topics. Technorati has had charts available for a few weeks.
A
Sly Buy: Yahoo Snares SearchFox
The RSS feed reader startup SearchFox had announced they were shutting down on
January 25th; Yahoo has stepped in to buy parts of the company.
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The search advertising company purchased dMarc Broadcasting, a digital solutions
provider for the radio industry, for $102 million cash and potentially as much
as $1.136 billion over the next three years.
Editor's Note: Is your site ready for a radio audience? How
will you adjust your marketing message to suit AdWords on the radio? Call us on
the hotline at WebProWorld
and let us know..
Google announced plans to integrate the dMarc
technology into AdWords and create a new radio ad distribution channel for Google's
advertisers, the company said in a statement.
"Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media," Google's Tim Armstrong, vice president of Advertising Sales, said.
"We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google's expansive network of advertisers with dMarc's talented team and innovative radio advertising technology."
dMarc brings organization to the radio advertising process. Its technology automates several functions connected with getting advertising to listeners. That includes scheduling commercials and placing them within a broadcast.
Eric Schmidt, Google's CEO, has publicly stated his desire to see more targeted advertising in television. The dMarc acquisition gives them a ground to test the concept on an audio basis first.
Google and dMarc could have another opportunity for delivering audio ads. The popularity of podcasting has yet to be matched by an effective way to monetize the medium.
Presently, Google has the technology to place advertisements in RSS feeds, which are the preferred way to deliver podcasts to subscribers. It's reasonable to believe the talented folks in the Googleplex can adapt dMarc and provide podcasters an AdSense service similar to that used by websites and bloggers today.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Nielsen Teams Up With Intelliseek
 By
Jason Lee Miller
The blogosphere just got a lot of credit in the media business. The company best
known for measurement of television ratings, Nielsen has paired up with consumer-generated-media
analytics firm Intelliseek to form Nielsen BuzzMetrics.
The merger comes after BuzzMetrics, Inc., owned by Nielsen parent company VNU, acquired a 50.1 percent stake in Intelliseek. The newly formed company's goal is to measure and understand word-of-mouth behavior and influence-mostly though studying the goings-on in the blogosphere.
Intelliseek's Blogpulse is well known in the consumer-generated market as a way to track 20 million online conversations as they occur.
The deal marks the third in a series of word-of-mouth research investments supported by VNU. In February 2005, VNU acquired an equity interest in Israeli-based Trendum, a leader in media and linguistic analysis technologies. In September 2005, Trendum acquired BuzzMetrics, and the new company adopted the BuzzMetrics name.
The new combined company will build on its search and text-based analytics to
help marketers develop more effective marketing strategies, gain new consumer
insights, and enhance their relationship marketing and corporate reputation. The
new company also will continue its research and development activities to measure
the next generation of media technologies by which consumers create and share
information, including audio and video.
Read
the Full Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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What to do with all these domains...
Hey everyone. What do you do when you own a number of domains? Do you sit on them
or try and make a profit by selling them? The poster in the WebProWorld spotlight
section has relayed this very issue. So, if you have some ideas about what do
with multiple unused domain names (or perhaps are interested in acquiring one
or two), drop by and post your comments.
Until later, have a good one.
|| Chris||
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a proposal and receive a free keyword research analysis: Click
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The
Best Thing to Do with Extra Domain Names
Okay, we now also have a couple of other domain names that include very relevant
keywords. I've used several approaches before with this kind of tactic but have
never seen a definitive answer as to what is the best thing to do.
Should I:
A) Point the new domains at our website (301 redirect) and not do any SEO on them
B) Do as above, but do some optimisation (link building etc)
C) Create single webpages at these domains with content relevant to golf, and put links on them to our website
D) Something else
I'd be interested to know everyone's recommendations.
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WebPro Question: |
Do any of you know how long it takes for Google spam reports to be actioned?
- milonic
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