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Google’s
$3 Billion Dollar Man
Employee number 12 at Google took a company from zero
revenue to $3 billion, and has shaken the media industry
to its foundations.
Tough
Fortnight For Typepad
The past two weeks have seen Typepad bloggers plagued
with problems, spurring an apology from Mena Trott herself
about the issue.
Gates
‘Not Afraid’ Of Google
Heh, Bill is giving me lots of stuff to talk about tonight
at a certain party at a certain Mountain View, CA location
that I'm not allowed to blog about. Sorry, not my rules.
Trippin’
With Google And Yahoo!
Google and Yahoo! have added some new search features
for travelers. Both companies have their own style-Google
with its typically minimalist functionality and Yahoo!
with its "come in and stay a while" style.
Jagger
Update2 to be Upgraded...
They say both good and bad things come in threes. Historically,
Google updates have provided both good and bad things
for search engine optimizers, though generally not in
that order.
TiVo
Goes Blogging
One of the most compelling technologies, digital video
recording, finally gets a corporate voice; that voice
belongs to one of its fans.
Time
of the Essence for Online Advertisers
Online advertising is entering a fourth phase of innovation.
Each of the previous waves of online marketing innovation
has directly influenced or informed the development of
successive waves.
'ePrecis' Could Tempt Search Engines
One entrant in the quest for the semantic web, ePrecis,
could surpass efforts already under way and may be good
enough to grab the interest of the big search players.
Google Base Is Old News
This week's big Google news - or supposed news - is the
launch of Google Base. It's a hot, fun story on Memeorandum,
and it's getting the usual too much buzz and hype on Blogs.
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Just in time for the holidays, online auctioneer eBay has made an intense marketing push to let people know where they can get "it."
Editor's Note: Are you a buyer or a seller?
Or ready to learn about being an affiliate?
Tell us how "It" impacts your thoughts on marketing online in
WebProWorld.
 What
is it? It's a domain name, WhatIs-It.com,
for starters. And, it's viral marketing, an area where we haven't
seen eBay play in before now.
The site delivers eBay's ‘it' logo in Flash format, where users can change its size and style. They've gone for the humorous angle with their efforts; users can render the logo in wood, steel, or a bound-to-be-controversial pink furry look.
Earn
money from your website with
affiliates.ebay.co.uk - Join
Now!
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Videos on the site follow the garage creation of ‘it', evoking the memory of tech legends like Steve Wozniak and Steve Jobs putting together the first Apple computer. Two unnamed guys rejoice when one comes up with ‘it' on a sketchpad.
The videos follow the duo through appearances on faux talk shows in Japan, Mexico, the U.K., and the US. Site visitors can forward the link to others, which is the point of a viral marketing campaign: it comes to users from other users.
EBay has gone beyond the computer monitor with the campaign. An eBay spokesperson said the main advertisement is running during the World Series and Monday Night Football. They have also placed the spot on ABC ratings leaders "Desperate Housewives" and "Lost."
"With a marketplace as broad and deep as ours, it can be a challenge to communicate everything consumers can find. The word "it" accomplishes this - "it" represents whatever a consumer desires at the moment, and provides a rich creative foundation for advertising and other marketing communications," eBay said.
Most importantly on the whatis-it.com site, eBay placed a search box that brings users straight to what they want to find, whatever it is. EBay told me the ‘it' campaign also "reinforces the joy people experience when they find on eBay exactly what they want - their personal ‘it.'"
The approach by eBay, arguably one of the best recognized brands in online businesses today, shows how even the biggest players see a need to maintain their brand awareness. Even if, as has been rumored hundreds of times, Google enters the online classifieds field in some manner, will users really forget eBay exists?
It's a question eBay would rather know the answer to than have to guess. The quirky ads from the company offer a lesson to other online businesses, big and small: take a little chance on making one's business more memorable.
MediaPost has published articles in the wake of OMMA East suggesting that search advertising doesn't make a long-lasting impression on viewers. One columnist whose work appears regularly in trade emails challenged readers to recall the ad that appeared at the top of his article without scrolling back up to see it.
Quick hits from ads bring visitors, but the conversion process that turns visitors into customers takes time. During that time, which can span days or longer, companies need to stay in the visitor's mind. Persistent marketing helps, but it's even more successful when users do the marketing.
EBay wants to convert more than just consumers, though. The
company has high hopes for its affiliate
program, where user can profit from developing
applications that work with eBay or from simply sending new
buyers to the auction site. Greater brand awareness can help
lift eBay beyond the buyer and seller transaction.
That's what eBay hopes to achieve with It. Name reinforcement and converting curiosity into purchases, with customers laughing all the way, and telling all their friends what they found on eBay.
About
the Author:
David is a staff
writer for WebProNews covering technology and business. |
|
Has
The Second Leg Of Jagger Helped Matters?
By Chris Richardson
With the drama and havoc caused by the first Jagger update,
practically everyone who keeps tabs on their Google performance
has been waiting for the other shoe to drop. Well, according
to famed Google engineer (and fellow Kentuckian) Matt Cutts,
this proverbial shoe is indeed dropping as I type.
However, reaction to the second leg of Google's massive index update
(called Jagger 2) is pretty much the same as when the initial Jagger
update launched. In his blog, Matt explains results from the second leg
of Jagger began showing up yesterday morning around 2 am, west coast
time. And like most, if not all web forums following Jagger, reactions
have been coming in at a fast, and in some cases, quite furious clip.
For the purposes of this article, the Jagger 2 reactions you read will be taken from the WebProWorld Google Discussion forum.
However, if you'd like to read a variety of sources, I recommend
reading the comments from Matt's post and the incredibly lengthy (56
pages) WebmasterWorld thread.
Reactions to the Jagger 2 Update:
Read
the Full Article
About
the Author:
Chris is a staff writer for WebProNews covering technology
and business. |
|
Discussing Jagger 2
As you can see by the above
article, reactions to Jagger continue to pour in, while
the discussion continues to thrive. Currently, us web users
are in the midst of the second leg of the Jagger update, but
unfortunately, this fact doesn't seem to have changed anything,
especially in our posters' reactions.
Take a look at one of our Jagger
discussions and see if you agree with the consensus. However,
if you are looking for something nonsensical to do, check you
the WebProWorld
Halloween Photoshop contest. I'm sure you could find something
entertaining to do here.
|| Chris||
Is
There a Train Wreck Coming?
What is GOOGLE really looking for in “Jagger”, does anyone know? Does anyone know what a “faux” or "Spam" Adsense Site looks like anymore? Where do we differentiate, between what is permitted and useless “Spam” or “Faux” megasites all spawned by the “Adwords”/”Adsense” revenue system?
Should they start at home, modifying their own program rules? If so, how?
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