 |
 |
 |
| Top
News |
Google
Workforce Triples From 2003
Some of that secondary stock offering cash the company
raised will go toward paying a workforce of nearly 5,000
people now.
Time
Warner Loses Case For Revolution
Citing a desire to focus on his lifestyle and healthcare
startup, Revolution, America Online co-founder Steve Case
is stepping down from Time Warner's board of directors.
Case, one of the largest shareholders of Time Warner,
will his retain his shares in the company.
Even
Dilbert Uses Contextual Ads
Scott Adams, the former bank employee turned cartoonist,
runs his Dilbert Blog on Typepad and isn't above getting
a few bucks from ad clicks either.
Firefox Jumps In Browser Market Share
After a couple of steps back over the summer, Mozilla's
Firefox browser now holds 11.51% of the market in browsers
used.
Kosmix
Health Search Goes Alpha
A new health topic search engine that will compete with
Healthline and established sites like WebMD has launched
as an early public test.
Google
Launches Video Blog
A new blog focused on the various offerings within Google
Video will present them by theme each week.
Google's Greatest Patent Hits Now On CD!
A collection of more than 120 patents filed by Google
and possibly people working on its behalf have been collected
on CD by a Louisville-based technologist.
Steve
Case Resigns From Time Warner Board
AOL co-founder and Time Warner board member Steve Case
resigned from his position as a member of that board.
He said he left to pursue his new company, Revolution
LLC.
Avoid
Dup Content Penalty on PPC Landing Pages!
There are recent posts in marketing forums worrying over
"duplicate content" penalties concerns when
creating pages intended as Pay-Per-Click landing pages.
First a couple of definitions:
Find
Me, Call Me; Google Maps and Talk Mash-up?
Imagine the value of an Internet service that starts with
a search, continues with a detailed map location, and
ends with a phone call directly to an advertiser through
a VoIP connection.
|
|
On Halloween, the portal company launched Yahoo Autos Custom, a beta site focused on car enthusiasts and their automobiles. Yahoo has had an Autos site for a while, where it helps users find more information on buying new cars.
Editor's Note: Has Google become its own nemesis? Is imitation the sincerest form of profitability? Copy and paste your thoughts on WebProWorld.
The real profitable market has been in aftermarket customization,
where people spend thousands of dollars tricking out their rides.
To tap that market, Yahoo launched its Autos
Custom site. Members of the Yahoo team working on Autos
Custom posted about the site on the Yahoo
Search Blog:
If
you've ever wanted to know how to fit twenty inch rims on your Honda,
give your Charger a sick paint job or restore your '69 Porsche, check
it out. See what others have done to their cars, connect with them,
brag about what you've done, or just window shop.
They've included a couple of additional features on the Customs
site. An installer search sifts through the Specialty Equipment
Market Association database to help people find local installers.
Search results include dealerships and repair shops, and users
can rate and review listings.
SEMA provides content for Yahoo Auto Customs. Yahoo has made an exclusive arrangement with them for articles and videos. Eminem and NY Jets receiver Laveranues Coles appear in separate spots featuring their rides, while Funkmaster Flex co-hosts.
 Yahoo
also built a Car Enthusiast Search, which draws from over a
thousand enthusiast sites. This vertical approach helps deliver
better results, by focusing only on those sites within the car
enthusiast niche.
Message boards and a gallery of user cars can be found from tabs at the top of the Customs page. Other users can rate and comment on cars in the gallery, and upload photos and details about their own rides too.
For online businesses that cater to the car enthusiast market, Yahoo has tailored its ads to match the vertical custom auto search. Its Local Search feeds results when users look for installers by vehicle and location.
Yahoo places sponsored search ads at the top and bottom of the search results. Grab the right keyword and your ad could be prominently placed in a very specific search, ready for prospective customers to find.
The one size fits all approach of search engines has served advertisers, and the search engines displaying the ads, very well. While there are thousands of interests, there aren't as many solid niches that exist where participation in that interest guarantees users have to spend money.
