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| Las
Vegas PubCon Updates |
Jarboe
& Zawodny/RSS & Podcasting
Our publisher and CEO, Rich Ord, is spending quality time
at the tables in Vegas, but he's nowhere near the casinos.
He's listening to industry gurus Greg Jarboe and Jeremy
Zawodny talk about making the most out of RSS and podcasts.
Spiders
With Ears, Searching The Podcast Future
The potential as well as the rapid early adoption of the
podcast has the Internet industry buzzing to the point
that some media aficionados are singing the dirges of
print and traditional radio. At the forefront of the phenomenon
is WebmasterRadioFM...
Bring
PPC Management On Home
Dana Todd talked about bringing PPC campaigns in-house
at PubCon and the intricacies of staffing and managing
them once they arrive.
Search
Engine Copywriting At PubCon
Lots of great information floats around at conferences,
particularly good ones like PubCon. Our editor, Mike McDonald,
attended the seminar on writing copy for search engines
and picked up some great tips to pass along in order to
help get the most out of copy...
Q&A
With Google's Matt Cutts
A lot of questions were tossed Googler Matt Cutts' way
at PubCon in Las Vegas. iEntry Inc.'s Mike McDonald and
CEO Rich Ord were there pitching a few of their own. Here's
a transcript of that question and answer session.
Cutts
Answers Google Analytics Speculation
With the launch of Google Analytics, there was some speculation
in regard to whether the data collected through the program
could impact search results or raise privacy concerns.
According to Google insider Matt Cutts, neither is probable.
Andy
Beal Makes Pilgrimage To PubCon
In his first appearance at the conference, Beal reflected
on his "dumbass decision" to give over the keys
to Search Engine Lowdown and jokingly asked the audience
at his talk to change their links from SEL to his new
Marketing Pilgrim site.
Blogs,
Podcast, and Vlogs: Thumbs up or Down?
Last night Yahoo had a mixer at Caesar's club, Pure. Of
course, Rich and I attended solely out of our journalistic
sense of duty. <ahem>
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Microsoft's Eytan Seidman, a product manager for MSN Search, came out swinging at Google during the ‘Search Engine Smackdown.'
Editor's Note: Can MSN Search exceed Google?
Will relevance truly become associated with MSN Search? Query
your thoughts and post them on WebProWorld.
WebProNews received some notes from a PubCon session that featured
reps from the search teams at Microsoft, Yahoo, Google, and
Ask Jeeves. The MSN guy was in combative mode for his part of
the talk, a mode that seemed to take the room by surprise.
Said Rich: However, the MSN guy was very aggressive about
 comparing
their search results to Google's and claiming that MSN Search
results are at least "just as good" ... (the audience laughed
quite a bit at his pointed remarks about Google)
... very much in the "Smackdown" mode in his talk ... The other
speakers were not in that mode ... so the contrast was noticeable
to everyone ... Microsoft clearly has there eyes set on Google
with MSN Search. He even put up a side by side comparison of
Google results and MSN Search results for the same query…
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In July 2004, MSN made its first search preview available.
Seidman called it "quite possibly the world's worst search engine." He
probably wouldn't have been the first to say it, as several thousand
users likely beat him to the punch.
Since then, MSN Search has progressed through beta and a
couple of release versions before becoming what it is today. To
Seidman, today MSN Search is an engine that is at least as relevant as
Google.
He provided an example of searching for a hotel by address.
MSN gave one result, while Google gave lots of results. MSN is focused
on giving a quality result rather than giving a slew of results where
the majority isn't relevant to the query.
Seidman reviewed a list of changes to MSN Search, along with the relevance improvements they have made:
Additional answers for the Instant Answer feature;
Making the MSN Search API and Virtual Earth available;
MSN AdCenter development;
Simple feed search with feed: and hasfeed: operators; and the recent release of Enterprise Desktop Search.
