 |
 |
 |
 |
| Top
News |
Google
vs. Yahoo for Manchester United
Last week, European cell phone maker Vodaphone announced it was ending its four-year
sponsorship of Manchester United two years early.
Yahoo,
Firefox Partner In Asian Market
In China, Korea, Japan, and Taiwan, the default homepage and search engine in
Mozilla's Firefox browser will be provided by Yahoo instead of Google.
All
Tomorrow's Google Blogs
While many people probably have their favorite blogs from the search advertising
company subscribed to and displayed via a favorite feed reader, some may prefer
to bookmark one page to see them all.
AOL
Mobile Search Drives Out Of Beta
After a few months of tweaking and pushing, the AOL Search team has given mobile
search its license to query and sent it out on the road.
Google
Readying Gmail Anti-Virus Utility
The search advertising company has been prepping anti-virus scanning for its web-based
email client, a development sure to spur antacid sales at places like Symantec
and McAfee.
Google Talk From The Browser With Gtalkr
The voice chat and instant messaging client from Google has been implemented as
a Flash-based application, usable from any web browser that supports Flash.
Mark
Cuban On Splogs And BlogSpot
The man behind the IceRocket blog search engine wrote in to clarify how they are
dealing with spam blogs, and IceRocket's stance on Google's Blogger hosting service.
Viacom
Pumping Local CBS Sites With Ads
The media company has been revamping sites for local CBS affiliates to carry sponsored
links delivered by Kanoodle's LocalTarget product.
|
|
Earn money from your
website with
affiliates.ebay.co.uk - Join
Now!
|
|
|
Fear. You can just feel it in the air, can't you? There is fear
everywhere that Google has become too powerful. As John Battelle notes,
the tide of public opinion is starting to turn from loving Google to fearing them.
Editor's Note: How
big will Wikipedia become? Will it grow to the size of a Google-like company?
If so, will the user-friendly online encyclopedia feel some of the same backlash?
Discuss at WebProWorld.
Perhaps. But I have news for you. Google's not the only monarch to watch - or
fear - anymore. Despite the
media's fascination with all things search, Wikipedia
is waiting in the wings as the
next Google. They (or maybe that's "we") are the emerging king disruptor;
the one entity that we will soon fear most, if not already.
Let's take a walk through history. King Disruptor I was Microsoft. For years this
king attracted legions of fans for providing access to information; for making
getting on the Internet easy. However, soon the once-loved king saw its popularity
erode once Microsoft invaded one too many industries.
| Free
Edition of Web CEO: a Complete Software Toolkit for Search Engine Marketing
- Download
Now |
|
At its peak, Microsoft ruled the technology kingdom like a tyrant, leaving fear
everywhere in its wake. This reached a
climax when it slayed the emerging prince with so much promise, Netscape.
Later, as Microsoft invaded the nations of telecommunications, cable, gaming and
media, it began to attract more ire. Eventually, the fear rose to a fever pitch
and it was determined that Microsoft crossed the line. It went too far.The people
- the people's government that is - rose up to dethrone the king, or at least
slow it.
In Microsoft's wake a new ruler emerged - King Disruptor II, commonly known as
Google. With its lightning quick search technology, friendly face and "do
no evil" motto, Google won fans around the world. But eventually they too,
like Microsoft, began to face enemies
when they went too far. Now, for all of Google's contributions to society, King
Disruptor II is viewed as a
scary king. This will surely continue as Google grows, moving its tentacles
in to areas like books, classifieds, email, news, shopping, advertising, entertainment
and more. It will only become a bigger target.
History is about to repeat itself. A successor to Google's throne is waiting in
the wings - it's Wikipedia, King Disruptor III. Like its predecessors, Wikipedia
is powerful because it provides access to largely accurate information that can
be hard to find. This king, however, is unlike any other because it operates in
a completely democratic way. It's run by the people, without any grand financial
ambitions. This doesn't mean its rule will be perceived solely as a benevolent
one, however.
Already, Wikipedia instills
a deeper fear than either Google or Microsoft did when they were at such a
young age. It's
the emerging king. Will it face the same scrutiny and fate as its predecessors
as it expands? Certainly. But this time
it will be far more difficult to slow. Yes, King Disruptor III - Wikipedia - might
rule for years. And perhaps this may just be the way it was meant to be.
