  |
 |
 |
| SES
Chicago |
Really
Really Big Site Optimization
An afternoon session on search engine optimization for truly huge sites touched
on the needs of websites with an immense number of pages online.
Pumped
For Pay Per Call: Ingenuity At Ingenio
I had an interesting conversation with Marc Barach, Chief Marketing Officer of
San Francisco based Ingenio. Ingenio's business is pay per call: a subject I'd
heard of, but not something I had any kind of real understanding of.
Put
Shopping Search Strategies In Your Basket
If your site isn't listed in the various shopping search engines online, it may
be time to give them some extra consideration for your search strategy.
More
Linking Strategies To Consider
In my previous write-up, I discussed how linking past the homepage is an extremely
important aspect of any link campaign. In this portion, I am going to focus on
additional strategies and tips, which were provided during the Linking Strategies
portion of the Chicago SES conference.
Managing
Projects And SEM Campaigns
Professional search engine marketing folks need to keep several tips and guidelines
in mind when working with and keeping their SEM clients.
|
| Top
News |
Radical
Changes In Spatial Info Management
IDC published a new study suggesting the spatial information management (SIM)
industry has been dramatically altered in the last 18 mos.
South
Korean Fine Sends Microsoft A Message
Anti-trust regulators in South Korea fined Microsoft a megre $32 million after
ruling it had abused its dominance of the software market by using the unfair
business practice of tying certain software packages to the Windows OS.
Google's
Ten Golden Rules
Google gets lots of news coverage as it has grown into the behemoth it is today
and has been fighting a corporate image problem. People are starting to compare
it with Microsoft in the most unflattering of ways.
|
|
| Blog
Talk |
The
Greased Pig Of Search Is About To Get Caught
The greased pig of the search world is about to get caught. Apparently the pig
is a prized ham after all.
Spotlight,
Mdfind (Mac OS X Tiger Searching)
Most users will probably see Spotlight as an enhanced, very fast file searcher:
something that builds an index of files and their contents, and can very quickly
search that index and return results.
Web
Site IP Filtering
We've talked here before about filtering IP traffic by source for mail servers.
The idea is that if you are not expecting email from Korea or wherever, blocking
any such mail simply cuts down on any other security and spam processing necessary.
|
|
SES Chicago conference attendees enjoyed the give and take at the question and
answer session, where search expert Danny Sullivan led an enjoyable and spirited
group in discussing the world of search.
Editor's Note: What
questions would you have for experts like Sullivan? Why not ask the members of
WebProWorld?
One of the regular features of the Search Engine Strategies conferences has host
Danny Sullivan working a question and answer session like a master showman, eliciting
laughter from the audience while directing the conversation to knowledgeable folks
beside him.
At one point, when asked by a member of the audience if there is a way to create
a search engine validator, Sullivan solemnly intoned "allow me to channel Matt
Cutts" to the crowd's delight. He then noted that even Matt has said "we are looking
at moving closer to this with SiteMaps and its Webmaster console."
 "Google
did a pilot program where they started dropping webmasters notes with feedback
on the problem ... Yea ... blog about it... because nothing makes a complaint
more serious than if you blog," Sullivan quipped.
Rich Ord provided WebProNews with a few of the choicer questions and answers exchanged
between the audience, Sullivan, and some of the other search experts in attendance.
Q: What do we do with some of the conflicting information?
Danny: "Sometimes we have a session called ‘I'm confused.' We probably should
bring it back." (Laughter) "There are lots of different opinions and you really
have to sort out which advice will work for you. It often has to do what your
needs are."
Q: I'm confused as to why search engines attempt to prevent SEOs from succeeding....
why do they?
Danny: "Why are they pissed at us when we help deliver better content for our
clients?" (Looking to Tim Mayer from Yahoo) "He's practically worked for every
search engine but Google. Hey Tim ... why are you so mean?" (Laughter)
Flash
Talking Characters
Click Here
- for a FREE demo! |
|
Tim: "We balance the needs of users, publishers and advertisers. We are looking
to rank appropriately for the user and for you... so you get qualified leads.
No one thinks they have bad content."
Q: If they were serious about wanting to provide the best content ... the search
engines would just provide the standards.
Danny: "They have been asked to publish a rule book but then people would take
it right to the edge of the rule.
"There are a lot of consumers who want to know who to trust. The search engines
are hesitant to post a black list because they don't want to get sued. So the
solution is to issue a whitelist of who to trust. It isn't the role of SEMPO to
sort this out."
 Q:
How many search engines treat site copy differently?
Tim: "We basically treat it as plain text. Use common HTML if you want the search
engines to know what is on your site ... but that needs to be consistent with
CSS. A lot of it is about intent ... there isn't a black and white. If you are
giving different signals to the search engines than the user then that is a problem.
H1 Tags signal the search engines that something is important on the page."
Q (Bill Hartzer of Search Engine Guide): "Another major concern is pay for content
and duplicate sites. Tim...what are you doing about duplicate content?"
Tim: "It depends on the sector you are in ... we measure the amount of spam in
your index ... there is a constant battle to detect search spam ... it is always
evolving."
Danny: "There is a rising concern about duplicate content for many reasons."
Q: Who is hiring ... what is the state of SEM industry. Is the industry growing?
Read
the rest of the article.
Tell us about your thoughts at WebProWorld.
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
|
AIT
Lashes Out At Click Fraud
By Jason
Lee Miller
"I've fought a holy war within myself," said Clarence
Briggs, CEO of web-hosting company AIT. He was referring to the soul-testing decision
to join and take over the lead in a class action click fraud lawsuit against Google
Inc. For Briggs, the head of a multi-million dollar and one of the oldest domain
hosting services, it was a decision about whether to become a click-fraud tycoon
himself or take measures to combat it.
Briggs had just touched down in Chicago yesterday evening for a separate business
venture and spoke with me while I was covering the Search Engine Strategies Conference,
where pay-per-click campaigns were a hot topic.
North Carolina-based AIT has persuaded the United
States District Court for Northern District of California to allow them to substitute
in as the representative plaintiff in a lawsuit
against Google that accuses the search engine of breach of contract and unfair
business practices.
 Read
the Full Article
About
the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business. |
|
The importance of ALT tags
Before we get started I would like to remind everyone to stop by the forums and
check out our coverage of the SES
conference in Chicago. Today is the last day that will be covered by our team.
Anyway, our post today comes from spopp.
They need help figuring out what's the right
amount of text to use on ALT tags without is being considered keyword stuffing?
Think you can help spopp out? Tell us your
thoughts at WebProWorld.
|| Rafael||
Graphic
Alt Tags
By spopp
When it comes to Meta tags there is some debate as to whether or not they are
even useful anymore. I personally include Meta tags on all of my client’s sites,
knowing that they don't pull as much importance as they may have in the past.
Because I am including them on the site however, I do like to put some thought
and effort into them. I know that there are several "rules" as to how many keywords
to optimize for per page, and how long title tags and description tags should
be. I have not however, heard much about graphic alt tags. Is there a general
"rule" as to how many characters or keyword phrases a graphic alt tag may consist
of?
|
| ::
WebPro Question: |
How you can check to see how many links you have to your site?
-
cottonwood
Comment
|
| ::
Meet the Members: |
User: scarytruth
Rating: WebPro Poster
Joined: 10.19.05
Location: Florence
Website: scary-truth
|
|
|
|
View
Profile
,
Inc. 2549 Richmond Rd. Lexington KY, 40509
