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Shoppers Start At MSN, Yahoo
Internet users may be using Google to sift through all the world's information, but a slightly higher percentage of online shoppers start their trips on Yahoo and MSN.

Apple’s iPod Year And Other Groovy Stuff
A number of tech companies have had big years but none may have had a bigger year than Apple. Apple has become of a part of the zeitgeist as much as pop stars and famous actors.

Cutts, Zawodny, And The SEJ Awards
One last nod from the Search Engine Journal's Search Blog awards showed who the voters thought would be most likely to flame a spammer to crunchy blackened bits.

Page Rank Engine Released In Beta
A new meta-search engine has been released in beta that searches Google, Yahoo, and MSN and organizes results by page rank. P.R.A.S.E. (Page Rank Assisted Search Engine) is designed to eliminate duplicate results...

Search Moguls Embrace Hollywood
Financial Times men of the year, Google co-founders Sergey Brin and Larry Page, will be billed as executive producers of an indie film by an old college friend.

Will Musicians Hear The Magnatune?
As Eliot Spitzer gives music fans everywhere the holiday gift of seeing the four major music labels squirm in the face of his office's investigation of digital music download pricing, musicians may start considering other online options.

AdSense Trojan Could Be On The Loose
An Indian web publisher claims a Trojan program that replaces Google ads with a different set of ads has been found in the wild. A report on the TechShout website said a Trojan affecting AdSense has been discovered.



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David Utter
Thursday Dec 29, 2005

Men Are From Google, Women Are From Yahoo

On the Internet, as in life, men and women have different motivations for doing what they do. According to a recent report from Pew Internet and American Life, women view the Internet as a place to extend, support, and nurture relationships and communities. Men tend to see it as an office, a library, or a playground--screw the community, this is about function not family.

Editor's Note: Do you notice analytic traits that could indicate gender differences? If so, what? Tell us about it on WebProWorld.
Men Are From Google, Women Are From YahooThe report found that women are more enthusiastic communicators, using email in a more robust way. Not only sending and receiving more email than men, women are more likely to write to family and friends about a variety of topics, sharing news, joys and worries, planning events, and forwarding jokes and stories.

While both sexes equally appreciate the efficiency and convenience of email, women are more likely than men to value the medium for its positive effects on improving relationships, expanding networks, and encouraging teamwork at the office.

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"Women also value email for a kind of positive, water-cooler effect, which lightens the atmosphere of office life," reads the 54-page report.

The report found that women are more likely to use the Internet for emailing, getting maps and directions (after all, we men always know where we're going), looking for health and medical information, seeking support for health and personal problems, and getting religious information.

Men tend to be more intense Internet users than women, being more likely to go online daily (61% of men and 57% of women) and more likely to go online several times a day (44% of men and 39% of women).

Men also tend to go online in greater numbers than women but for a much broader variety of reasons. Men are more likely to use the Internet to check the weather, get news, find do-it-yourself information, acquire sports scores and information, look for political information, do job-related research, download software, listen to music, rate a product/person/service through an online reputation system, download music, use a webcam, and take a class.

Note there was nothing about "nurturing relationships."

Here are some stats for the number crunchers:

• 67% of the adult American population goes online, including 68% of men and 66% of women

• 86% of women ages 18-29 are online, compared with 80% of men that age.

• 34% of men 65 and older use the Internet, compared with 21% of women that age.

• 62% of unmarried men compared with 56% of unmarried women go online

• 75% of married women and 72% of married men go online

• 61% of childless men compared with 57% of childless women go online

• 81% of men with children and 80% of women with children go online.

• 52% of men and 48% of women have high-speed connections at home

• 94% of online women and 88% of online men use email

About the Author:
Jason is a staff writer for WebProNews covering technology and business.
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Google Base Is In The Red

David UtterBy David Utter


The homepage for Google Base has been tweaked a bit, with a much simpler look-and-feel and a few links in red.

The first version of Google Base served as a basic tutorial to using the service. Users can post items and information to Base and Google hosts and indexes it. The various features Google made available in Base, along with reports of services like Automat and Payments in development, led many to believe Google will soon compete with eBay and Craigslist for classifieds.

Now the main Google Base page has dispensed with the handholding. To describe the new look, words like "utilitarian" and "Spartan" come to mind.

Google Base displays a list of recent searches, links to post an item or bulk upload a number of items, and twenty links under the "browse posted items" label. A few of the links are in bold, like Blogs and Podcasts, while others show up in red, like Jobs and People Profiles.

It's a broad selection of topics to focus upon the main page as search starting points. How many people really click on the Patents link? (Ok, besides me.) The Jobs link returns results in a local search that almost exclusively come from CareerBuilder.com.

As a beta service, Base will be subject to a variety of adjustments and changes, like the implementation of jump pages for automobile and other listings. Once a mechanism for processing payments gets rolled out, we expect to see even more changes take place.

About the Author:
David is a staff writer for WebProNews covering technology and business.
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Chris Editor's Pic Chris Richardson

Did Google Play Santa or The Grinch During Christmas?

I guess that all depends on whom you ask. The poster in our WebProWorld spotlight post would probably say Google donned the Grinch mask this Christmas, while others who had a more favorable showing, would probably compare them to Santa. How about you? Did an index upheaval leave your site out in the cold, or has your site and the SEO work you've done to it begun to pay off?

Discuss these and many other topics with us at WPW. If I don't talk to you again this week, have a stupendous New Year and we'll see you all next year. Take care,

|| Chris||
 

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Google gave me a lump of coal for Christmas!

I did a complete redesign of my site on Dec 14th, and Google crawled it and updated its cache of most pages on the 15th. (Good timing, or so it would seem).

Only problem is that I appear to have lost all my backlinks! I know that Google doesn't always show all backlinks, but just before the site update, I had pages of backlinks (which are still there) from 2+ years of forum posting signatures, link partners, etc.

Any ideas what happened? Will this work itself out, or am I back to square one with my link building campaign?

The site in question is here.
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