 |
 |
 |
 |
Earn money from
your website with
affiliates.ebay.co.uk - Join
Now! |
 |
| Top
News |
Google Ads Coming To A Chicago Paper
It hasn't been confirmed which Chicago newspaper will
be the one displaying Google print ads, but the company
did confirm a test is being evaluated.
OzzieGate
- Microsoft Ship in Changing Seas
A memo that reportedly leaked from Microsoft has been
making the rounds of the tech media.
Google
Personalization Patent Filed
Google has applied for a patent that, at face value, looks
as if they are thinking of radically altering the way
they rank websites in the general organic search results.
Killing
Bill's Browser Myths
A tongue-in-cheek parody of Quentin Tarantino's sword-swinging
films encourages users to switch to Firefox, but maybe
it serves better as an object lesson...
E-Company
Helps Creatives Get Online
So you've got a great creative product and everyone says,
"you've got to get your creative, artistic butt online!"
Problem is, you don't really know much about getting it
there.
AOL
Has Eye On CBS Video Content
Video and text news from CBS Digital Media will be part
of AOL's portal, and should increase brand awareness of
CBS as it transitions to a broadband-first news focus.
Google
Makes WiFi Proposal To Mountain View
A proposal similar to its September response to San Francisco's
request for information would have Google transform its
home city into a free wireless hotspot.
Yahoo Not In Running For AOL
The high-stakes match for a stake in Time Warner's AOL
has now seen Yahoo fold its hand and walk away from the
table, leaving Microsoft and Google...
|
|
In his posting titled Reading the Google Tea Leaves,
Tristan compares various product offerings from Google against those of
the "big three" (AOL, Microsoft, and Yahoo!) and concludes...
Editor's Note: Does Google base their business
model on improving upon developements of other companies? Are
they innovators or duplicators? Depends on who you ask. Discuss
in WebProWorld.
Google does innovate in some spaces but has largely innovated
in order to gain entry in markets that already existed. As a
rule of thumb, they've been very smart at breathing new innovations
in those markets. However, their competitors are generally quick
to notice and are catching up.
I've been giving a much shorter verbal version of his post for
many months now. Typically when I'm interviewing someone or talking to
random folks who are trying to figure out this industry we're in.
They'll ask a question like "what do you think Google is doing?" or
"where is Google really headed?"
My answer is this: Google is trying to build Yahoo 2.0.
Earn
money from your website with
affiliates.ebay.co.uk - Join
Now!
|
|
It's really that simple.
If they press me for details on this theory (that only happens
about half the time) I say that it's as if someone decided to re-invent
more and more of Yahoo's popular services in random order, giving them
a fresh user interface, less historical baggage, and usually one
feature that really stands out (such as Gmail's storage limit or Google
Talk's use of Jabber).
 When
Google
Calendar and Google Finance (more in a future post) finally
show their faces, I suspect they'll follow the same pattern.
They'll look like someone sat down and thought "I'm starting
with a clean slate, so how would I build a modern version of
Yahoo! Calendar, with a newer and more interactive UI, one killer
feature, and fixing the various things we've learned since Yahoo!
Calendar launched many years ago?"
A few people have recently told me that I'm not "stirring the
pot" enough on my blog anymore. I assume that by "stirring the pot"
they mean "talking trask about Google", so maybe this counts? Or maybe
it's not trashy enough?
Anyway, what's your theory? Is Tristan right? Am I right?
Will Microsoft try to build Yahoo 3.0 in 24-36 months when their
newfound "services" vision
finally trickles down through the ranks?
Reader Comments...
|
Google's
Jagger Update - The Dust Begins To Settle?
By Ken Webster
What happened? Webmaster's, site owners, online businesses and SEO companies everywhere have been desperately trying to decipher the fallout from the longest and most grueling algorithm update in the history of the Internet.
Relevancy and Revenue Generation are the two top goals of any SE (search engine). As the Internet and associated technologies mature, search engine algorithms have become much more complex. This was demonstrated in Google's 3-4 week long 3 phase "Jagger" update.
The initial response was very negative and Google received more bad press from every conceivable corner than what could have been imagined, going in. Many sites fell completely out of [Google's] SERPs (Search Engine Result Placement) over night, seemingly unexplainably. Some have recovered but many haven't, others have improved traffic.
Compounding prognostication, Yahoo initiated a much milder Index Update during the latter phase of the Jagger update.
Google had several issues to deal with:
1) Scraper Sites
2) Faux Adsense Directory Sites
3) CSS Spamming Techniques
4) Growing "Generic" SERP Irrelevancy
5) Reciprocal Linking Abuse
6) Ballooning BlogSpam
Google had no choice but to act decisively and convincingly.
The following list is how we believe Google has handled these
issues in the Jagger update:
Read
the Full Article
About
the Author:
Ken Webster is a published, award winning technical author,
US Patent Holder and Moderator on a leading Internet Webmaster
Forum. His experience as Engineering Manager led him into
the Marketing Arena where he got lost in that abyss @
Mountain Eagle
Marketing. |
|
Can SEO Consultation Potentially Damage Already Respectable
Search Rankings?
Welcome everyone to the WebProWorld spotlight post section.
In today's discussion, poster InfiniteDominion
asks if they should hire an SEM/SEO company to improve on rankings
that many would consider respectable in the first place. Or
could such consultation have negative effects on what they've
already worked so hard to achieve?
What are your thoughts on this matter? Drop by ID's
post and see if you can provide some advise.
|| Chris||
Worth
Hiring SEO Firm for Site with Decent Placement
SE Placement has always been a pain to manage (personally), but I think we did well with it. We have a site that [has a respectable] ranking under the keyword: "Myrtle Beach". Currently we are:
Google (10)
Yahoo Web Pages (4)
Yahoo Directory is (20)
MSN (24)
We recently dropped on MSN from (12) due to a design change.
I think the site is pretty good with placement. What are the realistic results a SEO Firm could do? Would it be just a waste of money? And would I jeporadize our good Yahoo Rank if we were to tinker more?
|
|
|
|
View
Profile
,
Inc. 2549 Richmond Rd. Lexington KY, 40509
