 |
 |
 |
| Top
News |
Holiday
Text Messaging
Recently, a division of AOL, Tegic Communications conducted a survey regarding
text messaging holiday greetings.
Guardian
Plays Google Game, And Wins
It took a week for a writer to push a spoof web site to the very top of the Google
rankings for the search term "eco-friendly flip-flops."
Yahoo
Wants Firefox Users To Switch
One Firefox user visiting Yahoo's home page was surprised to see Yahoo invite
him to switch his default search option from Google to Yahoo in three easy steps.
Google
Sends Librarians A Letter
Matt Cutts authored the first article for Google's Newsletter for Librarians,
where he answered the question"How does Google decide what result goes at
the top of the list?"
Digg
Makes The Mainstream Media
The website for a North Carolina TV station has added a page that shows the top
stories promoted to the front page of Digg.com, but doesn't link to it from the
station's home page.
Yahoo
Search Guys Go Webcasting
Jeremy Zawodny and Tim Mayer, known for their search work with Yahoo, have a webcast/podcast
planned for debut.
Gawker
To Peek At Silicon Valley
Rumors have begun to swirl that Nick Denton's next move after getting placement
on Yahoo sites will be to establish a Gawker-like site that looks at the drama
and gossip in Silicon Valley.
Ho
Ho No! Santa Worm On IM
Users of instant messaging systems MSN, AIM, ICQ, and Yahoo could get smacked
with a worm that entices people to click on a link to Santa Claus.
|
 |
| Free
Edition of Web CEO: a Complete Software Toolkit for Search Engine Marketing
- Download Now |
|
|
Former Feedster CTO Scott Johnson has a new mistress. Her name is Ookle. Less than a week after his sudden exodus from Feedster, Johnson and Australian IM buddy Michael Air (yes, he's never met him in person) have set up Ookles.com, a stealth mode webpage with an information sign-up screen. And that's it. Mum's the word until at least January 31st.
Editor's Note: Is Google facing trouble because of music lyric
sites being present in their index? Should they be held responsible for "making
this type of content available"? Is the music industry over-reacting? Share your
thoughts at WebProWorld.
 The
first rule of Ookles is you don't talk about Ookles. And even in an interview
with himself, Johnson speaks in riddles.
In that interview with himself on his blog, Johnson asks Johnson, "doesn't the name Ookles.com, well, suck?"
Johnson answers, "Certainly. The name bites ass actually."
So what is an Ookle, anyway?
Johnson, in a 20-questions interview with WebProNews this time, said, "It won't be what you think it is. You're mom will likely care. There is a theme."
Ookle must be Australian for something. It was Johnson's Aussie buddy that came up with it. But the name could change once they figure out what they're doing with this thing.
"Ookles.com won't be the final name but you need something to start and we wanted something that was pronounce-able and felt like a word. Mike came up with Ookles.com and it's more than good enough for now," writes Johnson.
Johnson claims he's never seen anyone do a web startup of this nature and the marketing strategy is unique as well. That's a lot of buzz words-is it something Web 2.0?
"I'd actually describe this one as ‘Web 1.0 but done right.' We'll certainly market to bloggers initially since they are today's alpha geek and the test bed but we'll make our money with ‘Ma and Pa Kettle'. This one is something that I hope even my Mom will use."
Johnson says since the startup is still a newborn (still a gleam in his eye actually), he's hasn't raised a cent to fund it yet, nor has he written one line of code.
"It's not going to take a lot of money. We can build this soup to nuts quickly and then scale it either from our pockets or from like $100K in hardware," he said.
"I will say that this one hinges on trust. It absolutely bloody hinges on it. And consequently I will be more open than I've ever been, because in transparency there is trust. And I will likely spill the whole marketing strategy at the launch because it's so damn hard to emulate this marketing strategy."
Whatever Ookles.com is, Johnson says it includes tags and search but isn't about
either; it taps into memes and core shifts of the Internet industry; it's heavily
viral. But until the scheduled 0.1 version launch on January 31st (if it's done
by then), Johnson will continue to speak in riddles.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
|
Google
Sends Librarians A Letter
By David Utter
Matt Cutts authored the first article for Google's Newsletter for Librarians,
where he answered the question "How does Google decide what result goes at the
top of the list?" and provided exercises for students to do to help them understand
ranking.
In the letter
to librarians, Google's Cutts reviewed the steps taken that move a page atop the
search results. People already involved with SEO will recognize the process, but
most users aren't familiar with how search works beyond "a computer does it."
Cutts noted how the crawling and indexing of pages have to take place first. After
that happens, Google is ready for a user's query. Then the query can be matched
to the index to find documents containing those terms.
Then, Cutts discussed PageRank, the algorithm that assesses inbound links to a
page and the quality of those inbound links. He also noted additional considerations
such as the terms being next to each other in a document and appearing multiple
times on a page.
He expanded on the effort Google makes to find the best possible search results:
As a rule, Google tries to
find pages that are both reputable and relevant. If two pages appear to have roughly
the same amount of information matching a given query, we'll usually try to pick
the page that more trusted websites have chosen to link to. Still, we'll often
elevate a page with fewer links or lower PageRank if other signals suggest that
the page is more relevant. For example, a web page dedicated entirely to the civil
war is often more useful than an article that mentions the civil war in passing,
even if the article is part of a reputable site such as Time.com.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
|
Are Dynamic Pages Treated Differently In A Post-Jagger World?
Well, Christmas is almost here. I'm definitely ready for the weekend, how about
you? Because this will be my last WPW spotlight before next week, I'd like to
wish all of our readers a very Merry Christmas and a prosperous New Year.
Our spotlight post turns the clock back a month or two by discussing more potential
implications of Google's notorious Jagger update. However, this particular post,
at least to me, is covering newer ground: specifically, does a post-Jagger Google
treat dynamic pages differently?
And if so, should webmasters change these pages back to static ones?
If you have any expertise or advice to share, drop
by and help the poster out... and with that, I'm done. You guys take care
of yourselves and have a great Holiday weekend.
|| Chris||
Static
Pages Back to Dynamic After Jagger?
About a month before Jagger hit I converted about 1000 dynamic pages on my site to static pages. I personally think that it was this that caused my site to drop so badly during the jagger update.
I never used any "bad" ranking techniques on the site.
The site is www.eyeonspain.com. When I do site:www.eyeonspain.com and click on "10" to go straight to that page, Google then only goes to page 6 and the "repeat the search with the omitted results included" link is displayed. As all the static pages I converted from dynamic are quite similar, I think I may have actually hurt the site by doing this.
I am now wondering whether to change them all back to static.
|
| ::
WebPro Question: |
Anyone has any experience with the B2Bs? Which is considered the best to expand
online busines?
- serein
Comment
|
|
|
|
View
Profile
,
Inc. 2549 Richmond Rd. Lexington KY, 40509