Webmasters will be interested in noting how MSN Search treats
301 and 302 redirects. With permanent 301 redirects, the destination
URL becomes the canonical URL. In temporary 302 redirects, the source
URL gets treated as the canonical URL.
Seidman also noted ways in which users might want to take
advantage of the MSN Search API, if they haven't already. The API now
allows more queries per day and more results per query. Use in
applications like tracking keywords for SEO purposes or integrating MSN
into a site for site search were listed as examples.
To reemphasize the quality over quantity aims of Microsoft's
search efforts, Seidman displayed a slide - "MSN: More Isn't
Always Better."
About
the Author:
David is a staff
writer for WebProNews covering technology and business.
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Google
Adds Optimization Tool
By Jason Lee Miller
Yesterday at PubCon Las Vegas, Matt Cutts dropped a hint that there would be a new Google service launched. That new service is an SEO tool addition to Google Sitemaps, that will SEO companies cringing as webmasters are given easy guidelines for optimization and error correction.
"The timing worked out to announce a new webmaster console on
Google Sitemaps. I signed up today and it's pretty sweet. For example,
you can now see crawl errors, timeouts on pages, robots.txt errors,
unreachable urls, etc. Just really useful hard data that tells you if
you have crawl problems and what they are. And you do not need a
sitemap to use this functionality. You just create an empty file to
verify that you own the domain," writes Google software engineer Matt Cutts on his Gadgets, Google, and SEO weblog.
"This is really a major step towards self service SEO with Google," said Rich Ord,
chief executive officer of iEntry Inc. "Why hire the big SEO guns if
Google's webmaster console in Sitemaps gives you the answer to your SEO
problems?"
The webmaster console and Google sitemaps
is the latest addition to a string of recent releases from the Mountain
View, Calif.-based search company, including: remove result; Blog
Search; Google Reader; Google Talk; Google Base; Google Local; Google
Maps API; Google Desktop; Search 2.0; and the three-pronged Jagger
update.
Webmasters using the webmaster console will receive reports on
40 different types of errors in 5 categories, as well as showing top
Google search queries that return pages from a site, and search queries
that brought searchers to a site.
Read
the full article
About
the Author:
Jason is a staff
writer for WebProNews covering technology and business.
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PubCon Highlights
The Las Vegas leg of WebmasterWorld's
PubCon is full swing now, and the
information we've been getting from Rich Ord and Mike McDonald
(who are both attending) has been quite valuable. For today's
WebProWorld spotlight post, I've chosen a PubCon write-up that
focusing on the technology involved for spidering and indexing
podcasts, a decidely non-text medium.
The write-up
is based on notes taken by Rich Ord, who attended the informative
session. The session's keynote, Daron Babin, CEO of NewGen Broadcasting,
indicated technologies like podcasting go along way towards
proving the old "print is dead" adage. Take
a look at Rich's information (compiled by our own Jason
Miller) being offered and see if you agree with Babin's statement.
Enjoy.
|| Chris||
Spiders
With Ears, Searching The Podcast Future
The potential as well as the rapid early adoption of the podcast has the Internet industry buzzing to the point that some media aficionados are singing the dirges of print and traditional radio. At the forefront of the phenomenon is WebmasterRadioFM, a company that is developing the kind of artificial intelligence capable of spidering mp3 files for indexing. Yes, spiders with ears.
“This technology will change and shape how media search is done. Crawling the mp3 file is the future of media search," announced Daron Babin, CEO of NewGen Broadcasting and owner of WebmasterRadioFM at PubCon 2005 in Las Vegas. Babin had just left a portable media expo in Ontario, California before speaking to a packed showroom of 2500 attendees.
Then he dropped another prediction.
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WebPro Question: |
Is there any sort of database or sample that tracks average
[PPC] rates?
- dburdon
Comment
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Meet the Members: |
User: btreloar
Rating: WebPro Member
Joined:
09.20.05
Location: East Hanover,
NJ
Website: rankmagic.com
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