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Yahoo
Trims Text Ad Length
Brevity will be a necessity for Yahoo Search Marketing advertisers, because in
less than a month Yahoo will chop ads down from 190 characters to 70 characters
in length.
AOL
Wants Graphic Content On Google
As part of the $1 billion dollar deal with Google, AOL wants contextual ads appearing
on Google's search results to yield some space to graphical advertisements.
Google
A Finalist For S.F. WiFi
The City of San Francisco has winnowed its list of potential wireless broadband
providers to five, and Google is one of the quintet that made the cut.
Yahoo
Puts Bang Into Search
Tis the season to wait in traffic, wait for a parking space, wait in line; holidays
can be such a weight on a person. Yahoo has delivered a better bang for getting
search results...
Time
To Grow For Ask Jeeves
The IAC/InterActiveCorp property will add about 130 more staffers to its search
engine crew at Ask Jeeves. Ask Jeeves CEO Steve Berkowitz has seen the company
through the past few years...
Microsoft
Exposes Google AdSense Scheme
Mistyping a URL in the address bar of a browser can lead to a ring of traffic-stealing
"typo-squatters" that ripoff the AdSense for domains system at the expense
of Google and its advertisers.
AOL,
You've Got SEO
As part of the deal with Google, the search advertising company will teach AOL
how to optimize its pages for best placement in the Google rankings.
Most
Searched, Most Blogged, And Snobs
The end of every year brings us all things "most" and "best"
as list-crazy statisticians scramble to compile the subjects, people, companies,
and fads are omnipresent in the popular mind.
Japan’s
Search For Search
Google's blockbuster business model has caught the attention of the Land of the
Rising Sun. The Japanese government has formed a team tasked to develop it's own
Internet search engine utilizing government, technology companies, and university
talent, according to AFP.
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At what point has the music industry's fierce guarding of it's content gone too far? And how far does Fair Use protect Google as it seeks to index the world's information? The biggest blow-out of the year was between Google and publishers over the Google Book Search project. The next big blow-out may land Google in the sights of the music industry after the search company launched a music lyrics search function.
Editor's Note: Is Google facing trouble because of music lyric sites being present in their index? Should they be held responsible for "making this type of content available"? Is the music industry over-reacting? Share your thoughts at WebProWorld.
A Google search for the lyrics
to Fiona Apple's "Pale September" yields an initial return of three sites to find
the waifish diva's poetic lyricism. It also provides a link to iTunes and Real
Rhapsody where the song can be purchased.
According to Media Post, the Music Publishers' Association and the National Music Publishers' Association have recently complained that websites posting lyrics are violating copyrights. The organizations also attack tablature, a notation system simpler and more explicit than traditional sheet music, as information that damages a songwriter's ability to make a living. If all of the world's information is Google's carrot, then tablature is eventually included.
David Israelite, president of the National Music Publishers' Association, likened the posting of lyrics and tablatures to stealing, while Music Publishers' Association President Lauren Keiser said her organization would begin taking action against sites that post lyrics next year.
But Media Post's Wendy Davis also describes Warner/Chappell Music's back down after the Electronic Frontier Foundation pressured the organization to apologize to pearlLyrics. ‘pealLyrics distributed a software that allowed iPod users to add lyrics along side of downloaded songs.
Fair Use, argues EFF attorney Fred von Lohmann, should cover buyers of audio music
to seek out lyrics if they choose. Since the proliferation of online music piracy
has surged, music companies have cried foul because of the loss of revenue piracy
generates. The widespread availability of lyrics and tablatures, they say, pose
a similar threat to profits.
However, a recent report from the Berkman Center for Internet & Society at Harvard Law School says the word of mouth value that comes with peer-to-peer file sharing actually may bolster music purchases.
"Nearly one quarter of frequent online music users say that the ability to share music with others is a key factor when selecting an online music service. And a third were interested in technology that helps them discover and recommend music, such as tools that allow Internet users to publish and rank lists of their favorite songs. Perhaps most important for the recording industry, a tenth of those surveyed said they frequently make music purchases based on others' recommendations," reports TechNewsWorld.