Yahoo has been hitting arriving visitors with a survey, asking for feedback about Autos Custom. The survey gives a glimpse into what Yahoo sees as its competition as it builds the new service.
While the survey asks for opinions on sites like Scion Life and Honda-Tech, it also mentions Edmunds Inside Line. Like Yahoo Autos Custom, Inside Line draws content from SEMA. But Yahoo will rely more on its community of users, where Edmunds taps its editors to pimp out blogs like CarTuners.
 The
Yahoo community will give Autos Custom, and its advertisers,
their highest value. People like to talk about their cars, and
there is an element of viral marketing in play when a group
of tuners discuss a new part in a favorable way.
And that can only help the advertiser selling those parts, especially if a contextual ad points customers in their direction.
About
the Author:
David is a staff
writer for WebProNews covering technology and business. |
|
Time
Warner Loses Case For Revolution
By Jason Lee Miller
Citing a desire to focus on his lifestyle and healthcare startup,
Revolution, America Online co-founder Steve Case is stepping
down from Time Warner's board of directors. Case, one of the
largest shareholders of Time Warner, will his retain his shares
in the company.
"Over the past few months, I have been pleased to see a renewed focus
on AOL at Time Warner, and the emergence of so many strategic
alternatives," the Seattle Times quotes Case as saying.
"Leaving Time Warner's board will give me a greater
opportunity to grow Revolution, including avoiding any potential
conflicts of interest as Revolution moves into new areas," said Case.
Revolution
was launched in April of 2005 with the stated mission of driving
"driving transformative change by shifting power to consumers," by
encouraging and investing in nontraditional industries, companies, and
innovators.
A recent example of one of the nontraditional services Case has invested in is Flexcar, an urban-centric car-sharing service. Case teamed up with former Chrysler chairman and CEO, Lee Iacocca for the deal.
The Seattle Times says analysts are split as to whether to take
Case at his word. Some speculate Case is unhappy with the possibility
of a minority share in AOL being sold to corporate giants Microsoft,
Google, or Yahoo!.
Others contend that his stepping down signifies he is happy
with the direction of the company and is content to leave it
in his colleagues' hands.
About
the Author:
Jason is a staff writer for WebProNews covering technology
and business. |
|
Will Jagger Adversely Affect the Holiday Season?
With all the chaos and confusion surrounding perhaps the most
famous search engine update ever (move over Florida)
and with the holiday season fast approaching, many wonder if
the changes caused by Jagger will have a negative affect on
Christmas web sales. Considering how much Google's SERPs have
changed since Jagger, this sounds like it's a very valid concern.
How should search-dependent web owners handle their inventory
this season?
Unfortunately, until the third leg of the Jagger update is complete,
there may not be any concrete answers. However, make sure you
drop
in and see what April98
is saying, because she brings up some important questions.
|| Chris||
 |
IIS6 Metabase
Replication & Site Server Replacement Solution" instead
of the Maximizing Revenue?
Click
Here |
Google's
affect on Christmas
I'm wondering how drastically these Google updates could genuinely affect online Christmas purchases negatively, this year. Let me explain:
Lets say that the high ranking mom and pop sites with the great
niche keywords were all knocked into oblivion during Jagger
1 & 2. These updates have occurred when many of us are ordering
inventory in preparation for Christmas. I'm sure I'm not the
only one that has axed a large portion of what I intended to
purchase, because of the results of these updates. This inventory
would have been arriving now or in the next 2 weeks or so, but
I've decided to play it safe and assume that my site will not
rebound (better safe than sorry!).
|
| ::
WebPro Question: |
How do you pay for Adwords when you write for free and
Adsense has only made .39 cents today after the last dreaded
Jagger update?
- aaron2005
Comment
|
|
|
|
View
Profile
,
Inc. 2549 Richmond Rd. Lexington KY, 40509