Reader
Comments...
About
the Author:
Steve Rubel is a PR strategist with
nearly 15 years of public relations, marketing, journalism and communications
experience. |
|
 |
The Premier Event for Search Engine Marketing
& Optimization Returns to Chicago December 5th-8th
Mark Your
Calendars Now! |
Affiliate
Marketing Web 2.0 Style - Past and Future Trends
By Linda Buquet
We hear a lot of talk these days about Web 2.0, so now lets take a look at Affiliate
Marketing 2.0 and see how AM is evolving. One of many examples has been the evolution
of email and forums as the primary communication channels of 1.0 evolving into
blogs and RSS feeds for the Web 2.0 generation.
Affiliate forums were a communication medium that was filled with problems for
some affiliate managers on certain affiliate forums. Affiliate emails many times
simply were never read. Even though blogging and RSS feeds are more of a one way
communication channel, many progressive affiliate managers have proven this to
be an excellent channel for getting new product promotions, sales info and coupons
out to affiliates, especially to affiliates that don't bother to read merchants
emails or can't find important affiliate news emails due to ever increasing spam.
Another significant Affiliate Marketing 2.0 trend is the proliferation of datafeeds
and other automated product page building tools. Affiliates used to just put up
banners going to the merchants homepage, where the consumer would then need to
hunt to find the products they were interested in. Affiliate datafeeds and page
building tools such as PartnerCentric's
IPC (Instant Page Creator) and various datafeed page building tools like
those offered by AMWSO can help affiliates triple conversion rates by eliminating
clicks and sending consumers to the exact product they are looking for.
With many of these tools affiliates can build an entire store filled with thousands
of products in less than an hour. However along with new technology comes new
challenges, like how to avoid duplicate content penalties with the search engines.
Affiliates need to use creativity and add value to the merchant's product feeds
to differentiate themselves from other affiliates that simply pull a free datafeed
and create a mirror image of the merchant's store.
This iMedia Connection article written by Shawn
Collins, one of the leaders in the Affiliate Marketing industry, does a great
job of comparing past and future Affiliate Marketing trends. iMedia
Connection: Affiliate Marketing 2.0:
"Affiliate Marketing 2.0 is the next generation of affiliate marketing tactics
and technologies. Below is a chart of some examples of affiliate marketing the
way it was done yesterday versus the way it's going to be executed in the future."
Go check out Shawn's article and his Affiliate Marketing 1.0 vs. Affiliate Marketing
2.0 chart. Then come back and discuss
it with us.
About
the Author:
Linda Buquet, President of 5
Star Affiliate Programs, is an Affiliate Management Consultant that represents
a select group of high paying, high integrity affiliate programs. |
|
>>> Get To The Top With FREE Services - Click
Here <<< |
|
Meta Descriptions Come Into Play Again?
The use and effectiveness of meta descriptions (or meta anything) when it comes
to search engines has been hashed out, ad nauseum. However, it appears as if there's
a new wrinkle concerning how meta descriptions may be viewed (and used) by Google
in a post-Jagger update world. Take
a look at what WebProWorld moderator greeneagle
has to say and see if you've noticed the changes he's mentioned.
|| Chris||
Google
Re-Emphasizes Description Metatag Post Jagger?
I don't know if anyone else noticed or not... but the Site I launched, got spidered
and indexed during Jagger...well, the GOOG used the exact "Description" Metatag
provided for the listing verbiage.
Check it out: GOOGLE
Search for "precision completion systems" (no quotations)
So many in the SEO "World" have conjectured that metatags have lost their value...
|
| ::
WebPro Question: |
Yahoo seems to bounce [our site] between 7th and 4th on a daily basis. Has anyone
seen this type of bouncing around for their site?
- matthew
mraz
Comment
|
| ::
Meet the Members: |
User: dawilliams
Rating: WebPro Member
Joined: 09.11.04
Location: Western NY
Website: davidwilliams
|
|
|
|
View
Profile
,
Inc. 2549 Richmond Rd. Lexington KY, 40509
