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Congressman
Aims At Chinese Net Censorship
Representative Christopher H. Smith (R-NJ) takes aim at Internet companies doing
business and China. He plans to hold hearings as chairman of the House Subcommittee
on human rights next month based on reports U.S.
Google
4Q Earnings Webcast Jan. 31st
Google will be announce its 2005 fourth quarter results via Webcast on January
31st at 4:30 EST, the search company announced yesterday.
The
Return Of Google GLAT
Pulitzer Prize winning reporter David A. Vise's book, "The Google Story,"
brings back an old Google favorite, the Google Labs Aptitude Test.
Google
Takes "Overseas" Market from Yahoo
Fortune Magazine reports Google has overtaken Yahoo in Europe and other "overseas"
markets, according to an advisor's note to Bear Stearns clients.
Google
Talk Tasting Blackberry
Blackberry users get to use Google Talk and Google Local services on their mobile
messaging devices as Google makes its maps and chat available for the popular
platform.
Spitzer
Checking Digital Music Collusion
Despite being competitors in the music industry, the big music labels had "most
favored nation" terms inserted into contracts with digital music distributors.
Yahoo
Exec Puts Career On Automattic
Toni Schneider, lately the man behind Yahoo's Developer Network, will leave the
cozy confines of Sunnyvale for the dual joys of heading a startup and partnering
in a venture capital firm.
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Waves of change have cascaded over the search marketing sector in the past year prompting changes in the methods, business and practice of search engine optimization.
Editor's Note: Our latest Jim Hedger article looks at the necessary
changes required to stay afloat in the SEO world. Take at look at what's being
said and share your thoughts at WebProWorld.
Though many things have been altered, expanded or otherwise modified, the general
search engine market share has not. Google remains the most popular search engine
and continues to drive more traffic than the other search engines combined. Another
thing that has not changed is the greater volume of site traffic generated by
organic search placement over any other form on online advertising.
There are six or seven advanced public search engines out there but the vast majority of SEO attention is naturally given to Google. Many of the tips offered in this piece, while useful at the other search engines, are written with Google in mind. We are also thinking about alternative file formats and other ways visitors might find websites aside from pure-search.
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The most visible changes can be seen in the variety of search formats and in search results returned by the major search engines but the greatest changes are taking place in the philosophies and practices of search engine optimizers. As the search environment has changed, so too have the techniques and tools used by search marketers. More time is focused on improving website content and navigation in order to appeal both live-visitors and search spiders. There are also new metrics measuring the success of a search marketing campaign, all of which are far more complicated than simple search engine rankings.
Since the introduction of the Jagger Update at Google, we have been doing a number of things slightly differently and have updated expectations of our clients and ourselves.
Organic search engine placement now requires a lot more work on our part and on the part of our clients or their webmasters. Content needs to be updated regularly, navigation simplified and shared analysis of on-site traffic is increasingly important. Top10 websites, especially around their main entry points, have become production pieces requiring a greater degree of strategic planning than the general, annually updated brochure sites do. Creation of that content needs to be considered a standing business expense though that expense should be more than made up for in long-term advertising savings.
Along with that greater effort, we strongly advise our clients to integrate their
PPC campaigns with their SEO campaigns though, not necessarily in the hands of
the same person. SEO and PPC are two unique arms of search engine marketing. Many
SEOs spread their time crafting both paid and organic campaigns for clients though
each requires unique and highly developed skill sets. PPC offers guaranteed placements
for a fee but require greater attention and monitoring, along with different levels
of analysis. We have set caps on the number of PPC campaigns we can run in conjunction
with organic placement campaigns and have taken measures to outsource via recommendation
any overload. The key here is to have the PPC and the organic SEO teams working
together on several aspects of the client's web documents.
Read
the Full Article
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AOL’s Grid Goes Gridiron For Super Sunday
 By
Jason Lee Miller
One hand on a hoagie, the other on a mouse--it's the Super Bowl baby, no need
to hold the remote. America Online is offering a few companion features to go
along with the only sports day that really matters.
If you get tired of living in the present with live blogging from the game, the
advertisements, and postseason fantasy football, the Web portal has glory moments
of the past on file, too.
Free highlights from all previous 39 Super Bowls are available at AOL Sports for viewing with commentary from players and the Top 5 Plays of all time and the Top 5 highlights of the 2006 Playoffs and 2005-2006 season.
AOL is also solving the mysteries of the ages by answering questions like, "hey! What ever happened to Bart Starr?" Super Bowl legends are tracked down brought and defibrillated for your enjoyment in a "Where Are They Now?" feature.
Of course, the only time of year advertisers are thanked for their efforts is during the Super Bowl. For the fourth year straight, AOL will be running the Super Sunday Ad Poll, where all of the ads that appeared during the game can be seen again and then voted on by visitors to choose the winners.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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CSS in Email Problems
Hello all. How are you guys doing? Our subject in today's WebProWorld spotlight
post deals with email campaigns using HTML mailings. It seems pagetta
is having problems with the CSS external file being stripped from these emails
and would like to know what can be done to address this. We've had this problem
ourselves at iEntry and to fix the situation, we began using inline styles.
However, I'm not sure if this is the exact answer being requested. So if you have
any experience dealing with this, please drop
by and share some of you expertise. Thanks a million.
|| Chris||
Why
Won't the Mailer Pick Up the CSS?
we sent out an email flyer today and have been having major problems with the
CSS. Some people are receiving the mail and it is not picking up the external
style sheet at all and so looks naff naff naff!
Other people are receiving it with all the sty;es fine, but one major image is not appearing. The difference between this image and the others that ARE appearing is
1. Its a jpeg not a gif
2. It is put in using td style="background-image:image.jpg;"
as opposed to img src=".... could anyone suggest why we might
be having these issues?
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WebPro Question: |
Is it possible to get the search query and referrer for the inbound connection
with Apache (php or otherwise)?
- quickcreative
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