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SES Chicago Ends With A Blast
Update ... As I suggested in my comment below the WebProNews team was stranded in Chicago last night. Over 7 inches of snow fell at O'Hare halting many flights.
Finding Your SEM Niche
Ecommerce on the Internet continues to expand exponentially. The big question is always how to mark your piece of that huge pie.
Danny Sullivan Cutts Up
SES Chicago conference attendees enjoyed the give and take at the question and answer session, where search expert Danny Sullivan led an enjoyable and spirited group in discussing the world of search.
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Webcasting Meets The Press
Viewers who missed the latest episode of "Meet The Press" on Sunday mornings will get the chance to view it online as an on-demand video.
Someone At Google Likes Peppermint
Ho ho ho. Do a search on Google for 'peppermint' and the expected search results and related advertising content a la AdWords appears, along with a little something extra.
Movie Studio Goes For AdSense Niches
Site targeting allowed Paramount Pictures to focus promotional efforts for three films via AdWords to specific niche sites that display AdSense and reach a likely audience for those movies.
Yahoo Mods Music
The latest promotion from Yahoo Music lets users download Modmaker, an application for remaking animated music videos.
Google Earth May Embrace Mac OS X
No longer must the Cult of Mac look on wistfully while Windows users enjoy playing with Google Earth, as the search advertising company works on...
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While a handful of speakers at SES Chicago emphasized the importance of keyword placement in pages, a copywriter thinks it's the wrong approach.
Editor's Note: Is your copywriting focus customer-first? Or does the need for that high search ranking sometimes override a stronger piece of copy? Write about your experience at WebProWorld.
Copywriter Bob Bly suggested writing for search engine optimization means weakening the copy's ability to sell. "You need to have a single core audience in mind and concentrate all your effort on writing to that one audience.," he wrote.
 From Bly's perspective,
SEO can be accomplished, but not at the expense of writing the strongest copy
possible. Keywords should be placed in the copy, and experiments with word changes
can take place.
"Never change a word of strong selling copy if that change will make it even one iota weaker, even if SEO best practices would endorse that change," Bly cautioned.
Other copywriters Bly cited have similar viewpoints about SEO versus strong copywriting. Gary Bencivenga called SEO a "mechanical rabbit I'll never be able to catch." He noted that search engines continually make changes to "thwart those who try to 'fix the race'." Another copywriting notable, Parris Lampropoulos, told Bly he doesn't concern himself at all with SEO when writing Web copy.
Does optimizing copy for search engines work, though? Agora Publishing copywriter John Ford commented in the article that it can work:
"It's certainly true that you can kick your ranking up in the Google search by focusing on the right keywords and looking at lists of keyword usage," he said. "It's amazing, actually, how easily this can be done. And shocking, I think, that some people get paid quite a bit of money to do only this."
Marketing writer Dianna Huff said in the report: "There is no point in writing good copy on your site if no one can find you." And Don Marti commented how inbound links and page structure are more important than just copy.
Essentially, it seems sites that want to rank high while providing the maximum relevance and benefit to their visitors need to strike a balance between solid copywriting and SEO. While strong copy reads better than a page full of weakly-connected keywords, the need for businesses to be listed high in search rankings like Google's can't be ignored.
Tell us about your thoughts at WebProWorld.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
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AdWords Adds To Quality Score
By David A. Utter
After introducing the Quality Score metric in August, Google has been working to improve the user experience with AdWords; today Google began incorporating landing pages into the Quality Score.
Google disclosed the addition of a new factor to the Quality Score, a familiar metric to AdWords advertisers. The new factor is the landing page, and how the content and layout measure up in Google's eyes will affect the minimum bid for running keywords aimed at that page.
 Read
the Full Article
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
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Filling in one more day
I'm back for one more day thanks to bad weather in Chicago. The WebProNews team that went to the SES conference had their flight canceled yesterday and are trying to get home today. With that said let's move on. Our post today comes from bhartzer. He is releasing his secret of getting your site out of the Google sandbox. What do you think about bhartzer's solution? Tell us your thoughts at WebProWorld.
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How to Get a Site Out of the Google Sandbox
By bhartzer
I'm sure you've probably heard about what people are referring to as the dreaded "Google Sandbox". SE Roundtable has a good definition of the Google Sandbox, in which they state that there's "some form of issue with Google and new sites." They go on to say "A site is sandboxed when it is new and does not rank for keyword phrases that are not incredibly competitive (such as a unique company name) in Google after making the page "search engine friendly" and after being indexed." Essentially, it's an aging delay for new sites.
You're obviously wondering, "I have a new site. How do I get it out of the Sandbox?" Well, rest assured, here's how to do it. After a lot of research, a lot of testing, and a lot of good luck, I can now reveal the secret.
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WebPro Question: |
Does any one know what information Google collects from AdSense JavaScript on your web site?
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