10: Interview With Brett Tabke
One of the hottest topics in marketing is search marketing
and many webmasters, company marketers and agencies are
scrambling to acquire the knowledge necessary to serve
Ads Vs. Paris Riots
Searching from the French Google page for terms related
to the rioting that has rocked Paris for several days
returns a Google Ad seeking support for a political party.
Starting Podcast Ad Network
Targeted podcasts that focus on specific niche audiences
appeal to advertisers, and the Podfather himself will
launch an ad network to bring marketers together with
UK To Launch LLU Broadband
After nearly a year of speculation, America Online's rumored
launch of broadband service in the UK via local loop unbundling
(LLU) is reported to be a reality soon. Yes, I understand
I just said nothing.
Settles With Student Over Web Site
Kids are fighting authority and winning. In a recent case
in New Jersey, a school district will pay out $117,500
to a student they punished for putting up his own website
critical of the school district.
Prices Drop, Shopping Promos Rise
Search engine advertising saw a small drop in year-over-year
prices from October 2004 to this October, with a new average
price of $1.45 for keyword ads.
Offers Comment Moderation
Another tool to help fight comment spam in blogs hosted
by Google's Blogger service lets bloggers enable comment
moderation for their sites.
In Trouble Over School Threats
After students at a San Antonio high school posted messages
on MySpace threatening the school, the school district
said it would hold MySpace "accountable" for
SEO Forums & Conferences Really Helpful?
Working in the SEO/SEM industry can be very rewarding.
Many times a problem can be solved simply with a little
online research, and posts on a few forums.
Information is power. Google knows that. It also knows
that information is money, lots of it. The up-until-recently-only-a
search company has the world's most powerful and wealthy corporations
reexamining how they see life, the universe, and everything.
Editor's Note: What impact, if any, do you think Google will have on the market? Are major multi-billion dollar corporations overreacting to Google's presence? Will they change the balance of power? Discuss in
it was Microsoft, sitting up on its hill in Washington, watching
the truckloads of currency being dropped off at the door, neglecting
true innovation, bowing over the sides of its belt with bulky,
inflexible applications, enjoying the success of an old-world
And then two wise-ass researchers (who reminded those Microsoft executives of themselves, really) started a search company that threatened their status so much they had to go on a diet and get out the woad. Those kids were changing the game.
"What is the game, anyway?" you ask.
The game is channeling information to the people-a business and
social coup that would upset the balance of power. The consumer, for
example, would know, at the toggle of an open source browser, who had
the best price on anything.
Controlling that type of information is important to the
traditional retailer. Information about your competition's promotions
is not what you want out there for anybody to see, especially if your
price is higher.
Google, in more ways than this example, is transferring
power, and to the elite-the economic aristocracy, a
proletariat-centered economy is a serious conflict of interest.
"We watch Google very closely at Wal-Mart," Wal-Mart board member Jim Breyer told the New York Times.
That same article goes on to express the growing concern that too much information will be available to the consumer.
is scarcely alone in its concern. As Google increasingly becomes
the starting point for finding information and buying products
and services, companies that even a year ago did not see themselves
as competing with Google are beginning to view the company with
some angst - mixed with admiration," writes NYT's Steve Lohr,
whose revelation on Wal-Mart lit up the blogosphere the next
Indeed it is admirable, and in line with Google's
controversial "Do No Evil" corporate model-even if some are unconvinced
of their benignity. Even if it seems socialist in nature, it really is
a brilliant blend of socialist (power to the proletariat) and
capitalism (make money, lots of it, and power the free market economy).
And the biggest of the big capitalists (who don't really believe in
free markets-just want you to think they do) are super upset about it.
"Hey… isn't that what it's all about? Giving the customer
insight in prices and by comparison making it possible to save money?"
asks blogger CoolzOr.
Yes, CoolzOr, that is what its about when it's a buyer's market.
But don't say it too loud.
Jason is a staff
writer for WebProNews covering technology and business.
By Steve Rubel
If there's any one site I use more than others (with the exception
of Gmail), it's Technorati.
This site is a fantastic window into the psyche of the more
digitally inclined. Here, in another in my series
of hack postings, are 10 ways I get more mileage from
1) Subscribe to Tag Feeds
Need something to blog about? Cat got your tongue? Don't worry,
Mama Technorati can take care of you. Simply find some Technorati
tags you care about, subscribe to their RSS feeds and stick
them in a Firefox menu. You'll be full of ideas in no time.
tag has its own feed.
2) Use Technorati to Search Individual Blogs
Are there certain blogs you visit more than others because
they are great connectors or simply because they propagate
great ideas? I know I do. The great thing is you can use Technorati
to search individual blogs. Click on the search tab and then
enter the blog URL you want to search. For example, here's
search for Microsoft on Robert Scoble's blog would generate.
3) It's All in the Watchlist
Technorati lets you set up as many watchlists
as you would like. These are basically persistent searches.
Simply register on the site, construct your search and then
click on the "Add to Watchlist" button. Each Watchlist also
generates an RSS feed.
the Full Article
is a PR strategist with nearly 15 years of public relations, marketing,
journalism and communications experience. He currently serves as Vice
President, Client Services at CooperKatz & Company, a mid-size PR
firm in midtown New York City. Rubel evangelizes the application of
Weblogs and RSS in traditional public relations campaigns.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.