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WebProNews
Covering SES Chicago
WebProNews will be covering SES Chicago in force next week with myself, Mike McDonald,
Chris Richardson and Jason Miller all sending in reports.
Google
VP Says Online Ad Spends Budgeted
Another line item on the corporate advertising budget for media has increasingly
been devoted to online ad spending.
Behave
One Way And Get A Yahoo Ad
Behave differently, and Yahoo will serve up a different advertisement, as the
company implements a heavier focus on what people visit in their network.
No
‘iPod’ Tax For Japan
Technophile Japanese buyers of portable media players may have received a break
as a government committee declined to support a proposed tax.
Blinkx,
Times Online UK Offer Desktop Search
The PC desktop search utility gets another entrant to the field, as video search
company Blinkx has partnered with the Times Online...
Triton
Speared By AOL Exec Departure
Just a week after AOL debuted the full release of its AIM Triton instant messaging
client, the executive who led the IM division has announced his departure from
the company.
Software
Suggestions For Startups
Silicon Valley venture capitalists vie with Google and Yahoo to shower money on
the latest, greatest idea; this is a brief summary of two approaches to building
one's presence.
A
Collected Google PageRank Primer
Admit it, you dream about PageRank, how to improve yours, why some attempts to
improve it work while others leave you wondering why your site...
Web
2.0 Business Models
Today's Web startups are not entirely unlike their dot.com predecessors when it
comes to the way they are thinking about making money.
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Microsoft won this evening's Apprentice hands down. In today's TiVo happy world
content integrated marketing is the future and we all better get used to it. Not
just for TV either.
Editor's Note: How would you use integrated marketing to improve your
product recognitions? What other methods of integrated marketing, besides television,
can you think of? Share your comments at WebProBlog.
Not just for TV either. The Web is the king of integrated marketing. We do it
at WebProNews all the time where sponsor
messages are presented in our normal content style.
 Our
most recent was in a WebProNews
newsletter edition focusing on how blogs can help eBay affiliates.
One of our writers David Utter wrote the article but it was focused on something
eBay wanted to promote. It is the best of both worlds when you can merge helpful
information for the reader and get paid to do it by a sponsor. This approach has
generated thousands of leads for eBay. Apprentice, which is one of televisions
highest rated shows, has embraced this advertiser/content mix illustrating the
power of a content integrated marketing strategy.
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Tonight's episode featured the final four Apprentice applicants in a task to prepare a 60 sec video for Microsoft showcasing Microsoft Office Live Meeting. Judging the videos was Janice Kapner, marketing director in the business unit that makes Microsoft Office Live Meeting and Dustin Grosse, general manager of sales and marketing in the company's Real-Time Collaboration Business Unit, which offers the Live Meeting service.
In the end Donald Trump fired both team members of "Capital Edge", accusing 29 year old Felisha of "not being strong enough for this city" and scolding the aggressive Alla to "stop brow beating" her opponent. It is the second time this season Trump fired more than one Apprentice in an episode. Their video was very simplistic ... very much like a Power Point presentation instead of a polished promotional video. The statement voiced over in the beginning of the video, "Simply use your name and password to log in" gives you a clear picture where this promotion was headed. Not good.
The winning team Excel did a much better job focusing on a video story line showing the power of the service. I think it fit better with the tag line Microsoft has for the service; The service that gives you the power to hold live meetings anytime ... anywhere.
 Microsoft
will receive a powerful boost from this show ... much more convincing than the
standard commercial. I think this is the future for television because it must
hold the attention of the audience if it is to continue receiving big bucks from
advertisers.
I see blogs, email newsletters, RSS feeds, podcasts and other online content as a natural part of an advertisers content integration strategy. Mesh interesting, useful and sometimes entertaining content with paying sponsors in order to maximize value for both the reader and the advertiser. Like I said in a recent blog post, quality content can only exist if it is paid for ... whether it is a TV show or delivered via the Internet.
Any thoughts on this? Comment Here.
About
the Author:
Rich Ord is the CEO of iEntry, Inc. which
publishes over 200 websites and email newsletters. Rich also publishes his blog
WebProBlog which focuses on internet
business and marketing trends. |
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Monitoring
RSS Feeds
By Sharon Housley
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.
It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.
There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.
Techniques Used to track RSS Consumption Small businesses can
view web logs to provide information on how many times a specific file (RSS feed)
is requested. The logs and information is rudimentary but will give a basic sense
of a feeds success. Many 3rd party tracking options have additional tracking information
available.
Read
the Full Article
About
the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software for creating, editing,
publishing RSS feeds and podcasts. |
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What Does The New Year Have In Store For Search?
When the calendar approaches the end of it's run, signifying a new year is almost
upon us, one of the more popular activities is to prognosticate about what the
new year holds in store. This applies the search engine industry as well. In our
WebProWorld spotlight post, moderator greeneagle asks what's in store for search
in 2006. Will Google continue to reign supreme or will Yahoo/MSN make an actual
dent in their armor? Share your thoughts and premonitions here.
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2006
Search Engine Projections?
GOOGLE with 46% of SE Market now? Somehow, I missed it, and I suspect a lot of
others did too. Nielson NetRankings reported
the following Web Search Statistics for the foremost Search Engines a few months
ago... How accurate do you think these stats are? What implications do these stats
have for future SEO? Are YAHOO and MSN almost as powerful as GOOGLE together?
It's about time to start making our yearly Search Engine projections for the new year. Hey, even 10% market shares are game for purchase. Are any of them going to pull "rabbits" out of the hat like the GOOG recently?
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WebPro Question: |
Recently unrelated ads have been appearing on my Adsense ad spaces. Most of these
ads are adult and gambling related. Is this happening to other webmasters?
- bossmode
Comment
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User: yjs
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Joined: 11.23.05
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