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Ads More Impressive Than Text
Though much has been made of contextual advertising and the text-based ads it
delivers, marketers prefer graphical advertising by an overwhelming margin.
Verizon
Joins The Net Greed Chorus
Yet another telecom CEO, this time Verizon's Ivan Seidenberg, sees the need for
content providers like Google and Microsoft as well as consumers to pay for the
network.
No
Google Oppression At Xooglers
There's no reason to fear for the ex-Googlers behind the Xoogler blog, despite
the keen interest of Google Legal in their posts. Sadly enough, Doug Edwards has
doused
the flames of conspiracy...
Gates,
Gadgets, And Google Burgerbots
Microsoft's Bill Gates opened CES in Las Vegas with his traditional keynote address,
corporate blogger Robert Scoble keyed it all in, and Steve Ballmer took a virtual
beating at the hands of his subordinate Chief Software Architect.
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Both Internet players have new products ready to roll for mobile devices, with Google making another mobile-centric deal while Yahoo debuts its Go service.
Editor's Note: Does the potential for a greater Google and Yahoo
mobile presence drive your future advertising plans? Cruise over to WebProWorld
and let us know.
The Consumer Electronics Show became a mobile Internet playground, as Google and
Yahoo made announcements that will broaden the presence of their brands on mobile
handsets.
Motorola and Nokia figured in the plans of the two Internet competitors. Google got a deal where a Google icon integrated by Motorola into new handsets makes Google search a single-click away for users.
That follows a previously announced deal where Google becomes the default search on mobile browser applications developed by Oslo-based Opera software.
"Our relationship with Google provides an opportunity for us to offer a high quality mobile search experience - one familiar to and loved by millions of users across the globe," Motorola executive Scott Durschlag said in a statement.
Yahoo divulged the more comprehensive package of services, aimed not just at the mobile handset but the television and the PC. Called Yahoo! Go, the service lets users access their Yahoo content, including email, photos, and music, from a variety of devices.
While the television becomes a prominent piece of Yahoo's strategy, the widespread adoption of mobile phones made those devices just as important.
Portability and synchronization for contacts, pictures, and email through Yahoo Go will initially be available on Nokia Series 60 smartphones, with support for more devices and additional Yahoo services planned.
Like Google, Yahoo is working with Motorola; Yahoo wants to get the Go service
on Motorola handsets. Nokia and Motorola occupy the top two spots among mobile
phone makers in the world, with Yahoo and Google competing for a place in the
pocket of millions of consumers.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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Google
A Victory For Waterloo
 By
David Utter
After purchasing a small technology firm based in Waterloo, Ontario, Google has
decided to expand its presence by adding more staff in Waterloo.
While fellow Waterloo corporate resident Research In Motion spent much of 2005 locked in a life-or-death patent battle with NTP, the new tech firm in town enjoyed vast profits, a soaring stock price, and endless media coverage that was mostly positive.
2005 was good to be Google, and even better for Reqwireless, a wireless technology company in Waterloo that Google quietly purchased in the summer of 2005. Canada.com reported on the activities following the deal, and recounted a comment from Google:
"We acquired Reqwireless because of the talented engineers and great technology," Google said yesterday in an e-mail statement to the Financial Post. "We're thrilled to have them here."
Read
the Full Article
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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AdWords Newbie Needs Help
Hey guys, it's FRIDAY, which means the weekend is upon us, of course. The first
week of the year is always disorienting, at least to me. In the US, there are
piles and piles of college football bowl games to sit through, followed by an
odd withdrawal when they abruptly come to a close. At least this year we got to
close with the incredible Texas/USC
game. Moving on... in today's WebProWorld spotlight section, poster JuniorOnline
is initiating an AdWords campaign and has some pretty standard beginner questions.
See what Junior has to say and see if you can give
him a hand. I know any advice will be appreciated. Thanks a lot and have a
super weekend.
|| Chris||
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| Add Remote Backup Services to your existing
business, or start a profitable Internet-based online backup service for a high
profit recurring revenue stream. Click
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Adwords
- Beginner Question
Q1- let say you have 1 campaign which has 2 ad Groups. Does the % click through rate in one of them affect the other one?
Q2- let say you one ad Group and it has 20 keywords and only 7 of these are actually performing well and the other ones are not getting any clicks at all. Does the click through % rate for the ones doing badly would affect the overall campaign performance?
any info about adwords would be appreciated.. I would like to learn more about how to manage and keey an eye on these ads and to see what indicators to monitor..
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WebPro Question: |
Does anyone use Google Analytics on their website? Does it benefit or not?
- geminisden
Comment
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Meet the Members: |
 User:
panda
Rating: Poster
Joined: 08.15.04
Location:
Shanghai
Website: urlchina.cn
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Inc. 2549 Richmond Rd. Lexington KY, 40509
