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Yahoo’s
Double Standard: France Vs. China
Yahoo has a double standard. A federal appeals court dismissed a lawsuit by the
Sunnyvale portal powerhouse, filed to try and keep a Paris court from enforcing
a $15 million fine...
Million
Dollar Homepage Falls To DDoS
Lots of outages have hit the now-legendary Million Dollar Homepage site, and have
been blamed on a massive distributed denial of service attack.
MySQL
Joins The Feds
The General Services Administration, procurement office to the government, has
awarded a 5-year contract to MySQL AB for placement in its listings for purchase
by federal agencies.
Quaero
Frightened Off The Web
French technology firm Thomson has withdrawn the Quaero project website after
a barrage of interest from people followed French President Chriac's portrayal
of Quaero as a Google challenger.
Slashdot,
Digg, And All That Traffic
Once an old iPod story on kottke.org got Dugg, visitors streamed to the story;
then Slashdot picked up the story and the fun really began.
AdSense
Relevance In Blogs Revealed
The continuous battle for relevant ads and the profitable clicks that they can
attract on a blog has been a difficult one for the blogger who really needs to
see at least a trickle of a revenue stream.
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Microsoft is planning to release an assault on the search advertising industry this coming June, according to the Associated Press. Pulling from the Chinese research leg of the company, the Beast of Redmond aims to add highly targeted and contextual next-generation search marketing technology to its weapons cache to continue its bout against the new nemesis found in Google.
Editor's Note: Does Microsoft have a shot at taking down the
great and powerful GOOG? Is the Beast of Redmond just blowing smoke or does it
have the technology to rebuild itself? Let us know your thoughts at WebProWorld.
Being in the shadow of another company is certainly not something Microsoft is
used to. Sure, Sony gave the software company a proper thumping with PlayStation
2, a hard lesson that propelled an aggressive dropping of Xbox 360 gamer bait
in time for Christmas. "In time for the holidays" was a strong left hook to Sony's
chin before the tech giant could throw out the monstrously high-tech PlayStation3.
Microsoft is hoping an early attack put a crack in Sony's glass jaw.
Microsoft's new plan of action smacks of a similar counterattack strategy. In the search marketing business, it's been a losing battle for second place. Not realizing the early importance of search technology, Gates and company outsourced their afterthought to Yahoo!'s Overture Services. As their market share of the search market has gone from bad to worse, dropping by as much as eight percent in recent years, that strategy has proven ineffective.
Though some have speculated a stronger relationship with Yahoo! is forthcoming, the relationship is scheduled to come to genial close in June. It appears that's when MSN will make its push for at least second place, if not able to over come a strong memetic force in Google.
The AP reported that 25 percent of sponsored links come from Microsoft's recent testing of adCenter and that in June that percentage will grow to 100.
Yesterday, Microsoft unveiled its adCenter Incubation Lab, shortened to adLab for the time constrained, a joint-effort between MSN's adCenter and Microsoft Research that has given way to a state-of-the-art laboratory in Beijing. adLab has "a mission to research and incubate advanced technologies for MSN adCenter, designed to provide advertisers with rich targeting capabilities based on audience intelligence information and give consumers a more relevant online experience."
That relevant online experience includes advertising across several platforms from blogs to search to video all aimed at targeting a precise audience. Microsoft demonstrated some of these technologies at their recent adCenter Demo Fest.
" These prototypes hold the promise to change online advertising dramatically in areas such as paid search, behavioral targeting and contextual advertising. Also shown were projects addressing areas of incubation in their earliest stages of investigation, such as ad bar-code readers, social network mining, and video and large-display ads," said Microsoft in a statement.
Read
the Full Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Google Personalizes Mobile Phones
 By
David Utter
Mobile phone users can go from simply having Google services available to getting
phone-friendly personalized content on those devices.
Google wants to get very personal with you, and not just on your PC. If you let them, Google will be at your side, wherever you go (and can get a decent signal on your phone.) The search advertising company launched a mobile version of its personalized home for cellphones.
Users of Google personalized home can login from a PC and add content to to that homepage. Then by visiting Google from the mobile phone and logging in from there to the personalized home, the content modules show up on the mobile phone.
Once inside Google, Gmail message previews, weather, and stock information appears, all as designated by you, the user. The feature that seems to be getting attention is the delivery of RSS or Atom feeds to the mobile phone.
Forrester's Charlene Li blogged about the service's debut, and noted it's "an easy way to get my RSS feeds on my Blackberry!" When she asked Google about shifting the order in which content gets displayed on a mobile phone, Google director of product management for mobile Deep Nashir hinted that feature could be available in the future.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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One Way For MSN To Combat Google
Chuh-chuh-chuh-Ah-ah-ah (or something like that). If you can't tell, I'm trying
to phonetically spell the sound effects used in the Friday the 13th movies in
order to set the mood a little. If you haven't realized yet, today is in fact
the first "unlucky" Friday of the new year, and because of the Friday
the 13 movie series, Jason and the eerie sound effects are usually the first thing
I think of when this particular date hits.
Incidentally, because of today's theme, I was looking for posts that have a sense
of bad luck or foreboding in them. Unfortunately, there weren't many available
that haven't been covered thoroughly elsewhere. I did, however, find a post that
could actually lead to some bad luck for Google. As many of you know, MSN is struggling
to catch-up with Google and Yahoo when it comes to search engine use. Although,
it appears as if the boys from Redmond still have some tricks up their sleeves,
thanks to the fact that Windows is still the dominant (only?) operating system
available to shoppers.
Take a look below and see what you think. Is the method being described in the
following post enough to make a difference in the battle for Internet search users?
|| Chris||
Increase
In MSN Traffic?
Has anyone else noted increases in MSN traffic since Christmas?
A friend of mine has an interesting theory on this. A lot of people received new computers for Christmas, and by default any PC using a Windows OS will have MSN set to its default search engine.
I think he's right.
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WebPro Question: |
If I create an Overture ad, for a link into my site, will Yahoo index that link
and add it to their results?
- promarkweb
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