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Pubcon 10: Interview With Brett Tabke
One of the hottest topics in marketing is search marketing and many webmasters, company marketers and agencies are scrambling to acquire the knowledge necessary to serve their clients.

Google Ads Vs. Paris Riots
Searching from the French Google page for terms related to the rioting that has rocked Paris for several days returns a Google Ad seeking support for a political party.

Curry Starting Podcast Ad Network
Targeted podcasts that focus on specific niche audiences appeal to advertisers, and the Podfather himself will launch an ad network to bring marketers together with podcasters.

AOL UK To Launch LLU Broadband
After nearly a year of speculation, America Online's rumored launch of broadband service in the UK via local loop unbundling (LLU) is reported to be a reality soon. Yes, I understand I just said nothing.

School Settles With Student Over Web Site
Kids are fighting authority and winning. In a recent case in New Jersey, a school district will pay out $117,500 to a student they punished for putting up his own website critical of the school district.

Keyword Prices Drop, Shopping Promos Rise
Search engine advertising saw a small drop in year-over-year prices from October 2004 to this October, with a new average price of $1.45 for keyword ads.

Blogger Offers Comment Moderation
Another tool to help fight comment spam in blogs hosted by Google's Blogger service lets bloggers enable comment moderation for their sites.

MySpace In Trouble Over School Threats
After students at a San Antonio high school posted messages on MySpace threatening the school, the school district said it would hold MySpace "accountable" for the problem.

Are SEO Forums & Conferences Really Helpful?
Working in the SEO/SEM industry can be very rewarding. Many times a problem can be solved simply with a little online research, and posts on a few forums.


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Jason Lee Miller
Tuesday Nov 8, 2005

Welcome To The Googleconomy

Information is power. Google knows that. It also knows that information is money, lots of it. The up-until-recently-only-a search company has the world's most powerful and wealthy corporations reexamining how they see life, the universe, and everything.

Editor's Note:   What impact, if any, do you think Google will have on the market? Are major multi-billion dollar corporations overreacting to Google's presence? Will they change the balance of power? Discuss in WebProWorld.

Welcome To The GoogleconomyFirst it was Microsoft, sitting up on its hill in Washington, watching the truckloads of currency being dropped off at the door, neglecting true innovation, bowing over the sides of its belt with bulky, inflexible applications, enjoying the success of an old-world model.

And then two wise-ass researchers (who reminded those Microsoft executives of themselves, really) started a search company that threatened their status so much they had to go on a diet and get out the woad. Those kids were changing the game.

Centralized spyware eradication CounterSpy Enterprise: Free Evaluation Download

"What is the game, anyway?" you ask.

The game is channeling information to the people-a business and social coup that would upset the balance of power. The consumer, for example, would know, at the toggle of an open source browser, who had the best price on anything.

Controlling that type of information is important to the traditional retailer. Information about your competition's promotions is not what you want out there for anybody to see, especially if your price is higher.

Google, in more ways than this example, is transferring power, and to the elite-the economic aristocracy, a proletariat-centered economy is a serious conflict of interest.

"We watch Google very closely at Wal-Mart," Wal-Mart board member Jim Breyer told the New York Times.

That same article goes on to express the growing concern that too much information will be available to the consumer.

Welcome To The Googleconomy"Wal-Mart is scarcely alone in its concern. As Google increasingly becomes the starting point for finding information and buying products and services, companies that even a year ago did not see themselves as competing with Google are beginning to view the company with some angst - mixed with admiration," writes NYT's Steve Lohr, whose revelation on Wal-Mart lit up the blogosphere the next day.

Indeed it is admirable, and in line with Google's controversial "Do No Evil" corporate model-even if some are unconvinced of their benignity. Even if it seems socialist in nature, it really is a brilliant blend of socialist (power to the proletariat) and capitalism (make money, lots of it, and power the free market economy). And the biggest of the big capitalists (who don't really believe in free markets-just want you to think they do) are super upset about it.

"Hey… isn't that what it's all about? Giving the customer insight in prices and by comparison making it possible to save money?" asks blogger CoolzOr.

Yes, CoolzOr, that is what its about when it's a buyer's market. But don't say it too loud.

About the Author:
Jason is a staff writer for WebProNews covering technology and business.
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LookSmart. Where to Look For What You Need. Special: $25 in FREE clicks
Ten Technorati Hacks

Steve Rubel By Steve Rubel

If there's any one site I use more than others (with the exception of Gmail), it's Technorati. This site is a fantastic window into the psyche of the more digitally inclined. Here, in another in my series of hack postings, are 10 ways I get more mileage from T'rati.

1) Subscribe to Tag Feeds
Need something to blog about? Cat got your tongue? Don't worry, Mama Technorati can take care of you. Simply find some Technorati tags you care about, subscribe to their RSS feeds and stick them in a Firefox menu. You'll be full of ideas in no time. Every Technorati tag has its own feed.

View Screenshot


2) Use Technorati to Search Individual Blogs
Are there certain blogs you visit more than others because they are great connectors or simply because they propagate great ideas? I know I do. The great thing is you can use Technorati to search individual blogs. Click on the search tab and then enter the blog URL you want to search. For example, here's what a search for Microsoft on Robert Scoble's blog would generate.

View Screenshot


3) It's All in the Watchlist
Technorati lets you set up as many watchlists as you would like. These are basically persistent searches. Simply register on the site, construct your search and then click on the "Add to Watchlist" button. Each Watchlist also generates an RSS feed.

Read the Full Article

About the Author:
Steve Rubel is a PR strategist with nearly 15 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City. Rubel evangelizes the application of Weblogs and RSS in traditional public relations campaigns.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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Chris Editor's Pic Chris Richardson

Does the Jagger Update Bring Focus To CSS Spam?

As the fallout from Google's massive Jagger update(s) continues to build, it appears as if the update addresses more than just a rejuvinated search index. It certainly appears that Google also integrated new search engine spam measures designed to catch spammers who are using CSS techniques to trick search engines into to providing respectable rankings. WPW moderator greeneagle started a discussion focusing on this very subject. Take a look and see what you think.

|| Chris||
 

 

Jagger3 Busting CSS Spam with Collateral Damage?

Matt Cutts issued an unusually stern warning about using CSS Spam techniques, coinciding with the Jagger Update (strangely enough) Oct 19, 2005:
http://www.mattcutts.com/blog/seo-mistakes-unwise-comments/

Here is link a to the article in Threadwatch entitled; “Google Engineer Hammered over CSS Spam Comments”:
http://www.threadwatch.org/node/4313

I am seeing Jagger3 update busting CSS Spamers:

Look what happened on the way to the “wood pile”!

I believe many are seeing collateral damage.
...Click to read more
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