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| Related
WebProWorld Posts |
Looking
For Video Search
As search engines build up their capabilities for indexing and delivering video,
a session at SES Chicago detailed how to get videos properly noted by various
engines.
Search
Around The Globe
The likes of Yahoo, Google, and MSN dominate search around the world, and a session
at SES Chicago gives some insight on how publishers can take a shot at being more
of a search presence globally.
Earning
From Search: Show Me The Money
Even though Jason Calacanis didn’t show up for the Earning From Search & Contextual
Ads session as scheduled, attendees made do with the likes of ...
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News |
Internet
Video And New Ad Audiences
Advertisers are always looking for ways to expand their grasp. One venue now coming
into its own is Internet video. The content offerings are starting to grow dramatically
from a variety of places.
Digg
This – Digg.com Is Expanding
The wildly popular tech site, where stories get approved or dumped based on the
views of the userbase, plans to branch out into other categories and formats.
About.com
Wants Online Advertisers
They have a brand name, support from the New York Times, and 500 content contributors;
now, About.com wants more advertisers to discover the site.
Sophos
Could Be Gmail Antivirus Service
One curious researcher wanted to answer the Gmail antivirus question - who's providing
the service? - and compared Gmail virus detection results to those generated by
several antivirus product vendors.
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| Blog
Talk |
WebProNews
Covering SES Chicago
WebProNews will be covering SES Chicago in force with myself, Mike McDonald, Chris
Richardson and Jason Miller all sending in reports.
Platforms,
Mashups, And Markets
Yesterday Greg Linden asked Is Web 2.0 nothing more than mashups? In that post,
he makes the following claim ...
The
Conversation Is Rapidly Evolving
As I relax on my train journey back to Amsterdam aboard the high-speed Thalys
TGV, I sit in reflective mode regarding this morning's terrific panel discussion
on the giant global focus group at the IABC Europe conference in Paris.
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While AdSense makes it easy to monetize a Webpage or a weblog, are Webmasters
selling themselves short by putting their prime real estate on sale for a fraction
of its worth? Google has the luxury of exploiting not only their own effectiveness
and reach, but also the ignorance of the online marketer. Sometimes, a well-crafted
in-house campaign is nothing short of a Stuart Smalley proclamation of "I'm good
enough. I'm smart enough. And doggone it, people like me!"
Editor's Note: How has online advertising affected your views of publishing
online? Does the content truly come first, or do the needs of optimization take
precedence? Tell us more on WebProWorld.
 After
Jason Calacanis set up his network of monetized blogs, all supported by AdSense,
Weblogs Inc. was swallowed up by America Online for as much as $35 million (most
estimates report $25 million). The move was a shocker and milestone for the weblog.
A short time later, Tristan Louis created a tool on his Business Opportunities
blog business-opportunities.biz
based on things like page rank and in-bound links (among other factors) that measures
the value of your weblog.
But online marketer and co-founder of Fortune Interactive, Andy Beal, feels many
Webmasters are devaluing their advertising space by selling to the lowest AdSense
bidder. Running AdSense exclusively or even concurrently with in-house advertising
is an exercise in low self-website-esteem.
WebProNews' Mike McDonald and I had a chance to sit down with Andy at the Search
Engine Strategies Conference in Chicago, and using a good cop-bad cop approach,
interrogated the online marketing guru and squeezed him for information.
(Guess who the bad cop is! It's not worth it Mike! Let him go, man.)
When Beal set up the Search Engine Lowdown website, the decision on how to monetize
the venture was a tricky one. AdSense is a safer bet. It guarantees advertisers,
if not clicks, and takes very little effort. But the thing is, Google doesn't
disclose what percentage their taking from those same advertisers. What's a Web
entrepreneur to do?
"We threw all the rules out the window," said
Beal in a loyalty-torn and interesting British/North Carolina accent. "It blew
my mind how much revenue we would be able to generate from Search Engine Lowdown--we
went straight to selling [advertising] ourselves."
 In
fact, placing advertising on the site was really an afterthought. Similar to the
purist blogger who is a writer first, and an advertiser second, Beal told us that
at the time he didn't have any plans to offer ads. Though the ease of AdSense
makes it appealing-just slap the provided code into your HTML and your set-for
Beal, it made little sense to go through a broker when it could be done in-house
for a higher profit.
"It was just a project. Okay if anyone wants to
buy it, it's x-thousands of dollars a month. It was like an anti-sale, it was
like 'I don't need to sell advertising,' but if you want to buy a piece of real
estate on this site, this is what it's going to cost you. And people bought it!"
Search Engine Lowdown went on to earn well over six figures a year, he said.
The lesson here is that while AdSense can benefit some models, as in Jason Calacanis'
case, or in the case of a content provider who is more interested in art than
money, there are instances where AdSense is akin "shooting yourself in the foot."
If the site is worth something to you, it's probably worth something to someone
else. Just say to yourself, "It's good enough. It's smart enough. And doggone
it, people like it."
Tell us about your experiences on WebProWorld.
About
the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business. |
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Why
Your Book Should Be Indexed
By David
Utter
Forget about the legal battles where fair use and copyright issues come into play;
the real trick for authors and publishers is to learn exactly how online book
search can help people find their books in the first place.
WebProNews staffer Chris Richardson sat in on the Book Search session taking place
yesterday at SES Chicago, where the dynamics of indexing books for searchers took
center stage.
Amazon.com director of digital media Dan Rose talked about how his website puts
a virtual spin on the process of leafing through a book online. Searches for text
can return results that are "on-the-page" of a book indexed by Amazon (not just
metadata), and users can leaf through a few sample pages online.
The desired result is to sell more books, and in comparing books that have been
indexed to those that are not, searchable books sell incrementally better. Amazon
has put limits in place to prevent abuse of the process, by setting viewing limits
and requiring users to login to see more of the available content.
 Read
the Full Article
About
the Author:
David Utter is a staff writer for WebProNews covering technology and business. |
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It's nice to be back
While Chris Richardson is away at the SES
conference in Chicago I'll be resuming control once again for the week. For
those of you who haven't noticed, I've added a new section to WebProWorld under
the Search Engines category titled SES
Chicago 2005. There is your one stop shop for all things SES as Chris Richardson,
Mike McDonald, Jason Miller, and CEO Rich Ord all
are attending. They will be posting live
reports straight from the conference for all of you who aren't able to attend.
As for our post, it comes from gamefowlworld.
They need your help finding out why
they are ranking in search engines with a PR of 0.
|| Rafael||
How
come I'm on top in keywords?
By gamefowlworld
When using good keywords like poultry, poultry gamefowl, gamefowl, poultry waterfowl,
Poultry auctions, poultry links etc. I am either on top or close in Google, MSN,
and Yahoo. Sometimes my site is the top three listings, but all are different
pages from within the site. Most of the time it's not our home page that is first
but other pages within the site.
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WebPro Question: |
How do you make an email look like a web page?
- webintel
Comment
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Meet the Members: |
User: danay
Rating: WebPro Member
Joined: 02.07.05
Location: Ft. Lauderdale
Website: filinet.com
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