 |
 |
 |
 |
| Top
News |
Opera
Rumors Hit A Sour Note
First a story about Google picking up the Oslo-based browser software company
surfaced, then one placing Microsoft in the acquirer role...
Network
TV Hits The Streams, iPods
CBS sitcoms get the Yahoo streaming video treatment for a week, while NBC posted
a free video clip from "Saturday Night Live" to iTunes.
Boing
Boing, Harry Potter Tops In Blogs
BlogPulse announced its lists of the top ten blogs and topics across a variety
of categories in the blogosphere for 2005.
Blog
Thefts Infuriate Bloggers
Business 2.0 writer Om Malik and a bunch of other bloggers discovered a site was
cheerfully snagging and reposting their content, alongside plenty of Google AdSense
blocks.
Did
Google Earth Violate US Law?
Google has agreed to make changes to the resolution of images of sites in Israel,
after concerns about security against terrorism surfaced.
Microsoft
Ups Stakes In RSS Race
Companies that offer RSS reader products and services are now in a race against
time, as Microsoft prepares RSS functionality within Outlook.
Google:
2008 For AOL IPO Date
The search advertising company should see a quick turnaround for its $1 billion
investment in Time Warner's AOL, as SEC filings from Google indicate.
|
 |
|
A little giving by the search advertising company has gone a long way for several charities, as Google waives its usual ad fees for non-profits that qualify for its program.
Editor's Note: Google has revolutionized online advertising, and
wants to do the same for charitable causes. How has Google impacted your business?
Tell us how on WebProWorld.
 By
searching for various terms related to charitable work, a Google user might see
an ad displayed for a charity like AdoptADoctor.org
and click through to see what it's about. The important difference is unlike commercial
advertisers, AdoptADoctor does not have to pay for those clicks.
USAToday reported how Google's Grants program has made this possible. The program provides free advertising for 501(c)(3) organizations.
| Free
Edition of Web CEO: a Complete Software Toolkit for Search Engine Marketing
- Download Now |
|
The article cited Google VP of global online sales, Sheryl Sandburg, in stating Google has given away $33 million in advertising over the past two years. It's a trend they want to see increase. "We don't see any limit to this. We want it to continue growing," she said in the story.
There is a caveat that has snared a few applicants: they must disclose any ties they have with political advocacy groups. Those groups must be non-religious as well as non-political.
For those that do get approved, the conversion rates can be very effective. The story noted how direct mail works very well for Make-A-Wish, but percentage-wise Google has been effective at bringing donors to the site. Two to three percent of direct mail gets a response, while the Google response has been 6 percent.
Other causes like Doctors Without Borders and the Grameen Foundation USA participate in the AdWords program along with Make-A-Wish and AdoptADoctor. But the philanthropic efforts by Google go beyond the AdWords generosity.
In October 2005, Google disclosed its philanthropic arm, the Google Foundation, would be funded with 3 million shares of stock plus 1 percent of each year's profits.
The Foundation has provided $2 million toward MIT's "One Laptop Per Child" initiative, in addition to investments in Acumen Fund, TechnoServe, and Planet Read.
On the Foundation's site, Google founders Larry Page and Sergey Brin are quoted as saying they "hope that someday this institution will eclipse Google itself in overall world impact by ambitiously applying innovation and significant resources to the largest of the world's problems."
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
A
Quick Guide To Content Copyrights
 By
Jason Lee Miller
Copyright and intellectual property rights will be a big issue for webmasters
in the coming years. Google's Book Search offering caused quite a stir with publishers
this year and the new music
search function may or may not be an issue, depending on how the function
is perceived by the music industry. This article will address some of the questions
surround Fair Use and copyright law, especially as it pertains to music lyrics.
The president of the Music Publishers Association recently stated that the organization plans to take action against sites that post song lyrics without the proper licensing. Also possibly included in the action is the posting of tablature, a transcribed and simplified notation of how music is to be played, often learned and noted by ear for instruction.
Charles S. Sanders, Senior Vice President of Legal and International Affairs for the Harry Fox Agency, told WebProNews that both lyrics and tablature rights belong to the creator or third party publisher, under the Copyright Act of 1976.
"That tablature is copyrightable is also beyond question," he said. "Chord progression, though is up in the air. It's a question of Fair Use. It's impossible to predict where Fair Use is going to come down."
Sanders cited the recent Grokster
ruling and maintained that, even in the new and relatively unprecedented Internet
era where publishers like Warner-Chappell and Hal Leonard may not explicitly have
electronic print rights, the courts have been sympathetic to copyright owners.
Read
the Full Article
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
How Much Are Google Users Worth?
Hey everyone. I hope you all had a great Holiday weekend because I'm pretty sure
I did. ;) In today's WebProWorld spotlight post, member rumblepup
asks an interesting question about Google users and their worth to the search
engine as a whole.
Do search queries equal a certain amount of revenue to Google or is it the amount
of users on a given day that fills Google's coffers? If it is the users, how much
revenue do you represent? Take a look at the post in question and see if you have
anything to add.
Take care until Thursday.
|| Chris||
How
Much are Users Worth to Google?
I always wondered this, and I haven't really found any information on this, so I'm wondering what you guys think.
In terms of dollars, how much is 1 Google user worth to Google? In other words,
I use Google, everyday. What do I, as a user represent to Google in terms of money
from any type of revenue.
Do I represent 2 dollars a day? Or 10 dollars a year, or 50 dollars a month?
I'm trying to figure this out because of all the user-centered moves Google is
planning and implementing in the future. Free wireless broadband for one. If that
model grows, as I think it should, Google will have a tremendous advantage.
What if they just start giving away both wireless as well as 56k, or even broadband?
That positions them to do a bunch of stuff that they can make even more money
on.
|
| ::
WebPro Question: |
How do you get IE to show transparencies correctly in png's?
- subho
Comment
|
| ::
Meet the Members: |
User: ojo4max
Rating: Poster
Joined: 07.18.03
Location: Waterford
Website: site
|
|
|
|
View
Profile
,
Inc. 2549 Richmond Rd. Lexington KY, 40509
