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Microsoft Grabs FolderShare
Adding yet another facet to its Windows Live™ lineup, Microsoft announced the acquisition of FolderShare™, a file synchronization and remote access service that allows users to access their files via the Internet and share them with others.

IDC: IM Market Growing In Enterprise

The market for enterprise instant messaging applications saw 37 percent growth from 2004 to 2005, and should more than double by 2009.

EA Recordings Distributing Digital Music
Electronic Arts and the Nettwerk Music announced a collaboration to distribute digital music. The new service will cover ringtones, mastertones and mp3s and will be distributed through iTunes, MSN, Yahoo Music, AOL Music, Rhapsody and others.

Creative-Weblogging: Ripoff Or Just Competition?

Jason Calacinis has been incensed over the existence of Creative-Weblogging for some time, and now he's calling in the litigation airstrike.

AdSense Terms Changed Since Outage

Publishers who use AdSense experienced a brief outage this week, and one industry insider makes the connection between periods of AdSense unavailability and new policies coming into play.

Amazon Wants You To Be Its Turk
Complete a task for Amazon under its Mechanical Turk program, and the online retailer will reward people with a small deposit to their Amazon accounts.



David Utter
Friday Nov 4, 2005

Google Plane Boarding Soon

The search engine company has some big plans for its 767-200 passenger jet; two staterooms and plenty of leg room for 50 passengers will be among its features.

Editor's Note:   Are you going to board the Google Plane? Discuss Google latest transportation purchase at WebProWorld.

Google Plane Boarding SoonDespite being billionaires, the founders of Google show some fiscal responsibility that will make their investors happy. The $15 million purchase of a used 767 runs about a third of what a choice Gulfstream 550 business jet costs, the Wall Street Journal reported.

Though it isn't definitely known, the Journal has collected some evidence on the plane's previous life:

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Evidence suggests that the 767 in question flew for over a decade in Qantas Airways' fleet with the airline's red-and-white kangaroo logo on its tail. Boeing delivered it to Qantas in 1987. The Australian airline took it out of service and stored it in the desert outside Tucson, Ariz., in 2004.

Federal Aviation Administration records show that the Qantas 767 was bought in March by a limited-liability company registered in Delaware. The contact number for that company listed in FAA records is an extension at Google's Mountain View, Calif., headquarters. On a recent day, calls to that number were answered by a voicemail system announcing that "Eric Schmidt is not available. To leave a message, wait for the tone." Mr. Schmidt, Google's chief executive, didn't return a message left on the machine. He and Mr. Brin, through a spokesman, declined to comment for this article.

Google Plane Boarding SoonLarry Page, who was interviewed for the report, wouldn't confirm the jet's origins either. He did confirm the financial aspects of the purchase being key: "We looked at this and we just did the economics and we said, 'you know, it makes a lot of sense.'" Page also provided some details on the jet's retrofitting:

Mr. Page says his plane will hold about 50 passengers when its refurbishment is complete. A top Gulfstream business jet typically carries 15 or fewer. He declines to give other details. People in the aviation industry familiar with the planned interior say it will have a sitting area, two staterooms with adjoining lavatories and a shower. Farther aft will be a large sitting-and-dining area. At the rear will be 12 to 16 first-class seats for guests or employees and a large galley.

About the Author:
David is a staff writer for WebProNews covering technology and business.
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Become a Certified Merchant Today! www.ubid.com
Algos Gone Wild: Google Exposed!

Andrew Goodman By Andrew Goodman

This Google patent application speaks volumes... literally. As I understand it, the SEO junkies are rightly going over it with a fine-toothed comb to discover how exactly Google plans to fold personalization into the rank-ordering of search results.

But overlooked in that discussion is the fact that Google sees its algorithmic thinking increasingly as applying to all "placed content." This can mean organic search results, ads near organic search results, ads or related headlines near email, or ads on content pages.

Personalization potentially creeps into the way that ads are displayed, then. That'll eventually have a dramatic impact on the opportunities available to advertisers, and the price they may pay to gain visibility.

For now, some of this application does a very interesting job of describing ("for the sake of illustration") exactly how Google AdWords and/or Overture worked in their past incarnations. And then it adds info about how AdWords might work in the future.

For anyone deeply interested in search, these patent applications offer a crystal-clear view of how Google's top scientists would describe exactly what their technology does, and how it fits in with commonly-understood categories of search technology, and how certain "embodiments" of certain features might look. For example, to guard against changes in user interests, a personalization-enhanced search engine might choose to show the "generic" index results in positions 1, 3, 5, and so on, and the personalized results in position 2, 4, 6, and so on.

About the Author:
Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed "guide to portals" which foresaw the rise of trends such as paid search and semantic analysis.

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Chris Editor's Pic Chris Richardson

Did Yahoo Pull A Jagger?

Did Yahoo initiate a Jagger-style update as well? According to our spotlight post, it certainly appears as if this is the case. When reading the post, you can see a number of people have seen their Yahoo rankings change drastically, which is usually a sign up an update or some other form of upheaval. Check out what's being said and be sure to double-check your Yahoo rankings. You may find some not-so-pleasant results.

|| Chris||
 


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YAHOO Update Delivers Jagger Black Eye?

IMO -YAHOO compounded the Jagger update last night by delivering a serious blow. If Yahoo got scent that GOOGLE was demoting Sites listed in the YAHOO Directory in the Jagger update…

Our Jagger casualty Site suddenly jumped in YAHOO, in last night’s update:

Perforating Guns from #10 to #1
Laser Machining Houston from #2 to #2 (stayed the same)
Metal Machining from #74 to #6
Laser Machining from #4 to #2

A Yahoo update during Jagger is interesting… The divergence between the 2 SE’s algs make it even more interesting.

Anyone else seeing similar changes?
...Click to read more
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