The article goes on to show that some music industry workers are exploiting that viral capability.
"I have a Rolodex of hundreds and hundreds of narrow-casting, blogging, and niche-community Web sites that target the audience I'm trying to reach," says Interscope Records' Courtney Holt. "I make sure the core people get information early."
Some may argue that wooing the users of shared content is a better strategy than an iron-fisted pay-or-else approach. The interested market is readily available and easily directed to where they can purchase. And if downloading pay-for-play music gets to the point where it's easier than pirating, we may see a surge in legal usage.
Google has at least covered a base it may have neglected in the past-providing a ready link to music sellers. But the music sellers may be missing a golden marketing opportunity if they continue to be song-Nazis along the way. And if the music industry remains as adamant as print publishers, then we may see a sequel to the Book Search drama.
About
the Author:
Jason is a staff writer for WebProNews covering technology and business. |
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Google
Sends Librarians A Letter
By David Utter
Matt Cutts authored the first article for Google's Newsletter for Librarians,
where he answered the question "How does Google decide what result goes at the
top of the list?" and provided exercises for students to do to help them understand
ranking.
In the letter to librarians, Google's Cutts reviewed the steps taken that move a page atop the search results. People already involved with SEO will recognize the process, but most users aren't familiar with how search works beyond "a computer does it."
Cutts noted how the crawling and indexing of pages have to take place first. After that happens, Google is ready for a user's query. Then the query can be matched to the index to find documents containing those terms.
Then, Cutts discussed PageRank, the algorithm that assesses inbound links to a page and the quality of those inbound links. He also noted additional considerations such as the terms being next to each other in a document and appearing multiple times on a page.
He expanded on the effort Google makes to find the best possible search results:
As a rule, Google tries to find pages that are both reputable and relevant. If two pages appear to have roughly the same amount of information matching a given query, we'll usually try to pick the page that more trusted websites have chosen to link to. Still, we'll often elevate a page with fewer links or lower PageRank if other signals suggest that the page is more relevant. For example, a web page dedicated entirely to the civil war is often more useful than an article that mentions the civil war in passing, even if the article is part of a reputable site such as Time.com.
About
the Author:
David is a staff writer for WebProNews covering technology and business. |
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The Whole "Content is King" Discussion
As you can see by my editor's pic, we at WPN/WPW are in the Christmas celebration
mode. However, I won't let that stop me from bringing you a good topic to discuss.
As mentioned during last week's issue, WebProWorld recently launched a Content
Discussion Forum, and much to our delight, the section has quickly become
very populated.
One of the main topics being tossed around is about the concept of web page content
being king (and therefore more desired). As I've said before, while many of you
stick to the idea of links being king, the search engines and SEO providers are
efforting to change this mentality. The attitude is"good content brings good links,"
and it's one that I happen to subscribe to. Maybe it's just me, but I'm tired
of link spam sites getting good rankings for various keywords. This severely degrades
the quality of a search index, something the search engines are well aware of.
In order for the search companies addressing these issues to ease this process,
they issued the edict that good content is the way to go. Whether you agree with
them or not is moot. The search engines desire good content over link spam pages,
and I'm sure most of you do to. Until later,
|| Chris||
Content
is NOT king!
Anyone who has spent 2 weeks in the field of search engine marketing knows that when search engine representatives are asked, "What does your search engine look for?" they always reply with, "Quality content." But is that really the case?
First of all, let's understand the motivation behind the response. When a search engine rep is asked "What does your search engine look for?" they understand there are two main groups of people listening to the answer.
One group is search marketers. To them "What does your search engine look for?"
means "What do I have to do to get my site to the top of the rankings?" Search
engines strive for relevancy. They don't want search marketers manipulating the
results to get their site to the top. So by telling search marketers they are
looking for quality content, they are hoping search marketers will stop trying
to use gimicks to get their site to move up in the rankings.
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WebPro Question: |
Anyone has any experience with the B2Bs? Which is considered the best to expand
online busines?
- serein
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